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Effects of Mass Media Paper

University of Phoenix
HUM-186 Media Influences on American Culture

Effects of Mass Media Paper Durante el último siglo los métodos de comunicación han evolucionado de lo oral a lo digital. Cada nuevo medio de comunicación y el desarrollo ha influido en cómo los estadounidenses viven y se representan a sí mismos. Creando así una serie de costumbres típicas, las cuales conocemos como cultura. Cuando el alfabeto surgió, el material escrito comenzó a desarrollarse. Comenzando así la era de la escritura. Todo lo que antes se hacía oralmente, ahora comenzaba a ser documentado. Y de este modo la palabra escrita venció a la oral. Las épocas orales y escritas de la comunicación define la evolución futura de los medios de comunicación masiva. A partir de las eras oral y escrita se emprendió la época de impresión, lo cual fue un enorme desarrollo en la comunicación masiva. La primera impresión era muy cara y sólo los ricos podían permitirse libros y papeles. Con los libros se llego a muchas más personas más rápidamente y más lejos que nunca. De hecho, “el desarrollo histórico de los medios tecnológicos y la comunicación pueden ser rastreados a través de varias fases superpuestas o épocas en las que las nuevas formas de tecnología interrumpe y modifica las formas más antiguas; proceso que muchos académicos, críticos y profesionales de los medios tecnológicos llaman convergencia” (Campbell, Martin, y Fabos; 2012). La socialización es otra parte de nuestra cultura que se ha visto afectada por los medios de comunicación. Es un hecho que los americanos en estos días prefieren sentarse en sus casas a ver la televisión, o usan equipos electrónicos como iPods, teléfonos celulares, computadoras portátiles y otros dispositivos tecnológicos en lugar de pasar tiempo de calidad con amigos y familiares. Comparado con estos tiempos podríamos decir que es solo un recuerdo aquellos tiempos en los que salíamos a la calle a jugar sanamente, montábamos nuestras bicicletas. Ahora casi nunca salimos, pues preferimos hablar con amigos a través de distintas redes sociales como Facebook, Twitter, Skype y YouTube. Esto nos muestra como la tecnología influye en la cultura americana, cambiando nuestro comportamiento. No es un secreto saber que para una persona poder informarse adecuadamente tiene que saber leer. Hoy día no basta con solo saber leer, si no que hay que ser capaz de saber manejar adecuadamente distinta tecnología como las computadoras o saber navegar por la red con una soltura mínima. De aquí nace el concepto alfabetización digital. Sin embargo, este concepto se amplia, y ahora se habla de alfabetización mediática. Pues podemos decir que cuando hablamos de alfabetización mediática nos referimos a la forma utilizada mediante tecnología para orientar a las personas, muchas veces logrando que estos aprendan algo. Este tipo de comunicación es extremadamente importante para avivar el consumo responsable de los medios hoy día. Hoy día esto es un hecho que ayuda a mover sin ningún trabajo la economía mundial.

Reference
Campbell, R., Martin, C., & Fabos, B. (2012). Media and culture: An introduction to mass communications (8th ed.). Boston, MA: Bedford/ St. Martin's.

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