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Efficiently Lowering the Bar

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Submitted By jasonhagle
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Communication Technology: Efficiently Lowering the Bar
Jason P. Hagle
BUS 600 Management Communications with Technology Tools
Instructor: Neil Mathur
March 11, 2013

Communication technology in large organizations has significantly changed day-to-day operations over the past 10 years. General Electric (GE) is an infrastructure and financial services corporation. Its segments include: Power and Water; Oil and Gas; Energy Management; Home and Business Solutions; and GE Capital, which provides a range of financial services and products (mergentonline.com, 2013). Since the invention of Edison’s light bulb, technology and innovation has been at the heart of everything GE does. Email, conference calls, video conferencing, and virtual workspaces are all prevalent in today’s working environments. Managers and employees must be able to adapt to these technological advancements designed to increase productivity and reduce the cost of doing business. Incorporating new technologies allows employees to work more efficiently and effectively but can also present challenges that are more subtle and difficult to measure. Relationships become difficult to establish due to a lack of interpersonal communication opportunities. Employees working remotely at GE do not feel as connected to the larger organization as employees working in office sites. A common theme at GE is that the company does not want employees to feel like islands to themselves. The company acknowledges that its utilization of new technologies has created a certain disconnect among employees and subsequently is constantly looking for new ways to help them feel more connected. Additionally, there is a sense of a lessening of interpersonal communication skills among their younger workers who are more adept at utilizing new technologies. Establishing, building, and fostering relationships still remains

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