...Yuming Jiang How electronic commerce effect on marketing Saint Joseph’s College Yuming Jiang How electronic commerce effect on marketing Saint Joseph’s College How Electronic Commerce Effect on Marketing The past five years, the global marketing strategy has undergone enormous changes, which there are many factors. They include: changes in consumer demand, population movements, changes in the ecological environment, financial investment direction and other factors. This article I will focus on the impact of the rise of e-commerce play a leading role in the development of science and technology and advances led to the marketing of the marketing process of change and change. With the rapid development of information technology, especially the Internet popularization and application of e-commerce it is widely used in various fields of human society, while e-commerce is the inevitable product of technological progress. But also inevitably lead to changes in the traditional business model and corporate structure, and have a profound impact on the traditional marketing model, especially in the last five years. Network broke through the space-time industrial society, has shaken the business and marketing presence in the past the foundation. How to deal with change, how to meet the challenges in a changing, enterprises now need to seize the opportunity to seriously think about. Human society is in a technology transition, the information explosion and today's era of rapidly...
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...SAMSUNG ELECTRONICS: GLOBAL MARKETING OPERATION I. Problem Samsung is trying to create a corporate marketing strategy that will effectively catapult the brand to the forefront of the global electronics industry. The goal is to surpass Sony and to become a premium global brand where consumers consistently view Samsung as a must-have valuable brand. II. Alternatives/Recommendations i. Advertising Campaign. It is wise to administer both a global campaign and a segmented one. The DigitAll global advertising campaign doesn’t seem to be enough to effectively increase market share. It is the kind of campaign that doesn’t necessarily make sales increase, but simply increases awareness. Instead, Samsung needs to create a campaign that educates consumers of what the brand stands for and represents. The marketing message should emphasize the company’s values on quality, innovation, and linkage of all of Samsung’s offerings. Quality within the Samsung products needs to be advertised giving proof of high consumer reports, product comparisons, and expert reviews. Print campaigns could highlight the fact that the company puts a large majority of its resources on its human capital and their ability to innovate. This makes the company a desirable place to work for and puts a higher value on the brand name. * Low prices shouldn’t be a part of the promotion campaign. The price will be shown on the shelf, and serves as a low-risk invite for a first-time buyer. Although in...
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...by Lee Byung-Chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s, Samsung has increasingly globalized its activities and electronics, particularly mobile phones and semiconductors, have become its most important source of income.2 Marketing Orientation In a market -oriented company customer is truly the king, as the marketing process revolves around the needs and demands of the customers. The customer is the heart of the business and all the strategies and activities are implemented keeping the customers in mind. After finding the needs and wants of the customer a marketing strategy is implemented based on the marketing research of an organization, as markets continuously change, the marketing orientation is a continuous and ongoing process. Market orientation is the implementation of the marketing concept. Being marketing oriented is more than just being customer-led. It requires the full support of the organization to be fully implemented in the long term and, indeed, may need a complete change in an organization’s culture...
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...Integrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace Prepared for [company name] By: [student name] Date: [submission date] Table of Contents Starting an e-business in the Electronic Global Marketplace: Completing an Integrated e-Marketing Plan 1 Executive Summary 3 Selection of the e-Business for the Project 4 Environmental Analysis of the Marketplace 5 Targeted Market Segmentation 6 Consideration of Placement Decisions 7 Consideration of Product Decisions 8 Considerations of Pricing Decisions 9 Analysis of Innovative Promotional Communication Tools 10 Implementation and Measurement of Strategic Goals 11 Conclusions and Recommendations 12 Appendices 13 Executive Summary [Week 8] While this summary appears at the beginning of your plan, you should write it last. The summary is a one and a half to two page narrative that gives a brief overview of each of the sections found in the document. It should be designed to entice the reader to want to read more of the document. Selection of the e-Business for the Project Include in this section information from Assignment 1.1. Environmental Analysis of the Marketplace Include in this section information from Assignment 2.1. Targeted Market Segmentation Include in this section information from Assignment 3.1. Consideration of Placement Decisions Include in this section information from Assignment...
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...Did Samsung's Marketing Strategy in The Consumer Electronics Industry Assist in Its Development in China And America since 2000 ? The statements：This essay mainly designs a research proposal to studies the effect of Samsung's marketing strategy in the consumer electronics industry on its development in American and China since 2000. Introduction Samsung is one of the biggest enterprises in Korea. Though several decades of development, Samsung has rapidly expanded to become one of the largest companies in the consumer electronics industry. The marketing strategy is a process of creation and transmission of value (Lanning & Michaels, 1988). The marketing strategy has a great influence on the promotion of the product and the development of the enterprise. America and Chia are the largest and the second larger oversee market of Samsung respectively. Literature Review 1.1 External environment Macro environment is important for the development of enterprises. When the market strategy adapts to the macro environment, the enterprise generally develops rapidly. PEST model is usually used to analyze external environment of enterprise (CIPD, 2009). 1.2 The analysis of marketing strategy 4P theory is the core of the traditional marketing, whose essence is to better control the Marketing behavior (McCarthy, 1964). 4P theory will be used to analyze the marketing strategy of Samsung. Combined 4P theory with PEST model to analyze whether the marketing strategy of Samsung...
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...Syllabus International Marketing Marketing 774 INSTRUCTOR: Dr. Chuck Hermans E-MAIL: ChuckHermans@MissouriState.edu PHONE: 836-8373 OFFICE: GL244 =============================================================== NOTE: This Syllabus is not a contract. This document is a guide to assist you in preparing for the course lectures and other requirements. The Professor may and will likely modify assignments, lectures, dates and times at his discretion. Any such changes will be announced in class in advance. REQUIRED: 1. Cateora and Graham (2013), International Marketing, 16e, McGraw-Hill Irwin, NY. 2. Journal Articles and Cases on Blackboard (Some May Require Password: MKT474) Sign into the course Blackboard site at http://blackboard.missouristate.edu/. Please review and make corrections to your contact information. This is especially important if you have an e-mail address that is not on the MSU network. You may miss class information from the instructor if this is not correct. STUDENT RESPONSIBILITIES: This is a graduate course. As such, you are expected to be prepared to DISCUSS the material in the on-line discussion forums. 1. Read, study, and analyze all assigned chapters & articles prior to class. 2. Always have a few questions prepared in advance of class related to the topic material. 3. Participate in class discussions. 4. Question the lecture material. 5. Turn in assignments on time. 6. Participate in the...
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...In Electronics, Japan Still Matters Posted by: Bruce Einhorn on March 17, 2011 In the global technology industry's pecking order, Japanese consumer electronics companies long ago surrendered their top spot to more nimble competitors like Samsung Electronics andApple. Many of the country's chipmakers also struggled as competitors in Korea and Taiwan thrived. Meanwhile, marketing executives at major multinationals turned their attention to China and India, the world's new economic powers. For many, Japan was largely an afterthought, a declining power with an aging population. The turmoil following the March 11 earthquake has provided a rude reminder that, when it comes to the global electronics industry's supply chain, Japan still matters. The country's factories produce about one-fifth of the world's semiconductors and 40 percent of electronic components. Japan's Mitsubishi Gas Chemical and Hitachi Chemical combined make almost all of the world's BT Resin, a raw material used in chip packaging, and Hitachi Chemical has 70 percent market share for a type of chemical slurry used by semiconductor producers for polishing chips. Tech executives and investors therefore should be worrying about a prolonged shutdown of production in Japan, where many factories are closed and there's no clear sign of how much damage they suffered or when they might reopen. Typically, big chipmakers likeTaiwan Semiconductor Manufacturing Co. keep between four to six weeks of supply, so uncertainty about...
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...Technology in Restaurants Julio Olla COM/172 April 5th, 2012 Davine Jones Technology in Restaurants Technology is impacting the restaurant industry because dependency on computers is the remarkable key to run the business. Computers in restaurants are the key to create the experience that experts want to introduce to guests, to support the changes of a modern society and the information technology that is constantly changing; we are the consumers of a competitive world of technology. The technology that is being used in the business has become innovative and to take a look back on how restaurants ran before technology hit the industry is remarkable. Computers The biggest change in the restaurant business since the creation and introduction of the stove controlled by gas and the electric refrigerator is the implementation of computers (Mandabach, Blanch, Van Leeuwen, & Waters, 2006) “The restaurant industry is no longer a business of cigar boxes and order pads. In most cases restaurant managers use more technology than we used to send men to the moon” (Hamilton, 2004). The transcendental innovation of technology has created a competitive system between experts in the field and the philosophy to avoid looking back in time when restaurants used to run with just a kitchen and a few tables. Comparing the experience of a visit to a modern eating establishment with the same basic hospitality atmosphere versus a more typical restaurant, the chances are that thanks to the...
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...Goods ------------------------------------------------- A chip off the new block Semicontronics is an Australian manufacturing company that has been in the business of semi manufactured electronics for over a decade. Semicontronics has a solid reputation for meeting customer demands for quality products on time and on budget. The majority of Semicontronics customers are international, mid-market manufacturing companies that produce generic electronics such as cell phones, digital media players and game consoles. Retail stores in foreign countries purchase the generic products and rebrand them for sale. Recently, Semicontronics has been approached by Phoneson to act as a supplier in their supply chain. Based in Japan, Phoneson is an original design electronics manufacturing company specializing in high-end mobility devices including cell phones, navigation systems and PDAs. Phoneson is impressed with Semicontronics’ reputation and wants Semicontronics to supply several components for its next release of legacy products. Phoneson has a reputation for producing best in class brands of electronics, and is recognized for cutting edge technology and aesthetic design. It has built a loyal following from electronics enthusiasts in its native Japan as well as other Asian and European electronics markets. Phoneson wants to extend its brand into the highly competitive North American market and sees standard Internet and GPS functionalities in its cell phones and PDAs as the key to...
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...Goods ------------------------------------------------- A chip off the new block Semicontronics is an Australian manufacturing company that has been in the business of semi manufactured electronics for over a decade. Semicontronics has a solid reputation for meeting customer demands for quality products on time and on budget. The majority of Semicontronics customers are international, mid-market manufacturing companies that produce generic electronics such as cell phones, digital media players and game consoles. Retail stores in foreign countries purchase the generic products and rebrand them for sale. Recently, Semicontronics has been approached by Phoneson to act as a supplier in their supply chain. Based in Japan, Phoneson is an original design electronics manufacturing company specializing in high-end mobility devices including cell phones, navigation systems and PDAs. Phoneson is impressed with Semicontronics’ reputation and wants Semicontronics to supply several components for its next release of legacy products. Phoneson has a reputation for producing best in class brands of electronics, and is recognized for cutting edge technology and aesthetic design. It has built a loyal following from electronics enthusiasts in its native Japan as well as other Asian and European electronics markets. Phoneson wants to extend its brand into the highly competitive North American market and sees standard Internet and GPS functionalities in its cell phones and PDAs as the key to...
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...of Goods ------------------------------------------------- A chip off the new block Semicontronics is an Australian manufacturing company that has been in the business of semi manufactured electronics for over a decade. Semicontronics has a solid reputation for meeting customer demands for quality products on time and on budget. The majority of Semicontronics customers are international, mid-market manufacturing companies that produce generic electronics such as cell phones, digital media players and game consoles. Retail stores in foreign countries purchase the generic products and rebrand them for sale. Recently, Semicontronics has been approached by Phoneson to act as a supplier in their supply chain. Based in Japan, Phoneson is an original design electronics manufacturing company specializing in high-end mobility devices including cell phones, navigation systems and PDAs. Phoneson is impressed with Semicontronics’ reputation and wants Semicontronics to supply several components for its next release of legacy products. Phoneson has a reputation for producing best in class brands of electronics, and is recognized for cutting edge technology and aesthetic design. It has built a loyal following from electronics enthusiasts in its native Japan as well as other Asian and European electronics markets. Phoneson wants to extend its brand into the highly competitive North American market and sees standard Internet and GPS functionalities in its cell phones and PDAs as the key to its...
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...recommendations 10. High-level implementation plan 11. Summary of project References ABSTRACT Incodepf SA is a Colombian company focused on manufacturing, distribution, and commercialization of snacks, which serves national and international customers. The objective of this paper is to explain and include Incodepf into the recent information technology for the internal processes. The information technology is used for finances, sales, inputs and outputs of raw material, receive and deliver emails, internal communications, etc. However, the information system has not been used deeply inside the Human Resources Department. Brief Company background INCODEPF SA is a private company engaged in the manufacture, distribution and marketing of food products, serving the consumers in the national and international market with consulting, planning, systematization, personal service, flexibility, clarity, product quality, profitability, accountability, human enhancement and productivity; to exceed the expectations and needs, economic and social nutrition; further...
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...Analysis of Pakistan’s Industries Electronic Industry of Pakistan Submitted to: Mehwish Ghulam Ali Submitted by Fatima Zafar 06836 Javeria Anees Rangoonwalla 06867 Munazza Arif 06962 Manal Yousuf 04276 Talha Zubairy 07544 Yusra Nasir 06878 Contents Letter of transmittal 3 Executive Summary: 4 Introduction 4 Historical Analysis of Key Variables 5 Inflation 5 Exchange rate 7 Duties and taxes 7 Growth Rate 7 Imports: 8 Current Scenario in the Telecommunication Industry: 8 Fixed Line Sector and Wireless Local Loop (WLL) Sector 9 Current Scenario of Electronic Industry in general 10 Diamond Porter Model: 12 Demand Condition: 13 Related Industries: 13 Conclusion 15 Problems and Hindrances Faced 15 Recommendations 16 Solutions 17 Appendix 1 18 Appendix 2 19 Appendix 3 20 22 Appendix 4 23 Appendix 5 24 Appendix 6 25 Appendix 7 25 Appendix 8 26 Appendix 9 26 Questionnaire 26 Letter of transmittal 10th April, 2016 Ms Mahvish Ghulam Ali Course Instructor Analysis of Pakistan’s Industries IBA, Karachi Dear Ms Ali, It gives us pleasure to present our research report on the Electronic Industry of Pakistan, assign as a compulsory part of the course. This report is based on the analysis of the electronic industry, in relation to the economy, the major players...
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...The changing legal idea about computers is that its a trend forcing police to change the way that they investigate crimes and obtain search warrants. A computer or personal electronic device can no longer be seen as just a thing, it should be viewed as a place said Mr. Justice Thomas Heeney. Recent case laws holds that because a computer can contain such huge amounts of personal information, it should be regarded as a place. Mr. Rafferty's laptop was essentially warrant-less and so had violated his Charter of Rights against unreasonable search and seizure. This precedent stemmed from another high profile murder case in 2007 which was a Markham salesman killing his estranged wife and another woman. His cell phone was going to be examined for trace evidence of blood splatter, but the scrutiny of its contents inside needed a second warrant. The plain view principle could not be applied in this case. That simply involves common sense because none of the contents in the computers were in plain view. Two other legal skirmishes that the jury never heard about were 1- several inconsistencies in various statements made by witnesses and 2- The inconsistency in Ms. Mcclintics initial claim of Rafferty being the one to smash Tori's skull, and later she said that she wielded the murder weapon. They also missed the episode in the court room when two people tried to snap pictures of Rafferty which is extremely illegal in a court room. I do not believe in the fact that evidence should be...
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...You are the news director of a local television station. The city council has just voted to close city parks 3 days a week to save money. Meanwhile, a major celebrity has died. The park story has greater effect on your viewers, but the celebrity death will get bigger ratings? Which do you make your lead story and why? o Your news organization is owned by a massive corporation that also owns an electronics company. It has learned that the refrigerators the electronics company makes are fire hazards and have destroyed several homes. How do you cover the story and how do you acknowledge that you are owned by the same corporation? o You are the chief editor of a large metropolitan daily newspaper. One of your reporters is caught fabricating sources and making up facts. How do you handle the situation, from disciplining the reporter to explaining it to your readers? . Solve the problem using what you have learned. Solutions must be realistic. If you think cable news networks do not have enough foreign coverage, for example, it is not enough to say you will simply hire more reporters. You must say where that money will come from. Be creative, both in the identification of the problem and, especially, in the solution. . Include the following: o The role of media in delivering news to the public o The significance of immediate news media delivery on culture o The social responsibilities of news media. o Ethical and legal considerations...
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