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Elektra Products

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Elektra Products, Inc.
CASE ANALYSIS 1 - PRIMAN

PROBLEM: The 80-year old company has lost its position as the leading manufacturer and retailer of electrical products and supplies.
DIAGNOSIS / ANALYSIS OF CAUSES: Market share is down due to * Increased competition from local and international companies * Lack of new products from the company * Inefficiency due to the lack of inter-department communication * Low employee morale

A. Goal: - To give the market lead back to the company

B. Objectives for Problem Solution: 1. To develop inter-departmental communication and teamwork 2. To improve employee morale 3. To encourage product creation and innovation

ALTERNATIVES:
I. Maintain the status quo
II. Re-introduce and improve the Empowerment Campaign to make it successful
III. Revitalize the organization

DECISION: To revitalize the organization by: * Updating its mission and vision to conform with the current market situation * Implementing team-building activities to foster camaraderie and communication among employees * Upgrading the employee benefits package to include career development and training * Providing skills training to inspire new products, boost sales, and recapture its domestic and international market lead

“Changing company structure – such as who reports to whom – won’t accomplish much and can be very disruptive.

A reorganization has to aim for something bigger – such as changing the culture, incentives and values of the organization – and trying to get people to behave differently. This could mean creating new compensation and promotion systems, developing different competencies among employees, committing to more retraining, and so forth.”

- Peter Cappelli, Director - Wharton’s Center for Human Resources: (http://knowledge.wharton.upenn.edu/article/another-reorganization-what-to-expect-what-to-avoid/)

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