...E-Learning: Emergence of the Profession Jason Drysdale, Jackie Flynt, and Shauna Hannon-Johnson 24 July 2011 The e-learning profession has grown leaps and bounds over the past two decades. Despite being slow to take hold, e-learning is now rapidly increasing in universities: “Today, almost all institutions of higher education offer some form of distance teaching and learning in the U.S.” (Saba, 2008). The historical timelines of instructional design and technology (ID&T) and distance education inform practices in place today. In this paper we track the development of these two traditions, each of which has contributed to current e-learning practice. Instructional Design and Technology: Parent Field Instructional design and technology (ID&T) is the term Robert Reiser (2001) uses for the field also known as instructional design, instructional technology, and educational technology. The core of ID&T revolves around two related practices: use of media for instruction and use of systematic design processes—known as instructional design or instructional systems design (ISD) (Reiser, 2001). We briefly trace below the development of these two strands of the field. Instructional media has been used since the early 1900s in school museums with movable exhibits. These museums appeared first in St. Louis in 1905, primarily using visual media such as photos and slides. This was known as the visual education movement. Movies were used, as per Thomas Edison’s expectation, beginning in 1910...
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...Executive summary In the Web2.0 era, there emerging an endless stream of new media forms, the emergence of a new form of media means that the popularity and progress of Web2.0 (Bronstein, 2013). The emergence of this situation is related to the birth of a new media forms, the micro-blogging. Micro-blogging change is in the instant communication of news. For example, the first media releases King of Pop Michael Jackson's death is Twitter. The first media release the news of Wenchuan China earthquake is micro-blogging. Micro-blogging is with huge influence beyond the human’s imagination. In the marketing industry, Micro-blogging is gradually thought as an effective way to do marketing and public relations. For example, Starbucks successfully use Twitter to carry out brand image marketing. Dell has opened online sales and customer service on Twitter, and so on (Wilson & Quinton, 2012). This research will analyze the how the social media micro-blogging influences the consumer’s perception on the brand, especially for the fast fashion brand. This research consists of five sections, the first is introduction, and the second is literature review, which provides the TRA model helping to the research on customs’ perception on brand. The third is methodology, interpreting the methods used in this research which includes quantitative and qualitative methods. The fourth is findings and results, it talks about the six factors influencing the customer’s perception though the questionnaire...
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...Shifting Scopes: Redefining Media in an Ever-Converging Society Through the application of convergence theories, governmental policies and previously conducted research, it is clear that the impact of media platform consolidation and convergence is an ever relevant factor in the changing face of our perceptions of technology and the distribution of media content. In order to adapt to the ever-shifting scopes of media, one must be readily adaptable and compliant when it comes to distinguishing new aspects of digital technologies in this age of redefine. No longer do we live in a society with definite mediums and platforms for the distribution of media content. The way we as humans obtain entertainment, news and information is too changing with the initiation of new multi-faceted technologies. However, researchers and members of society argue whether the consolidation of vehicles for media consumption is beneficial for society as a whole. As the pace of lives for many citizens becomes ever more rapid, consumers of media technology expect to intake incredible amounts of content in a dwindling amount of time, which has pressured the media industry to transform from traditional measures of transference. Researchers Dr. Frederic Gundelsweiler and Dr. Christian Filk attribute this societal demand for instantaneous consumption and its consequences in their article, Future Media Platforms for Convergence Journalisms. “When we examine the traditional media of mass communication, we recognize...
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... * * Gorbachev and His aims/Policies (glasnost And perestroika) and (1931-1991) consequences of the soviet state * consequences of Gorbachev’s policies for Eastern European; reform movements: Poland- the role of solidarity; Czechoslovakia- the velvet revolution; fall of the Berlin wall * china: Mao (1935-1976) Conditions that produced authoritarian and single party states * emergence of leaders: aims, ideology, support * methods of force and legal used to establish authoritarian * form of government ideology establishment * nature, extent and treatment of opposition establishment * domestic policies and impact (structure and organisation of government and administration * political, economic , social and religious policies within domestic policies and there impact * role of education, the arts, the media, propaganda in domestic policies and...
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...Instructor’s Name Course Title Date Social Movement Introduction The concept of participatory democracy entails direct involvement of the people in decisions concerning politics, especially those which impacts their lives. This idea underpinned the activities of most social movements between 1960s and 1970s. Its emergence was mostly characterized by establishing democracy at workplace or industries, a method regarded as useful in allowing workers to participate in decision-making. However, the concept ceased to narrow on democratizing workplace as social scientists modified it to a theory which is applicable in restoring democracy in the society (Bachrach et al. 1). The modified concept focuses on achieving egalitarian redistribution of power in the society, a process which would lead to greater effects on the agenda of democratization. Social media can be cited as one of the achievements of participatory democracy because a lot of information can be gathered and shared across the populations and countries. This article focuses on tracing the influence of participatory democracy on women liberation as well as highlighting its impact on the 21st century social media. The Influence of Participatory Democracy on Women Liberation Officially, women liberation can be traced back to 1960s and should not be confused with the women movement in United States around the same time. In fact, most social scientists regard women movement as a unique branch of women liberation. The difference...
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...Conferences • Journals – Special Issues • Associations & Forums • Centers for CRM • IT Solutions – Siebel, E.piphany, Oracle, SAP, Sage CRM, Microsoft Dynamics, SugarCRM, Salesforce G. Shainesh. IIM Bangalore 3 Enablers for the Growth of CRM • Emergence of service economy, • Emergence of market economy, • Global orientation of businesses, and • Aging population of the economically advanced economies G. Shainesh. IIM Bangalore 4 Enablers for the Growth of CRM ---1 • Emergence of service economy – 60-80% of GDP of developed nations – ~56% in India – greater customer orientation in services due to simultaneity / inseparability – Services early adopters of CRM • hotels, airlines, banking, financial services, telecom and retailing. G. Shainesh. IIM Bangalore 5 Enablers for the Growth of CRM----2 • Emergence of market economy – Deregulation of industries across the world in the 90s • banking, telecommunications, broadcasting and airlines – Market oriented economy necessitated customer focus and boosted the importance of CRM. G. Shainesh. IIM Bangalore 6 Enablers for the Growth of CRM ---3 • Global orientation of businesses – National markets to a borderless world / regional world – Emergence of trading blocks – WTO helped create a global orientation for firms – Firms need stronger customer orientation to tap opportunities in new markets while defending their home markets. G. Shainesh. IIM...
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...Surname Instructor Class Date Media's Effect upon People Media has been evolving in the past few decades, initially media was used as a tool of sending news and beefing people with the information. That is history now, because of the emergence of the new technologies, which has enhanced communications. Furthermore, there has emerged an adaption of electronic messaging from millions of individuals in the world. Electronic messaging has come in different ways, which in effect has enabled unique and specialized ways of sending messages according to the needs of an individual. The massive impact of media in the society has also enhanced the great expansion of media from all the directions. This paper will outline the media effect on people. Television emerges as one of the oldest screen media; this has enabled a number of generations to incorporate it domestically. However, this form of media has experienced major substantial changes that have seen the emergence of video recorders, camcorders, and cable television. This has had a positive impact to the society, for instance in the United States, many households have familiarized themselves with the new television prospective technologies and have readily adopted them (Marie, 2). Unlike in 1950s where few of Americans homes had television, today 99% of all Americans homes have television, with research indicating that some families have more televisions sets than phones. Many children have their own television sets in their own...
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...allegation because he believed the sex was consensual. These opposing views between the two parties led to one of the most followed and talked about cases in the past decade. Because of Bryant’s popularity and the degree of the accused crime, this case received massive media attention. In the end though, after a yearlong of drama and debate about the nation’s rape laws, the prosecutors decided to drop the case against Bryant and the article I am reviewing tells us how the case came into that conclusion. To start it off, one of the main reasons the case against Bryant was dropped was because the accuser simply did not have the desire to proceed with the trial. After countless meetings with the accuser, her family, and her lawyers, the District Attorney in the case released the statement, "The victim has informed us, after much of her own labored deliberation, that she does not want to proceed with this trial," "For this reason, and this reason only, the case is being dismissed." I believe that there were numerous reasons on why the life of the plaintiff during the case was burdensome and difficult, which ultimately led her to the decision of dropping the case. First, this case was one, which received a large amount of media attention mainly in part of Bryant’s popularity. I can imagine Faber not having the ability to live her normal life. The routine that she has lived with is something...
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...instead of “WITH” them approach. But, with the onset of dotcom industry and over-the-night changing competitions, the marketers had to change their game plan. Ever since, people had something to sell, We’ve been marketing. During the period from 1450-1900s, Printed advertising remained to be a powerful marketing tool. This came with the magazines, billboards, pamphlets & posters being used for mass marketing of consumer commodities, movies & even freedom-fight related campaigns. The main idea was to target consumers on the basis of what they see & perceive. Printed advertising is used till date as a major tool for marketing. From early 1900s until 1972, saw the emergence of new revolutionary mediums as tools for marketing. The focus was to reach out to more & more people with the help of mass media & telephones. In 1922, the radio advertising began, with a couple of brands sponsoring a radio program and the brands being advertised in each commercial break. This marketing technique grew very popular with time. With the...
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...Measurements and Results 11 Web 2.0 tools in the SponsorPay 11 The impact of Business Capabilities on Performance 12 Conclusions and Further Research 12 Introduction The social media has gained popularity in the recent past and has been used in many companies in their daily activities, ranging from small start-ups to large and medium enterprises (Bell & Loane 2010). Despite the use of this trend on the social media, little has been known on the specific impact on the companies and the business processes performance (Bell & Loane 2010). The purpose of this paper is to list the benefits of social media and its negative impact on the business performance (Bradbury, 2010). The business impact of the social media on management (Bradbury, 2010) on the knowledge management (Barney, 1991) on governance (Brocke & Rosemann, 2010) and on the strategic competitiveness of the companies (Bughin, 2011). This paper concentrates on exploring the social media’s impact and how the organization can advantage of this emerging technology in improving company competitiveness and business performance. In this paper, we develop a research model which is based on two propositions which have been based on the resource view of the firm. Throughout the paper we analyze the impact of the social media in the performance of the SponsorPay, this is a small firm that has just been started...
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...In the age where media inhabits numerous conduits for the production of culture it is difficult to imagine culture without its mediated form, from television and comic books to fashion and postcards, culture is derived through a range of diverse vehicles. We experience our cultural life through media in various ways. Modern society is founded on universal law, enlightenment of reason and science is solution to social problems, utopia is possible (except the poor will always be poor); Western-centric humanism will save the world; mass consumption means mass employment and modern society contained in the grand narrative of history. Progressive social transformation of the post-modern turn will take us on new adventures; resituating science, technology, society & capitalism into a multi-perspective and multi-disciplinary framework. One attempt to account for the emergence of post-modern condition is the shift during the 20th century of the economic needs of capitalism from production to consumption. Reality is what we see fit by these various forms of seductive illusion. The prefix ‘post’ clearly implies a break, a relation to a period that has happened before. In the case of post-modernism the previous period is undoubtedly ‘modernism’. Thus, postmodernism refers to a breakdown of the distinction between culture and society - emergence of a social order in which the importance and power of the mass media and popular culture means that they govern and shape all forms of social relationships...
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...Social Media Marketing BUSB 340 Assignment #1 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social media marketing is a supplement to individual, little enterprise, business, and non-profit organizations’ incorporated marketing communications plans. Integrated marketing communications is a multifaceted, orchestrated marketing and advocating perform associations pursue to attach with their target markets. Integrated marketing communications coordinates promotional elements: advocating, individual trading, public relatives, promotion, direct marketing and sales promotion (Glynn, David J. Faulds 2008). Increasingly, viral marketing crusades are furthermore grouped into incorporated marketing communications. In the customary marketing communications form, the content, frequency, timing, and intermediate of communications by the association is in collaboration with an external agency, i.e. advocating bureaus, marketing study companies and public relatives companies. However, the development of social media has affected the way associations communicate. With the emergence of Web 2.0, the internet presents a set of devices that permit persons to construct social and enterprise attachments, share data and cooperate on tasks online. Social media marketing programs generally center on efforts to conceive content that attracts vigilance and boosts readers to share it with their social networks. A business note disperses from...
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...Public Relations Journal Vol. 2, No. 2, Spring 2008 © 2008 Public Relations Society of America How Blogs and Social Media are Changing Public Relations and the Way it is Practiced Donald K. Wright & Michelle D. Hinson1 This article reports on a three-year-long international survey of public relations practitioners examining the impact blogs and other social media are having on public relations practice. Findings show these new media are dramatically changing public relations. Results indicate blogs and social media have enhanced what happens in public relations and that social media and traditional mainstream media complement each other. The study also finds the emergence of blogs and social media have changed the way their organizations communicate, especially to external audiences. Findings suggest social media complement traditional news media, and that blogs and social media influence coverage in traditional news media. The study reports blogs and social media have made communications more instantaneous by encouraging organizations to respond more quickly to criticism. Introduction David Meerman Scott (2008), an online thought leadership and viral marketing strategist, says, “one of the coolest things about the Web is that when an idea takes off it can propel a brand or a company to seemingly instant fame and fortune” (p. 8). Scott also points out that although communicating via the Web usually is free – as opposed to purchasing space through traditional...
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...audience Media uses are closely bound up with our social life. The way that people obtain information is changing every day in every aspect of our daily life, along with the developments of new technologies. Some researches tend to show us that the audience has become more active in a range of ways since the emergence of social media. Social media generally applied to web-based services that facilitate many forms of social interactions or networking. The design principles behind these websites enable users to create and develop online relationship with others. We are communicating with potentially large and invisible audiences by using social network sites or blogs (Zappavigna, 2012, p. 2). People has drawn attention to the fact that social media is changing the way of how we use media in daily life. All these indicate that audience research is no longer in the old-school. This article will provide a theoretical framework of how media is used, and the challenges that the emergence of social media has posed on audience theory. Audiences play critical roles in any types of mediated communication. We all participate in the mass media, and most people have a sense of audience in every aspect of it. Back to the decades ago, some audience theories such as linear communication theory is about the direct relationship between the mass media and audience. It instils the ideas to the passive audience directly. Moreover, the two-step flow theory of mass communication. The mass media inspires...
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... individual liberal rights, liberal-democracy, the promotion of peace through international economic liberalism, the development of liberal universalist international law and institutions. Liberal Cosmopolitanism differs from Liberal Internationalism in three key goals: * The subordination of the states to a global order of governance, protecting the liberal rights of individual citizens from state authorities, even through coercive action where necessary. * The transformation of state sovereignty from an absolute right into a licence extended to the state by the global community on the condition that the state behaves in an at least minimally liberal way towards its citizens. * The emergence of cosmopolitan citizens with cosmopolitan liberal rights, the emergence of a cosmopolitan civil society and institutional order of which state structures are simply subordinate parts and the ability of these global citizens to protect their rights through the cosmopolitan order, against, if necessary, recalcitrant states. Jurgen Habermas View of Communicative Action Habermas sees specialization as the...
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