...I. Enchanted Kingdom: The Magic Is Here II. Executive Summary An “imported” image it got accredited with the International Theme Park Inc. was the primary marketing point in the conceptualization of Enchanted Kingdom that complied with international safety standards, With AB social class as its target market to reach in line with their goals. It invested heavily on resources to make it meet international standards, rides were imported from abroad and crew are trained from Disney, USA. Initially, the admission price was at high end as it was catering to the high social classes in the country but after economic crisis it adopted marketing strategies that cater to other social classes. III. Background Enchanted Kingdom is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions. Enchanted Kingdom economic conditions prevailing in the late 1997 that the company deferred its expansion plans, facing problem like how to even out demand throughout the year?, how customers avoid spending too much time waiting for the major rides and how the park boost park attendance. IV. Review of Related Literature Enchanted Kingdom is the pioneer theme park in the country, boasting seven fantastic theme zones and imported rides and attractions. It is located in Sta. Rosa, Laguna, Philippines. It is 26 kilometers away from Makati, It is a proud member of the International Association of Amusement Parks...
Words: 1149 - Pages: 5
...mostly regarded for generating income and employment, encouraging the entrepreneurial activity and eventually leading to improvements in the economic structure of the region. However since there are countervailing forces at play within an economy, the arising costs and benefits from tourism are not immediately quantifiable. The costs and benefits of tourism are not evenly distributed. What may be a benefit to one group may cost another group within the same community or area. For example, hotel and restaurant operators may benefit from tourism, but the permanent residents may suffer in terms of crowding, pollution, noise, and in some cases, a changed way of life. Sometimes, immigrants must be invited to serve the tourist, which constitutes a cost to the community through the increased use of schools, hospitals, roads, water systems etc. Case Study: Lagoon Amusement: Park Printing ID Cards at the Speed of a Thrill Ride at Lagoon Amusement Park Amusement parks are all about speed. Whether it’s riding a massive roller coaster or plummeting 70 feet...
Words: 2998 - Pages: 12
... Philippine mythology is derived from Philippine folk literature, which is the traditional oral literature of the Filipino people. This refers to a wide range of material due to the ethnic mix of the Philippines. Each unique ethnic group has its own stories and myths to tell. While the oral and thus changeable aspect of folk literature is an important defining characteristic, much of this oral tradition had been written into a print format. University of the Philippines professor, Damiana Eugenio, classified Philippines Folk Literature into three major groups: folk narratives, folk speech, and folk songs. Folk narratives can either be in prose: the myth, the alamat (legend), and the kuwentong bayan (folktale), or in verse, as in the case of the folk epic. Folk speech includes the bugtong (riddle) and the salawikain (proverbs). Folk songs that can be sub-classified into those that tell a story (folk ballads) are a relative rarity in Philippine folk literature.[1] Before the coming of Christianity, the people of these lands had some kind of religion. For no people however primitive is ever devoid of religion. This religion might have been animism. Like any other religion, this one was a complex of religious phenomena. It consisted of myths, legends, rituals and sacrifices, beliefs in the high gods as well as low; noble concepts and practices as well as degenerate ones; worship and adoration as well as magic and control. But these religious phenomena supplied...
Words: 5046 - Pages: 21
...UNIVERSITY OF LUZON Perez blvd.Dagupan City Business Policy and Staregy Henry Sy and John Gokongwei ( case study 3) Leader : Sheila Cerezo Assistant: Cyrel Jing Abaga Members: Monica Cabatin Stephen John Ramirez Belita Garcia Diana Rose Manangan Ma. Geneva Mapanao Karen Lamsen MarylleUngos We are aware that Robinsons and SM are popular shopping centers in the Philippines. These two companies are always compared, the founder of these are also compared. That is why we want to study about Henry Sy and John Go (kongwei was added to the suffix of his name which means “bright”). It’s because many business minded people and business related course of students like accountancy want to know what are the differences and similarities between the two business tycoons. We are interested of what kind of management they had and came up with this far. Many people question: what are the characteristics they had that made their success right now. One of the reasons why we want to study this article is to be able for us to determine among the two who is more successful. We also want to come up with their negative sides, to know their strength and weaknesses. And most of all, having this study will help us to get inspiration from Henry Sy and John Gokongwei to be applied in our future career as an Accountancy students today and CPA tomorrow. (1.) What makes some companies market leaders where others fail? 1. Henry Sy and John Gokongwei...
Words: 2504 - Pages: 11
...One Way Love: Looking For Romance Or Looking For Visas? Project Summary Problem Statement It is what romance novels are made of: being whisked away by an exotic stranger from another country, keeping you safe and secure. The love of your life intrigues all of your senses, being enchanted in a mystifying land. Yet, not many people are seeking love but are seeking more tangible gains: money, financial security, and visas. It is harsh, but it is reality. Foreigners stalk and prey social networks, chat rooms, and romance sites for their loves, hoping it would lead them to money and permanent resident status in a more prosperous country. Methods and Analysis From September to November, I will collect articles and other various research materials and use the knowledge gained from these articles to interview persons and organizations in connection to scam marriages and visa-marriage arrangements. Intellectual Merit Through the in-depth study of different stories of scam marriages, we will interview persons of interests as well as review articles. The research takes an integrative approach to anthropological research. Research Questions & Objectives 1) to document the incidence of multiple multicultural marriages for residency purposes among research participants. This involves collecting life histories that focus on the ethnic background of informants and their experience with 2) collecting data on characteristics of the communities, forums, and social networks...
Words: 2330 - Pages: 10
...Introduction The familiarity with the love tradition makes it easily mistakable for a natural and universal phenomenon and even brings a laxity of enquiring into its origins. However, it is difficult of not impossible to show love to be anything more than an artistic phenomenon or construct- a literary per formative innovation of Middle Ages. Courtly love was a medieval European formation of nobly, and politely expressing love and admiration. Courtly love was secret and between members of the nobility. (Simpson). The term "courtly love" was first popularized by Gaston Paris in 1883. It has since come under a wide variety of definitions and uses, even being brushed off as nineteenth-century romantic fiction. Its understanding, beginning, and weight persist as an issue of significant question. Origin of the term ‘courtly love’ The term courtly love was given its original definition by Gaston Paris in 1883 in the journal Romania in the article "Études sur les romans de la Table Ronde: Lancelot du Lac, II: Le conte de la charrette" a treatise inspecting Chretien de Troyes's Lancelot, the Knight of the Cart (1177). The term courtly was derived from the term ‘amour courtis’ which according to Paris was an admiration and an ennobling discipline. The lover accepts the autonomy of his mistress and tries to make himself worthy of her attention by trying to act bravely and doing whatever deed she desires. In order to prove to her his passion and his unwavering commitment and, he...
Words: 7340 - Pages: 30
...| | |Services Marketing in Theme Parks | |MGMT E-6020 | Fall 2011 | | | | | | | Submitted on Dec 12, 2011 by: Zeynep Belge Ellen E. McCarthy Hassan Osman Raghunathan T. Saranathan | | Table of Contents I. Overview 3 II. Positioning and Value Proposition 3 III. Brand Identity 13 IV. Market Segmentation 19 V. Financial Information, Industry Reports and Recent Press 26 VI. 7 P’s: What to emulate, what to improve 30 VII. Appendices 35 VIII. Endnotes 37 Overview According...
Words: 13442 - Pages: 54
...Executive Summary The Walt Disney Company (TWDC), together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products. This executive summary summarizes the issues surrounding The Walt Disney Company based on its globalization efforts into a multinational corporation, its business power related to the exportation of “American imperialism”, its business ethics related to its theme parks and resorts, and its corporate governance problems under former CEO Michael Eisner. Many blame these kinds of changes in company values and mission to Michael Eisner. Globalization efforts made by The Walt Disney Company would prove costly when it made bad decisions based on naïve assumptions of the cultural acceptance of Mickey Mouse into Japan and France. Tokyo Disneyland emerged as the most profitable theme park, but with TWDC having no stake in the company; and Disneyland Paris, backed heavily by TWDC, had to be restructured only after two years of opening. Domestically, theme park safety had been compromised, all in the name of profit. An embittered declaration for Eisner’s resignation came in 2003 by ousted board member Roy E. Disney, nephew of Walt and last remaining active family member at TWDC, and his trusted friend, Stanley Gold, who resigned the board. Ultimately, Roy Disney helped lead a Disney shareholder...
Words: 3475 - Pages: 14
...Diploma in Strategic Management and Leadership – Level 7 Unit 3 Strategic Change Management CONTENT Introduction Understand the background to organisational strategic change 1.1 Discuss models of strategic change 1.2 Evaluate the relevance of models of strategic change to organisations in the current economy 1.3 Assess the value of using strategic intervention techniques in organisation Understand issues relating to strategic change in an organisation 2.1 Examine the need for strategic change in an organisation 2.2 Assess the factors that are driving the need for strategic change in an organisation 2.3 Assess the resource implications of the organisation not responding to strategic change Be able to lead stakeholders in developing a strategy for change 3.1 Develop systems to involve stakeholders in the planning of change 3.2 Develop a change management strategy with stakeholders 3.3 Evaluate the systems used to involve stakeholders in the planning to change 3.4 Create a strategy for managing resistance to change Be able to plan to implement models for ensuring on going change 4.1 Develop appropriate models for change 4.2 Plan to implement a model for change 4.3 Develop appropriate measures to monitor progress Conclusion References Introduction There are numerous objectives of an arranged change. Fundamentally the objectives are meant to enhance the capacity of the association to change in accordance with changes...
Words: 5017 - Pages: 21
...CHRISTIAN ETHICS IN A POSTMODERN WORLD The Rise of Postmodernity Since Federico de Onis’s use of the term ‘postmodernismo’ to describe the Spanish and Latin-American poetry of 1905-1914 which had reacted against the ‘excess’ of modernism in 1934, (Rose 1991: 171) “Postmodernism” became very popular. It has been used in the fields of art (Christo-Bakargiev 1987), architecture (Pevsner 1967), literature (Hassan 1971), video, economics, films (James 1991), ideology (Larrain 1994: 90-118), theology (Tilley at al 1995), and philosophy (Griffin et al 1993). In trying to understand ‘postmodern’, we have to understand ‘modern’ first. According to Rose (1991: 1), there are many related yet different meanings associated with the term ‘modern’. First of all, Arnold J. Toynbee understands modern as referring to the historical phenomenon of The most significant of the conclusions that suggest themselves is that the word ‘modern’ in the term ‘Modern Western Civilization’, can, without inaccuracy, be given a more precise and concrete connotation by being translated ‘middle class’. Western communities became ‘modern’ in the accepted Modern Western meaning of the word, just as soon as they had succeeded in producing a bourgeoisie that was both numerous enough and competent enough to become the predominant element in society. We think of the new chapter of Western history that opened at the turn of the fifteenth and sixteenth centuries as being ‘modern’ par excellence because...
Words: 6541 - Pages: 27
...LIBERTY UNIVERSITY Inter-Testament Period Paper A RESEARCH PAPER SUBMITTED TO DR. DEREK R. BROWN IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE COURSE NBST 525 LIBERTY BAPTIST THEOLOGICAL SEMINARY BY Donald Reul LYNCHBURG, VIRGINIA November 1, 2012 Contents Introduction ……………………………………………………………………………. 1 Alexander the Great ……………………………………………………………………. 1 Dividing the Empire…………………………………………………………………… 4 Ptolemaic Dynasty ……………………………………………………………………. 4 Seleucid Dynasty …………………………………………………………………….. 6 Antiochus Epiphanies ………………………………………………………………. 8 Maccabean Period …………………………………………………………………… 10 Mattathias ………………………………………………………………….. 10 Jonathan ……………………………………………………………………. 12 Simon ……………………………………………………………………….. 13 John Hyrcanus ……………………………………………………………… 14 Aristoblus ……………………………………………………………………. 15 Alexander Jannaeus …………………………………………………………. 16 Aristobulus II ………………………………………………………………… 17 The Roman Period ……………………………………………………………………. 18 Antipater II …………………………………………………………………… 18 Phasael ………………………………………………………………………. 19 Herod the Great ……………………………………………………………… 19 Conclusion ……………………………………………………………………….. 21 Introduction Gaining insights into the “Inter-Testament Period” provides New Testament readers with a heightened perception of the world into which Jesus came. The interval between the final words spoken by Malachi and the New Testament narrative has often been referred to as the “four hundred silent years”. It...
Words: 7681 - Pages: 31
...1 GLOBALIZATION 2 PART 1 Globalization PART ONE Planet Starbucks T hirty years ago Starbucks was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with more than 7,600 retail stores, some 2,000 of which are to be found in 34 countries outside the United States. Starbucks Corporation set out on its current course in the 1980s when the company’s director of marketing, Howard Schultz, came back from a trip to Italy enchanted with the Italian coffeehouse experience. Schultz, who later became CEO, persuaded the company’s owners to experiment with the coffeehouse format—and the Starbucks experience was born. The basic strategy was to sell the company’s own premium roasted coffee, along with freshly brewed espresso-style coffee beverages, a variety of pastries, coffee accessories, teas, and other products, in a tastefully designed coffeehouse setting. The company also stressed providing superior customer service. Reasoning that motivated employees provide the best customer service, Starbucks executives devoted much attention to employee hiring and training programs and progressive compensation policies that gave even part-time employees stock option grants and medical benefits. The formula met with spectacular success in the United States, where Starbucks went from obscurity to one of the best known brands in the country in a decade. In 1995, with almost 700 stores across the United States...
Words: 24447 - Pages: 98
...REFORMING THE AGRARIAN REFORM PROGRAM A SCORE LATER, WHAT IS THE REAL SCORE? Rolando T. Bello UPLBFI Science and Technology Professorial Chair Holder Introduction On June 10, 1988, President Corazon C. Aquino enacted into law Republic Act 6657, “An Act Instituting the Comprehensive Agrarian Reform Program to Promote Social Justice and Industrialization, Providing the Mechanisms for its Implementation, and for Other Purposes.” The signing into law was attended with the President’s optimism that the program could achieve the twin goals of having a radical leap in agricultural productivity and the uplifting of the Filipino masses from their ancient poverty while expressing the hope that it will end all the acrimony and misgivings of the contending parties as well as uniting the nation behind the effort to make agrarian reform a success. The enactment of the law twenty years ago was the apparent embodiment of the then just ratified 1987 Philippine Constitution which declared as a policy of the State the promotion of a comprehensive rural development and agrarian reform. In addition, the fundamental law mandates the State to promote industrialization and full employment based on sound agricultural development and agrarian reform. These Charter provisions and the passing of the law set forth the claim that agrarian reform in the Philippines is inimitable considering the challenges of redistributive reform to be carried out under a democratic milieu. The ratification...
Words: 7917 - Pages: 32
...Labour and Constitutional Reform ✓ Labour’s Reforms ✓ The Changing Constitution ✓ Party Views and Manifestoes ✓ Assessment and Evaluation ✓ Evidence 1. Labour’s Reforms o The constitutional reforms initiated by the Labour Government elected in 1997 together promise to transform the institutional structure of the United Kingdom. ▪ The Scottish Parliament and the Welsh Assembly are the most tangible signs of this transformation but other constitutional reforms are either in being or well under way …… ▪ including the Human Rights Act of 1998 (incorporating the European Convention on Human Rights), ▪ a directly-elected mayor and assembly for London, ▪ a reformed House of Lords ▪ and Freedom of Information legislation. ▪ Although reform of the electoral system for Westminster now seems a somewhat distant prospect, the 1999 elections to the Welsh Assembly, to the Scottish Parliament and to the European Parliament were all conducted using electoral systems very different from the traditional first-past-the-post method. ▪ Referendums have been widely used, and more promised o Lecture by the Lord Chancellor, Lord Irvine of Lairg, to the Constitution Unit, Westminster. 8 December 1998 o No other Government this century has embarked upon so significant or wide-ranging a programme of constitutional reform as the New Labour Government...
Words: 14891 - Pages: 60
...For six years, Kingdom Hearts fans have been waiting for the release of the third game in the series. And while the wait has been agonizing, Tetsuya Nomura has kept a steady stream of spin-offs and side stories coming in order to flesh out the history of this series. But in expanding upon the relatively simple stories of Kingdom Hearts 1 and 2, things began to grow more and more complicated. Now, with six games in total making up the series, the plot is a near-labyrinthine mess of connections and revelations. It's confusing for long-time fans and near impenetrable for newcomers. In mere weeks, Kingdom Hearts: Dream Drop Distance will be releasing on the 3DS and promises, according to Nomura, to lead directly into Kingdom Hearts 3. It's with that in mind that I have decided to unravel the plot of the entire series for those who may have missed the opportunity to play some of the spin-offs and those who just want a refresher before diving into the new game. I have also attempted to make this as inviting as I can for newcomers to the series who decide that they want to start with Dream Drop Distance. Be warned though that this timeline will spoil everything in the series so if you want to go in fresh, then it's probably a good idea to refer to this timeline later. With that introduction out of the way, let's begin… ------------------------------------------------- KINGDOM HEARTS: BIRTH BY SLEEP The story begins with a young boy named Ventus and an old man named Xehanort arriving...
Words: 88982 - Pages: 356
