...to die. There was a story that I read about a guy’s grandmother was suffering from advanced heart disease and during surgery she acquired a bacterial infection, and ended up to where she could not take care of herself. She ultimately did not want to live anymore. Matthew Hayes went on to say that to his grandmother “Life was not worth living, she told me, without autonomy. She wanted to die happy and with some dignity left” (Hayes, 2014). Since she could not end her life legally in New York, she went on to suffer for two years before finally dying a slow and painful death. Oregon passed a law in 1997 called the Death with Dignity act, where “this would allow which allows terminally-ill patients to end their lives through the voluntary self-administration of lethal medications, expressly prescribed by a physician for that purpose” (Death with Dignity Act). I feel like I stated everyone has the right to die, and with the above story, I would want to end my life as well. There is no since in someone having to suffer so much and...
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...brand love. Arguing that research on brand love needs to be built on an understanding of how consumers actually experience this phenomenon, they conduct two qualitative studies to uncover the different elements (“features”) of the consumer prototype of brand love. Then, they use structural equations modeling on survey data to explore how these elements can be modeled as both first-order and higher-order structural models. A higher-order model yields seven core elements: self–brand integration, passion-driven behaviors, positive emotional connection, long-term relationship, positive overall attitude valence, attitude certainty and confidence (strength), and anticipated separation distress. In addition to these seven core elements of brand love itself, the prototype includes quality beliefs as an antecedent of brand love and brand loyalty, word of mouth, and resistance to negative information as outcomes. Both the firstorder and higher-order brand love models predict loyalty, word of mouth, and resistance better, and provide a greater understanding, than an overall summary measure of brand love. The authors conclude by presenting theoretical and managerial implications. Keywords: brand management, brand attachment, brand loyalty, brand relationships, brand commitment lthough for decades researchers have studied how consumers form “like–dislike” attitudes toward brands, the past few years have seen a burgeoning interest among both practitioners and academics in consumers’ “love” for...
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... Background & context Genre, structure & language Scene-by-scene analysis Characters & relationships Themes, ideas & values Different interpretations Questions & answers Sample answer References & reading 6 10 14 24 39 55 59 64 66 iv I ns i g h t T e x t G u i d e ChARACTeR mAp Edgar Legitimate son of Gloucester, disguises himself as ‘Poor Tom’. Leads Gloucester to Dover, fights and kills Edmond, becomes king. Wise fools Companions in storm Kent Truth-teller. Disguises himself as ‘Caius’. Loyal, noble servant to Lear. Offends via discourtesy to Lear Match wits Defends, speaks boldly Defends and helps Teaches patience and saves father’s life Fool Truth-teller; endures the storm. Is possibly hanged. Teaches Lear compassion Cordelia Truth-teller. Youngest daughter, loves Lear and heals him. Loses battle and is hanged in prison. Loves Loves Offers kingdom to Edgar – accepted Gloucester Believes Edmond’s lies about Edgar. Saved from suicide by Edgar after Edmond has cause his blinding by betraying him to Cornwall. Needs Foolish old fathers meet in storm Blinds King Lear Divides his kingdom, rejects Cordelia, rejected by Gonerill and Regan. Goes mad, healed after storm by Cordelia. Dies after Cordelia is hanged. Fails to show Lear how to value Cordelia King of France Sees Cordelia’s value, marries her. She leads his army to fight for Lear. Egocentric. Love/hate Cornwall Regan’s violent husband. Blinds Gloucester before...
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...FOOD TOURISM AND THE CULINARY TOURIST ___________________________________ A Thesis Presented to the Graduate School of Clemson University ___________________________________ In Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy Parks, Recreation, and Tourism Management ___________________________________ by Sajna S. Shenoy December 2005 Advisor: Dr. William C. Norman ABSTRACT The subject matter of this dissertation is food tourism or tourists’ participation in `food related activities at a destination to experience its culinary attributes. In addition, the culinary tourist or the tourist for whom food tourism is an important, if not primary, reason influencing his travel behavior, is its focus. The empirical objectives of this dissertation concerned identifying the underlying dimensions of food tourism, developing a conceptual framework that explains participation in food tourism, develop taxonomy of food tourists by segmenting the tourists based on their participation in food tourism, and finally identifying the variables that predict membership in these food tourist segments. The effect of sociodemographic variables on participation in food tourism, and their association with the food tourist segments were also examined. Further, all the findings were analyzed within the theoretical framework of the world culture theory of globalization and the cultural capital theory. Based on the survey responses of 341 tourists visiting...
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...each other, and that they deliver value to the firm and its customers. The three companies we have just mentioned illustrate that industries are fluid and that success is not guaranteed. Two of the firms came to prominence by taking on industry incumbents and developing new value propositions. The third was extremely successful and lost this position. While there is much debate on substance, there is agreement that strategy is concerned with the match between a company’s capabilities and its external environment. Analysts disagree on how this may be done. John Kay (2000) argues that strategy is no longer about planning or ‘visioning’ – because we are deluded if we think we can predict or, worse, control the future – it is about using careful analysis to understand and influence a company’s position in the market place....
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...Sigmund Freud, Erick Erickson, Carl Jung, and Alfred Alder have explored and experimented their theory’s against human behavior. In this paper we will discuss the influences of frueds work and how his prodecssor viewpoints expanded his thougts into the present view point of todays culture. Dr. Sigmund Freud “Sigmund Freud was one of the trailblazers of modern-day psychology. As the originator of Psychoanalysis, Freud distinguished himself as an intellectual giant. He pioneered new techniques for understanding human behavior, and his efforts resulted in the most comprehensive theory of personality and psychotherapy ever developed”(3). “Dr. Sigmund Freud explored the human mind more thoroughly than any other who became before him. His contributions to psychology are vast. Freud was one of the most influential people of the twentieth century and his enduring legacy has influenced not only psychology, but art, literature and even the way people bring up their children”(2). Dr. Freud’s theories became highly influential to the field of pyschoanlysis. His work was unparrel and his theories have foreve changed physconlaues to this very day. “Freud (1900, 1905) developed a topographical model of the mind, whereby he described the features of mind’s structure and function. In this model the conscious mind (everything we are aware of) is seen as the tip of the iceberg, with the unconscious mind a repository of a ‘cauldron’ of primitive wishes and impulse kept at bay and mediated by the...
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...Principles of Marketing Exploring Marketing Practices in the Publishing Houses in Bangladesh Special Study on Afsar Brothers & Sheba Prokashoni 2012 Sec-07 Esprit De Corps 1/4/2012 Term Paper on “Exploring Marketing Practices in the Publishing Houses in Bangladesh” Submitted To: Mashruha Zabeen Lecturer Department of Business Administration East West University Submitted By: Group Name # Esprit De Corps Section: 07 1. Md. Rahat Shakil ID: 2010-2-10-139 2. Md. Zahidul Islam ID: 2011-1-14-014 3. A.F.M. Naimul Islam ID: 2011-2-10-255 Akanda East West University Submission Date: 1st April 2012 1st April 2012 Mashruha Zabeen Course Instructor Department of Business Administration East West University Dhaka Sub: Submission of term paper titled “Exploring Marketing Practices in the Publishing Houses in Bangladesh” Dear Madam, We have the honor to submit the term paper “Exploring Marketing Practices in the Publishing Houses in Bangladesh” as a requirement of the course Marketing. While preparing the report we have had the opportunity to work in real life situation from where we have learned how theories are applied practically. We hope our effort and endeavor will achieve your satisfaction. If you need any further clarification, please let us know, we will always be available. Sincerely yours, ________________________ Md. Rahat Shakil On behalf of the group “Esprit...
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...ON: The 12 Archetypes of Jung used in Marketing Source: http://joannapenabickley.typepad.com/on/2007/06/on_the_12_arche.html Also see The term "archetypes", as it is used in marketing today, has its origins in Carl Gustav Jung's theories. He believed that universal, mythic characters— archetypes—reside within the collective unconscious of people the world over. Archetypal images represent fundamental human desires and evoke deep emotions. There are 12 archetypes which symbolizes a basic human need, aspiration or motivation. In other words, an archetype is a human type in its purest form: the classic hero, outlaw, ruler, etc. Each type has its own set of values, meanings and personality traits. 1. The Innocent Motto: Free to be you and me Core desire: to get to paradise Goal: to be happy Greatest fear: to be punished for doing something bad or wrong Strategy: to do things right Weakness: boring for all their naive innocence Talent: faith and optimism The Innocent is also known as: Utopian, traditionalist, naive, mystic, saint, romantic, dreamer. The Innocent provides an identity for brands that: * offer a simple solution to an identifiable problem are associated with goodness, morality, simplicity, nostalgia or childhood * are low or moderately priced are produced by a company with straightforward values need to be differentiated from brands with poor reputations. 2. The Regular Guy/Girl Motto: All men and women are created equal Core Desire:...
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...Unwrapping and Reflecting on the ISLLC Standard 1-6 J. Acedo Grand Canyon University: EDA 534 Education Administration Foundation and Framework January 28, 2014 The Interstate School Leadership Licensure Consortium (ISLLC) Standards were developed to help guide administrators and future administrators in refining and intensifying their leadership skills. The six outlined standards give administrators a roadmap to help them on the journey to a successful school environment, for all stakeholders involved. Not only do these standards provide guidance for administrators, but the ISLLC standards also “provide guidance to state policymakers as they work to improve education leadership preparation, licensure, evaluation, and professional development” (Council of Chief State School Officers, 2008, p.1). The ISLLC standards address the school vision of learning, the school’s culture and professional growth, a safe, effective and efficient learning environment, collaboration with stakeholders, acting in an ethical manner, and the political, economic, and legal aspect (Council, 2008). The overall purpose of the standards is to set common expectations, maximize student achievement results, and to improve continuing professional development. We have set standards for our students that measure their proficiency in various core subjects, and the level of learning that they are achieving. Because the weight of student achievement, the ISLLC standards give school communities and...
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...Question 1 10 out of 10 points Correct 2. Which one is NOT one of the four basic group goals identified by McGrath’s model of group tasks? Selected Answer: Correct A. discussing Answers: Correct A. discussing B. generating C. choosing D. negotiating E. executing Question 2 10 out of 10 points Correct 4. According to the text, if you had to choose only one aspect of a group to study, you would probably learn the most by studying its Selected Answer: Correct A. structure Answers: Correct A. structure B. goals C. cohesiveness D. interdependencies E. communication Question 3 10 out of 10 points Correct 3. Which is NOT one of the key characteristics of a group? Selected Answer: Correct D. a leader is present Answers: A. interaction among members B. a degree of unity C. group structure Correct D. a leader is present E. group-level goals Question 4 10 out of 10 points Correct 7. A line of people waiting to get into the movies is an example of a Selected Answer: Correct B. collective. Answers: A. primary group. Correct B. collective. C. personal group. D. category. E. social group Question 5 10 out of 10 points Correct 1. According to the text, which one is NOT a key element in the definition of a group? Selected Answer: Correct B. members share some characteristic, such as eye color or gender Answers: A. two or more members Correct B. members share some characteristic, such as eye color or gender ...
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...integration and CRM thinking. Angus Jenkinson Professor of Integrated Marketing Luton Business School angus.jenkinson@luton.ac.uk Branko Sain Research Fellow Luton Business School branko.sain@luton.ac.uk The Centre for Integrated Marketing has been funded by industry to research best practice and develop intellectual and other tools on behalf of leading marketers and their agencies. Contents Highlights Integrated Marketing learning points Overview of how Amazon operates CRM strategy in practice 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Invest according to customer value. Optimise the whole customer relationship, not just acquisition. Be trustworthy in ethics and brand values. Service each customer community appropriately. Create enduring value first, tactical worth second. Manage the relationship at all appropriate touch points. Bring imagination to the customer experience. Measure and learn. Use technology like an artist. Make it good for everyone. 6 7 8 9 11 12 13 13 14 14 3 3 4 5 Executive takeaway 11. Notes Error! Bookmark not defined. 17 Integrated Marketing is an holistic discipline that inspires coherent and creative organisation, culture and customer experience alignment around fundamental truths of the brand to deliver value to customers, employees and the organisation. Permission is given for this paper to be copied, forwarded, distributed or quoted from provided that the authorship is acknowledged. For further information and case studies, visit the Centre website...
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...biologically optimal level the system strives to maintain. 2. Feedback mechanisms: provide information regarding the state of the system with respect to variables being regulated. 3. Corrective mechanisms: restore the system to its set point when needed. Physiological needs describe a deficient biological condition. Occur with tissue and bloodstream deficits, as from water loss, nutrient deprivation or physical injury. ➡ If water loss occurs below an optimal homeostatic level (around 2%) this creates the physiological need that underlies thirst. defined as • THIRST iswater deficit.a consciously experienced motivational state (drive) that readies the body to perform behaviours needed to replenish ➡ So drive is a psychological (not biological) term. Conscious manifestation of an underlying biological need that has motivational properties (to energise and direct behaviour). ➡ How does thurst arise? Water lies inside (intracellular fluid contributes 40% body weight) and outside (extracellular fluid contributes 20% body weight) cells. ! We may distinguish between osmometric (intracellular) and volumetric (extracellular) thirst. ➡ How does our body know when to stop drinking? negative feedback system…several possible locations. Intra-Organismic Mechanisms: include all the biological regulatory systems within a person that act in concert to activate, maintain and terminate the physiological needs that underlie drive (three main categories are brain structures,...
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...In everyday life we are surrounded by consumption. We buy items every day, we pass millions of shops on our way home and see every other person carrying a branded shopping bag. So what exactly do we mean by consumption? The everyday use of the term nowdays states that 'consumption' is about 'use'. In postomodern accounts, cultural consumption is seen as being the very meterial out of which our identites are being construct – we become what we consume. Mackay (1997, p.4) In the 20 th century mass production has led to the commodification of culture, with the rise of cultural industries. Consumption serves the interests of manufactures seeking greater profit, and citisens have become the passive victims of advertisers. Mackay (1997, p.5) Boudreillard has a theory about consumer commodities. In late capitalism they developed the capacity to take up a wide range of symbolic associations which overlay their initial use-value and hence become comodity signs which leads to the loss of a sense of reality.Featherstone (1991,p. 56). Commodities came to lack authenticity and met ' false needs' . Consumers began to have a passive role , be manipulated, rather than creative and active beings. Karl Marx in his theory of capitalism says that production is for the market and for profit. Veblen's in his reaserch explains how goods are used as symbolic markers of social status, and how consumption is for the purpose of imprassing others.Mackay (1997, p.4) In 1984, Bourdieu provides a seeing...
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...* Struggle is to maintain relations with others while differentiating ourselves from them * Self Psychology (Heinz Kohut) * Self refers to perception of experiences * Brief therapy focuses on issue and therapist is active in keeping the discussion controlled Lec 3: Object Relations Theory: * Object: a person * Relations: interpersonal relationships (including past) * Object Relations: inner images of self and other * Holding Environment “Psychic space between mother and infant (between psychological and physical)” * Theory : “failure of mother to provide a holding environment results in false disorder” * Transitional Object “object chosen by the infant or a living object” * Object cannot be imposed by another person * Functions of transitional objects: * Prevention of catastrophic anxiety due to separation * Assist in maintaining a memory of the object until capacity for memory exist * Help accept reality * Child’s use of transitional object depends on establishment of a good holding environment * When that holding environment fails, the child’s capacity to use the object fails Lec 4: Self Psychology * 3 needs must be fulfilled to develop the self fully * Mirroring...
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...“A Good Man is Hard to Find” How old does one need to be to die and how old is too old to profess one’s faith and receive salvation? What does it take to have salvation and eternal life and how does one show that in a work of literature? In the process of all of the chronological references and religious symbolism, Flannery O’Connor in “A Good Man is Hard to Find” addresses this and draws a parallel to the modern moral dilemma of what it takes to be saved. Written in 1953 and based upon her Roman Catholicism roots, O’Connor conveys how each family member gracefully accepts the previous generation’s quirkiness and cynicism to maintain family unit. Although the younger generations do not respect older ones as much as their parents, her stories have characters that convey her message of religious distrust through each character’s deceptive actions and secular thoughts. Similarly, most of O’Connor’s stories make reference to the good and bad by such subtleness as creatively naming the kids after an outlaw and a founder of a major religion. By such obscurity, she wants to draw a parallel between the true believer and the hypocrites that appear to be religious in actions (May). Like a mirror’s reflection, O’Connor’s story contains several undertones of grace in how the characters are developed in the story. From the grandmother to the Misfit, there is a “forewarning of mortal death in the story as the family travels on their last trip before meeting the Misfit that carries...
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