...1102 Ashley Molina 10/29/2012 ENERGY DRINKS Recently, it seems that energy drinks have become the latest fad - from tired college students to business professionals and children. While there may be countless different reasons for the consumption of these drinks, the question remains, are energy drinks ultimately harmful to your health? As a college student who has to stay up late at times to study, I myself have had to use energy drinks. However, I found myself wondering what was inside these drinks and when I looked at the ingredients, I realized I didn’t recognize many of the ingredients that I was drinking. As I try to be very cautious with my health and the things I consume, I wanted to further explore what was in these energy drinks and if they were ultimately harmful to my health. To begin my research, I searched Google to see whether these energy drinks were harmful to my health. I found an article by the McKinley Health Center, published in 2011, and titled “What’s the Buzz with Energy Drinks?” This article discussed how the amount of caffeine in energy drinks is usually much higher than the Food and Drug Administration allows in cola beverages. A high intake of caffeine may have minor effects in the short term, however, in the long term, it can have more substantial and detrimental effects such as bone density, harming unborn children, and weight gain. This article provided some good evidence to the detrimental effects of energy drinks; however, I wanted to see if...
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...Abstract This study examined the effects consumption of alcohol mixed with energy drinks (AMED), and gender had on overall alcohol consumption and negative alcohol related consequences. One hundred and seventy two Psychology students from Swinburne Online, (male n =92), completed a two part survey relating to AMED and alcohol consumption, and negative alcohol related consequences. Based on previous research, it was hypothesised that overall alcohol consumption and negative alcohol related consequences would not be increased by the consumption of AMED. It was also predicted that males were more likely than females to consume excess amounts of alcohol and experience more negative alcohol related consequences independent of drink type. Statistical tests supported the hypotheses that related to AMED, and partially supported the hypothesis that these variables were also influenced by gender. Based on survey results and a review of the literature it is advised that, independent of drink type or gender, consumption of alcohol should be limited to a maximum of four standard drinks per session, as advised by The Australian National Health and Medical Research Council safety guidelines. An Investigation into the Effects of Mixing Alcohol with Energy Drinks Over the last decade, there has been an increasing trend in the use of alcohol mixed with energy drinks (AmED), and previous research has raised concern regarding this practice and the possible negative outcomes on health and behaviour...
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...Energy Drinks and Emotional Well-being Abstract Many people use energy drinks in order to receive boosts of energy for many different reasons. The influxes of new but similar products on the market, along with lively promotional campaigns geared towards young active adults, have drastically increased the consumption of energy drinks in the past decade. The objective of this study is to examine the relation between the consumption of energy drinks and individuals emotional well-being. The predictions are that individuals who consume energy beverages on a daily and weekly basis will rate their emotional well-being as higher than those people who have energy drinks on a monthly and yearly basis or never have energy beverages whatsoever. Previous research suggests that the use of energy drinks increases people’s temporary cognitive performance as well as different aspects of their well-being, but the true correlation of the amount consumed and emotional well-being has widely differed and has not been completely determined. This study was conducted by surveying 52 individuals who responded to an array of questions such as when they consume the drinks and how they feel overall. The results indicate that people who have energy drinks on a frequent basis rate their emotional well-being slightly lower than those people who use rarely or never. Litterature Review There have been several previous studies that have focused on the effects that energy...
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...Red Bull is an Austria-based company started in 1987 by Dietrich Mateschitz that sells one product: an energy drink containing taurine (an amino acid) that’s sold in a slim, silver-colored 8.3-ounce can. The drink has been an enormous hit with the company’s target youth segment around the globe. For the year 2001, Red Bull boasted sales of $51 million in the United States alone and captured 70% of the energy-drink market worldwide. From Stanford University in California to the beaches of Australia and Thailand, Red Bull has managed to maintain its hip, cool image, with virtually no mass-market advertising. However, today, due to certain health issues and the growth in competitors in the market, several doubts and issues have come across for Red Bull such as Whether Red Bull is able to maintain its lead and its point of differences or the brand may simply lost its edge and become “slate”, Whether the concern of health and bloggers might have a huge negative impact on Red Bull, Whether Red Bull’s target audience move on as it ages is an issue due to its limited product line, and so on. The matter of maintain a company lead in the market is always present as same as for its point of differences in products. In the case of Red Bull, according to recent records of energy drinks product companies in 2015, Red Bull owned 60% to 70% market shares which means globally Red Bull is one of top brands, establishing over 167 countries with approximately 5 million cans selling per year in...
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...German-speaking countries in the 1990s; the slogan was later translated into English as Red Bull became more internationalized. * Controversy arose over the rights to use the English slogan in the early 2000s when a patent attorney from Sarajevo claimed that he had patented the slogan for his own purposes back in 1997 in Romania. The slogan is still in use today by Red Bull. II. Core Competencies * Needless to say, the brand has developed an image for power, speed, and recklessness, and dominates the energy drink market all across the globe. * As can be seen in Pricing Strategies, the energy drink is marketed as a premium product. * Special ingredients like taurine and alpine spring water in addition to a high concentration of caffeine in a can half the size of other energy drinks are used to differentiate Red Bull from competitors * Red Bull is known primarily for its dominating position in the energy drink business, selling its Red Bull Energy...
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...Energy drinks have increased in popularity in adolescents and young adults throughout Jamaica and concerns have been raised regarding the ingredients in energy drinks and their potential negative effects on health. These drinks are consumed for the purpose of providing an extra energy boost. These drinks are also used for their purported athletic-performance-enhancing effects, improved concentration, and weight loss. Factors that contribute to the consumption of energy drinks in Jamaica Effect of caffeine and vitamin contents in local energy drinks on one’s energy boost Most energy drinks contain caffeine, which literature has demonstrated to improve both mental and athletic performance. Several studies have also found that moderate amounts...
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...ISLS 4301 - Section 5 Energy Drinks Research By: Maram Balubaid, Rahmah Bukhary, Sara Al Akel, Haifa Al Akel and Basma Salah Energy drinks Energy drinks are drinks that don’t contain alcohol, and often lightly carbonated. They are designed to give the drinker a burst of energy by adding of a number of ingredients, most notably caffeine. They are mostly found in grocery stores, corner stores and gas stations, usually displayed beside the soft drinks, juices and sports drinks. The study, published in the journal Pediatrics, reports that more teens are downing energy drinks; in 2003, 16% regularly consumed the drinks, while in 2008, that percentage jumped to 35%. Another study of college student consumption found 50% of students drank at least one to four energy drinks a month. This year, research documented a jump in energy drink-related emergency room visits; and politicians and consumers called upon the Food and Drug Administration (FDA) to look into deaths associated with the drinks. So, what are the ingreadients that are causing this harm? * Caffeine Which is a stimulant that acts on the nervous system to speed up the messages to and from the brain. it is the main active ingredient in energy drinks . Caffeine can make a person feel more alert and it also has been shown to help exercise endurance. However, it can also have some negative side effects, such as heart palpitations and insomnia in case of overdose. (Laurent, 2000). There is no official recommended limit...
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...时间线，以及收入影响并没有那么大 COLD VAULT Beer + Wine + CSDs + Energy + Water + Sports + Juice + Dairy Energy drink sales are soaring despite negative press and government scrutiny It would be difficult to find someone who has never heard of energy drinks or their explosive growth over the last several years. You would essentially need to find a person who has never set foot inside a store that sells beverages and, as of late, you'd also need someone who doesn't watch or read the news. That's because energy drinks have been garnering some negative publicity in recent months. "While these alternative beverages have always been met with some concern since coming onto the market years ago, hints at more intense scrutiny began last April when Sen. Dick Durbin (D-I11.) sent a letter to the commissioner of the Food and Drug Administration (FDA) calling for an investigation into energy-drinks after learning that a 14-year-old Maryland girl died of a cardiac arrhythmia due to caffeine toxicity after drinking two 24-ounce energy drinks in a one-day period. Four months later, the FDA responded that the level of caffeine found in the beverages did not set off any warning bells. Concerns, however, were raised once again in October when FDA incident reports revealed that five people had died in the past three years after drinking Monster Energy beverages from Monster Beverage Corp. The reports did not prove a direct link between the deaths and the caffeinated energy drinks, nor did they state if alcohol or drugs...
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...students who attend college do not get enough sleep, which in turns causes 15% percent of these students to fall asleep during class. Sleep deprivation has become a serious problem in the life of students that leads to physiological and psychological impairments, instigates the use of stimulants, and has a negative effect upon the student’s grade point average. B. Reason audience will be interested in this speech: The purpose of this report is to present research on the physiological and psychological effects of sleep deprivation and stimulants on college students and to recommend, based on the overwhelming evidence that sleep deprivation has negative consequences, that New Mexico State University ban the scheduling of any classes before 9am. Sleep deprivation is a serious problem resulting from an increase in academic demands placed upon college students. Loss of sleep leads to physiological and psychological impairments, instigates the use of stimulants, and has negative effects upon the student’s grade point average. Therefore, the university should recognize the prominence of sleep deprivation among its student body. C. Thesis Statement: This report examines the effects of sleep deprivation on college students, and that New Mexico State University bans classes from beginning before 9am. D. Overview: 1. Main Point A: The phycological consequences of sleep deprivation on college...
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...The effects of consuming energy drinks Woodbury University ISC-TELP program 03/24/2011 Nowadays energy drinks become more and more popular, especially among young people. They drink it because it helps to get rid of fatigue and sleepiness. It is also tasty like any carbonated beverage, what makes it more popular. And influence of advertisement is also high. But people do not care about negative effects of energy drinks such as different diseases and sleeping problems. The only one positive thing is filling the body up with energy. First of all, consuming energy drinks may cause many diseases. One of them is headache. I felt it from my own experience and it was really awful. The second is gastritis. The person can get it because of gases and concentrates which this beverage contains. But this fact does not make people stop to consume it. One more the most dangerous treat is possibility of getting heart diseases. It may become the reason of death, so it is very important to think before drinking any energy beverage. Secondly, consuming energy drinks may cause problems with sleeping, what is also dangerous. If person does not sleep enough he can get stressed and not concentrated. As a consequence may be a resonant problems with studying or important activities. Finally, energy drinks have one positive side. It is giving more energy. It can be very useful during exams or working on important project. Human's...
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...“Take it in seconds, feel it in minutes, lasts for hours.” (5-Hour Energy, 2014) Living Essentials’ 5-hour energy shot claims to give an individual hours of energy and increased mental alertness and performance, in a four calorie, 57mL bottle. Using a combination of B-vitamins (B6, B12, B3 and B9), with Citicoline, Tyrosine, Phenylalanine, Taurine, Malic acid, Glucuronolactone, zero sugar, and no herbal stimulants, the company claims that the shot will increase energy. (5-Hour Energy, 2014) Listed below are the claims made by the company regarding the effectiveness of the ingredients. Vitamins: • B6: production of amino acid for protein and used to create DNA and new cells in our bodies • B12: production of amino acids and processing of carbohydrates into energy •...
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...Today, there are many kind of soft drinks that produced by many company such as Pepsi, Coca Cola, and 7-up. These drinks are loved by the customers and these drinks are the bestselling drinks on the market. Another type of drinks that also very popular and loved by customer is energy drinks such as Monster, Redbull, and RockStar. These drinks became very popular not only because of the taste of them, but also because of the stimulant inside the drinks which is caffeine. Caffeine is a stimulant can damage the nervous system if it’s used too much. Caffeine can also lead to some serious problem such as risk of disease, addiction and sleep loss. One of the most common effects of caffeine is sleep loss. If one uses too much of caffeine, he won’t be able to go sleep. Some of the teenagers use this effects of caffeine to helps stay awake to study or do homework. While some of them use caffeine just because they like the feeling that caffeine gives them. In the article named Energy-Drink Alert written by Cody Crane, Crane mentioned about Quinn Jacobson, a 17 year old teenager of Towson, Maryland who loves using energy drinks when he feels tired. Quinn said that he mostly drink energy drinks at night and these drinks made him feel supercharged and help him stay awake, but they made his morning very miserable. According to Crane, the reason that made Quinn’s morning miserable is because of the caffeine contained in those energy drinks. The caffeine made Quinn couldn’t get enough sleep...
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...company Red Bull and their energy drink Red Bull Energy Drink, in a manner in which the market/industry, environment, competitors, customers, and the brand were all analysed by using secondary research. A SWOT analysis was also conducted. Through this research and analysing, it was found that Red Bull is the dominating leader in the energy drink market and sells the most units of its product worldwide. However the company does have close competitors in Monster Energy Drink and Rock star Energy Drink. Although Red Bull has massive internal strengths in being leader in the market share and sponsorship of events, it also has weaknesses in lack of innovation and diversity. Their opportunities however, could be to extend the product line or team up with another company such as Smirnoff. The threats present to Red Bull are the unhealthy image associated to it by society and health critics and the rising competitors. Despite all these possible setbacks Red Bull continues to be the number one seller of energy drinks worldwide. Introduction 1.1 Give a general introduction to the assignment The aim of this report is to analyse the product Red Bull Energy Drink produced by the company Red Bull, and apply theoretical concepts to the energy drink product category, including analysing information relevant to the industry, environment, competitors, customers and brand of Red Bull all done through secondary research. 1.2 Describe your product The Red Bull Energy Drink is a functional beverage...
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...Market Environment Reassessment The market environment is still very similar with three categories of functional drinks, including sports drinks, energy drinks, and nutraceutical drinks. Redbull is considered a netraceutical drink because it contains essential vitamins and minerals. The market continues to grow at an astronomical rate as more consumers see the advantages of consuming these types of beverages. These types of drinks are beneficial to health and hectic lifestyles. One change in the market is that more consumers are shifting to nutraceutical drinks because of the increased health benefits. Another change is increasing competition in the market. New companies and new drink versions are joining the market every day. Some are more competitive in price and additional flavors. Some have better packaging and marketing that seems more appealing to younger generations. More experienced brands are targeting older generations that have not been traditionally targeted. Additionally, consumers are demanding more health benefits because of the increasing health awareness trend. They want more vitamins and minerals, more natural ingredients, fewer calories, and less of a crash effect when the boost wears off. Companies that offer the best mix of these characteristics as well as better flavors and more intriguing marketing seem to be more sought-after by consumers. Situational Analysis Reassessment Redbull ...
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...Riverside Community College Moreno Valley Campus Administration of Justice – ADJ 15 Narcotics Spring 2012 Caffeine By: Dennis Bustamante With revenues of over 11 billion dollars last year alone and nearly seventeen thousand shops in 40 countries, Starbucks is clearly the world's top coffee retailer. The coffee house has become so well known by their endless list of delicious drink that they no longer have to print their name on the cups and people will still know the logo. The average Starbucks customer visits the store 6 times per month while a loyal 20% of customers go to the stores 16 times per month. But what is it about this coffee that has customers constantly coming back for more? It’s not only the delightful taste, or the pick-me-up that it provides, but it’s addictive use of caffeine in the ingredients. Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in many plant and seed species such as the cocoa leaf, coffee beans, and tea leaves which explains why it is found in many drinks such as coffee, tea, soda, energy drinks and even chocolate. Caffeine has been found to have addictive tendencies and can also lead to different psychological illnesses. Caffeine was first isolated from coffee in 1820 by the German chemist Friedlieb Ferdinand Runge, and then independently in 1821 by French chemists Pierre Robiquet. Although caffeine was discovered in early 1800’s people have been drinking coffee as far back...
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