* How does Zipcar’s business model motivate its customers and its partners (such as the cities, businesses, and universities it partners with) to participate with its business? One scale of 1 to 5 (5 is high), how motivated do you think each group is to do business with Zipcar and help it succeed? * At the beginning of this chapter, the statement is made that “at its simplest level, a business model is a story of how a company operates.” Do you think Zipcar has a good story to tell? When it goes to a city, a business, or a university to pitch its idea, do you think its easy or hard for Zipcar’s employees to clearly explain what it does and what the benefits of its service are? * At the beginning of this chapter, the statement is made that “at its simplest level, a business model is a story of how a company operates.” Do you think Zipcar has a good story to tell? When it goes to a city, a business, or a university to pitch its idea, do you think its easy or hard for Zipcar’s employees to clearly explain what it does and what the benefits of its service are? * At the beginning of this chapter, the statement is made that “at its simplest level, a business model is a story of how a company operates.” Do you think Zipcar has a good story to tell? When it goes to a city, a business, or a university to pitch its idea, do you think its easy or hard for Zipcar’s employees to clearly explain what it does and what the benefits of its service