...Samsung Galaxy 11- Football Will Save the Planet Xiaowei Lu Introduction Digital Marketing Nowadays, the first thing when you wake up in the morning, is probably to check your cellphone for texts, or to open Facebook page or other social network for new posts, or to browse internet or to turn on television for global latest news. Those online means of communication, information conveyance, and collaboration through internet connections of people, organisations, and communities supported by technological capability and mobility, are all social media (Tuten & Solomon, 2013). There are always two major different interactions in today’s social networks such as Facebook, twitter and youtube: synchronous interactions, which are interactions with immediate communications and responses such as texting live messages online with friends; asynchronous interactions, which are communications without instant replies such as posting photos and news online (Tuten & Solomon, 2013). Digital marketing focuses on generalising marketing campaigns through taking full advantage of digital social media, in other words, achieving marketing objectives by digital technologies, since in today’s society it is the most Immediate, direct and effective way of business promotion. Samsung Samsung Group is the largest multinational conglomerate company from south Korea founded in 1938, operating various subsidiaries and affiliated companies and business. One of the most remarkable subsidiaries under the Samsung...
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...Beckham signed his first professional contract at a time when England footballers would still retire to run pubs or sell double-glazing. When he left the game, 21 years later, he did so as arguably the most famous footballer on the planet, the face of everything from soft drinks to supermarkets, perfumes to pants, football academies to entire overseas leagues. No other British sportsman would have a welcome party thrown for him at the Los Angeles Museum of Contemporary Art with a guest list that included Tom Cruise, Will Smith, George Clooney and Oprah Winfrey. Nor would their children have Elton John and Elizabeth Hurley as godparents. No stranger to the headlines, Beckham's celebrity went up a notch when he moved to Los Angeles For some that is no bad thing. Such relentless pursuit of profile and wealth is not everyone's idea of successful living. That an anagram of metatarsal, the foot bone he famously broke before the 2002 World Cup, is "a tart's lame" is almost too neat. Yet that profile was founded not on empty hype but exceptional footballing ability. Beckham genuinely achieved: 19 major trophies including 10 league titles; the only English player to win championships in four countries; scoring or providing assists in more than half of his 534 top-flight games. He could not beat a defender for pace, but he didn't have to - he would simply bend his crosses round them. He was an average tackler who seldom headed the ball, but possessed a right foot so precise...
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...Course Tutor: Jon Davy | Year: 2012/2013 | Unit: 13 Leadership in Sport | Tutor: Jon Davy | Assignment Title: Effective Sports Leaders | Handout date: W/C 24/9/2012 | Submission date: W/C 8/10/2012 | Leadership in Sport Outcomes Covered | Outcome | P1 | M1 | D1 | | | Achieved | | | | | | Learner declaration: The work submitted is entirely my own work. Any help or information from other sources has been acknowledged in the text. Name: Dylan Yarborough Signed: Date: 11/05/2012 Assessor comments: Resubmission Date: | Assessor signature: Date: | Learner comments: (when resubmitting, use this space to direct the tutor to where the alterations/additions can be found) | Internally verified? YES / NO | Grades agreed? YES / NO | Name: | Signed: | Date: | Assessor seen and agreed | Signed: | Date: | Assignment Scenario | You are training to become a physical education teacher and have been asked to produce some information to help new aspiring sports leaders/coaches. So know it’s over to YOU..!Task 1a: You need to describe and explain four qualities, four characteristics and four roles of an effective sports leader (P1 & M1) (page 3).Task 1b: You need...
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...INTRODUCTION The Malaysia national football team is the national team of Malaysia and is controlled by the Football Association of Malaysia (FAM). It has never qualified for the World Cup finals, although the team did qualify to play in the 1980 Olympics in Moscow. However, Malaysia did not take part after heeding a United States-led boycott of the Games due to the Soviet invasion of Afghanistan. The most significant successes of the team has come in the regional AFC Suzuki Cup, which Malaysia won in 2010 for the first time in history. They beat Indonesia 4–2 on aggregate in the final to capture the country's first major international football title. Malaysia had many top players since the creation of the Federation of Malaya, such as Tan Sri Datuk Abdul Ghani Minhat, who was remembered for his lethal skills as a striker and known throughout the land as ‘The King of Football’. Then came the likes of the legendary Mokhtar Dahari and James Wong, which led Malaysia into their golden age during the 1970s until the 1980s. In 1962, Malaysia recorded a 15–1 victory over the Philippines, which is currently the record for the highest win for the national team. In the current generation, Mohd Safee Mohd Sali and Norshahrul Idlan Talaha are considered by many Malaysians as the best strikers of this generation. In the FIFA World Rankings, Malaysia's highest standing was in the first release of the figures, in August 1993, at 75th. Currently, Malaysia is ranked in the 163rd position....
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...Introduction The Federation Internationale de Football Association (FIFA) is an association founded in 1904 with a goal dedicated to the constant improvement of football. Based in Zurich Switzerland, FIFA is governed by Swiss law. The organisational structure of FIFA is made up of a Legislative Body (Congress), an Executive Body (Executive Committee), an Administrative Secretariat (Administrative Body) and Committees that assist the Executive Committee. FIFA employs about 310 people from over 35 nations and has been served by 8 presidents since its conception in 1904 (FIFA.com) Overview of the FIFA World Cup The FIFA World Cup is a men’s football sporting event of global proportion held every four years and organised by FIFA to unite and build a better future for the world through the power and popularity of football; which is an integrated part of society. The inaugural FIFA World Cup was held by Uruguay in 1930 and the tournament has been on for about eight decades with the 19th World Cup held in 2010 and hosted by South Africa. (FIFA.com) Referring to Jennings (2009), the FIFA World Cup is considered to be a mega event as it is suggested to involve extensive preparation and planning, exceptional scale and scope and long term resource commitment, particularly with regards to construction of infrastructure, budgetary planning and operations. This analysis therefore categorises the FIFA World Cup as a high risk mega event as it presents a site for operational, technological...
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...co medy. The stereotypical conventions of sport and comedy include football, running and, for comedy, laughter, of course, to attract a bigger, mainstream audience. My target audience are anybody over the age of 12, who are also interested in football or comedy. The protagonists of my film are England football stars Wayne Rooney and David Beckham. These two are immensely famous and are known all over the world. However, people only know the sporting side to them but not the personal side. This will engage the interest of my target audience because they will desire to see these two legends in this movie and also see the other side of them. Also, the connotations of the colours red, white and green represent the England flag and a football pitch. It symbolises football as a whole. The denotation is that it is Wayne Rooney and David Beckham; the connotations of these two players are skills and legends. This will entice the attention of my target audience, as they will recognise these two players and will want to see them in action. The demographic of this DVD cover is comedy and football fans, which are over the age of 12. They will enjoy watching their idols battle it out for the number 1 spot. They will also ache in laughter as this amusing rivalry is occurring. Firstly, the title is big, bold and clear, as is the font, just as you would expect on any DVD cover. Also, it is green. This connotes a football pitch – grass. As well as this, it is written as steps, which shows...
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...The England national football team is the joint oldest in the world; it was formed at the same time as Scotland. A representative match between England and Scotland was played on 5 March 1870, having been organised by the Football Association. A return fixture was organised by representatives of Scottish football teams on 30 November 1872. This match, played at Hamilton Crescent in Scotland, is viewed as the first official international football match because the two teams were independently selected and operated, rather than being the work of a single football association.[3] Over the next forty years, England played exclusively with the other three Home Nations—Scotland, Wales and Ireland—in the British Home Championship. To begin with, England had no permanent home stadium. They joined FIFA in 1906 and played their first ever games against countries other than the Home Nations on a tour of Central Europe in 1908. Wembley Stadium was opened in 1923 and became their home ground. The relationship between England and FIFA became strained and this resulted in their departure from FIFA in 1928, before rejoining in 1946. As a result, they did not compete in a World Cup until 1950, in which they were beaten in a 1–0 defeat by the United States, failing to get past the first round in one of the most embarrassing defeats in team history.[4] Their first ever defeat on home soil to a non-UK team was a 0–2 loss to the Republic of Ireland on 21 September 1949 at Goodison Park. A 6–3...
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...history thanks to a goal of Andres Iniesta during the overtime in the minute 116. But to get to the final we had to suffer a lot. Everything began when a team full of very talented and very shameless players managed to gain the UEFA Euro 2008 against the almighty and fearsome Germany. This fact permitted the whole Spanish people to dream and to ask themselves: Why not? Why not becoming the next national team to conquer the world cup? Two years later, the world cup began. The 16th of June of 2010 Spain made his debut against Switzerland, an adversary that was supposed to be easy to beat, but because of the nerves, the pressure, and the excessive confidence, we lost. Then, the critiques came, people started to lose confidence in the squad and the press made us doubt the players who were defending our country. In spite of the doubts created around the whole team, they were able to stay together, they gave all they had for winning the following games and they managed to qualify to the next round. Portugal was waiting. Round of 16, the phase of groups has concluded and the removal phase began. In that moment, things became more serious, any kind of mistake could have sent us home. We faced the dangerous Portugal of the one that possibly is the best player of the world, Cristiano Ronaldo. The game was very physical, both teams respected each other a lot and didn´t want to risk. The equality broke down thanks to a collective play of the forward. We combined a few times near their...
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...Economic impact of 2014 FIFA world cup Heavy Construction Heavy construction companies will be among the primary beneficiaries of the World Cup, but the positive effects are softening as projects near completion. Nevertheless, we expect average operating income for companies in this segment to rise more than 7% in 2014, supported by the Brazilian government’s focus on infrastructure investments and public-private partnerships. The largest players, which include Construtora Norberto Odebrecht S.A. (Baa3 stable), Construtora Andrade Gutierrez S.A. (Ba1 stable), OAS S.A. (B1 stable) and Mendes Junior Trading e Engenharia S.A. (B1 stable), have been involved in all of the major World Cup projects, including the construction or renovation of stadiums and upgrades to airports and marine ports. Infrastructure projects for the World Cup, estimated at BRL26 billion ($11.5 billion), have been an important contributor to revenues in Brazil during the past few years. Nevertheless, total stadium investments of about BRL 8 billion ($3.5 billion) constitute only a minor portion of the rated players’ total backlog of more than BRL 120 billion ($52.9 billion). At its peak, backlog related to the World Cup represented, on average, about 10% of the total for the large companies in the industry, with the most impact on Construtora Andrade, OAS and Mendes. (See page 8 for impact on rated infrastructure operators.)During the 32 days of the World Cup, heavy construction companies may be negatively...
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...Fernando José Torres Sanz (Spanish pronunciation: [ferˈnando ˈtores]; born 20 March 1984), nicknamed El Niño (The Kid in Spanish),[4] is a Spanish footballer who plays as a striker for Chelsea and the Spain national team. Torres started his career with Atlético Madrid, progressing through their youth system to the first team squad. He made his first team debut in 2001 and finished his time at the club having scored 75 goals in 174 La Liga appearances. Prior to his La Liga debut, Torres played two seasons in the Segunda División for Atlético Madrid, making 40 appearances and scoring seven goals. He joined Premier League club Liverpool in 2007, after signing for a club record transfer fee. He marked his first season at Anfield by being Liverpool's first player since Robbie Fowler in the 1995–96 season to score more than 20 league goals in a season. Torres became the fastest player in Liverpool history to score 50 league goals. He left the club in January 2011 to join Chelsea for a record British transfer fee of £50 million, which made him the most expensive Spanish player in history. In his first full season at Chelsea, he helped the club win the FA Cup and the UEFA Champions League. Torres is a Spanish international and made his debut against Portugal in 2003. He has since participated in five major tournaments; UEFA Euro 2004, the 2006 FIFA World Cup, UEFA Euro 2008, the 2010 FIFA World Cup and UEFA Euro 2012. Torres did not score at Euro 2004, but netted three at the 2006...
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...In 1973, the Charles River Rugby Football Club, affectionately dubbed "The Rats", was founded by a group of ruggers from Tufts University and Boston Rugby Football Club. In striking green and orange jerseys that quickly became the club’s trademark, the Rats achieved many early successes, including winning thePortland RFC Invitational and advancing to the Annual New England Tournament semi-finals. The Rats continued to attract new players and build on each year’s accomplishments over the next decade, thus solidifying themselves as a fixture in the New England rugby community. In 1980, the Rats earned promotion to New England Division I thanks to a staggering defeat of the renowned Berlin Strollers. The early eighties were busy for the club, as the men concentrated on augmenting club membership via a merger with the Old North Bridge RFC of Concord, MA. Highlights of the eighties include continual success both in New England and in international tournament play. In the fall of 1986, the club defeated Boston 12-9, eliminating them from the playoffs for the first time in 5 years. The Club settled into a restructured Division II in 1992 and proceeded to hold the top seed in that division from 1993 to 1994, running three winning seasons in a row. The club failed to post a winning season again until the fall of 2005 when the men's side, under coach Fergal Hehir, made it to the playoffs. They defeated Rockaway RFC in the first playoff game in the spring of 2006 and lost to Montauk RFC...
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...Group A: Great opening match between Mexico and SA which ended 1-1. Uruguay and France tied 1-1 the same day. France was defeated by South Africa and Mexico later in that world cup while Uruguay defeated Mexico and SA thus advancing Mexico and Uruguay as 1st to the 2nd round. Group B: Argentina started strong by defeating Nigeria 1-0 in the first match while Korea beat Greece 2-0. With ease Argentina later beat Greece and South Korea to advance with a perfect 3-0-0 While Korea tied Nigeria to advance as 2nd. Group C: USA vs England was the highlight of this group but was a borefest but who could forget the Robert Green mistake that made the match 1-1?. USA dramatically beat Algeria and tied Slovenia to finish 1st in group. England tied Algeria and beat Slovenia and finished 2nd due to goal difference. Group D: Germany opened great by bashing Australia 4-0 with controversial refereeing by Chiki Dracula. Ghana beat Serbia with a penalty. Germany Advanced along Ghana Group E: Boring group with a few exciting matches. Netherlands finished with a 3-0-0. Cameroon surprisingly summed 0 points in this world cup. Japan stunned the group when they finished 2nd after they defeated Cameroon and Denmark Group F: Italy was eliminated from the world cup in the knock off stages by Slovakia in their 3rd match after draws against weak New Zealand and surprising Paraguay. Parguay finished 1st and Slovakia 2nd Group G: This was considered the group of death along with group...
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...Salma Dahbi MKT 5305 December 2nd, 2015 Nike Football: World Cup 2010 South Africa Nike is considered one of the most successful companies worldwide. It is well known for being the greatest producer and provider of sport gear, shoes, equipment, and different services. As most countries are now taking part in all different kinds of sport disciplines, we can undoubtedly say that in nowadays’ business world, the sport industry is deemed as one that is worth billion of dollars. Besides, it is very important to mention that Football (Soccer) in its turn is one of -if not the only- most famous sport played all over the world. This is the main reason why most companies belonging to the sport industry have great chances getting into this significant and profitable international market. As a matter of fact, the football market analysis has showed that the demand of football products gets quite preeminent with time. The following article points out to the different marketing strategies used by Nike to stay at the peak of the market concerning their varying types of football products, as well as it displays, in details, Nike’s 2010 Football World Cup campaign. Moreover, the case study in hand reflects the background of Nike and how its industry operates. It also shed light on the issues that the company had to deal with all through the 2010 World Cup campaign. Next, it analyzes how Nike is positioned in the market, and how the company is conducting itself as regards to its competitors...
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...father, Hafid, was born in Tighzert, while his mother, Wahida Djebbara, was born and raised in Lyon; her family originated from Oran. Benzema is the third youngest in the family and grew up with eight other siblings in Bron, an eastern suburb of Lyon.[11] His younger brothers Gressy and Sabri are also footballers.[12] The former currently plies his trade at the amateur level with Vaulx-le-Velin in the Division d'Honneur, the sixth division of French football, while the latter plays in the youth academy of a club in the family's hometown of Bron.[13][14] Since establishing himself as an international footballer, Benzema has been involved in numerous promotional campaigns. Since 2008, he has regularly appeared on the cover of the French version of the annual FIFA video game. Benzema is sponsored by German sportswear company Adidas and has, subsequently, appeared in several television advertisements for the brand. On 18 April 2010, it was first reported by French television service M6 that four members of the French national team were being investigated for their roles as clients in a prostitute ring operated inside of a Paris nightclub, with some of the women possibly being underage or transgender. The players were eventually revealed to be Franck Ribery, Sidney Govou, Hatem Ben Arfa, and Benzema.[15][16] Benzema was alleged to have had a sexual rendezvous with a prostitute when she was 16 years of age, an act Benzema denied through his lawyer.[17] On 20...
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...from competitors. With a strong brand built on a heritage of innovation in sporting goods technologies and association with iconic succesful athletes, Adidas ‘designs products and technologies and creates designs that help all people to experience and share sporting sensations’. Adidas is positioned as ‘the brand for sports performance, whether for competitive or lifestyle purposes’, with a recognised brand slogan of ‘Forever Sport’. To deliver the corporate strategic objective, Adidas requires immediate focus and additional investment to leverage its position in the European football market. Adidas should develop increased presence and share in targeted segments of this market over the next few years to create a growth platform leading into the 2006 World Cup Finals in Germany. SWOT analysis of Adidas identifies a number of important factors which reinforce the importance of focusing strategy on football in the coming years. Key strengths of Adidas are the brand positioning, reputation and values. Consumers associate the winning sports heritage and tradition with Adidas products, and this is successfully reinforced through association and...
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