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English 265 Website Analysis

In:

Submitted By erikadamas1
Words 774
Pages 4
Subject: Website Analysis of Apple and Samsung

Abstract
This memo will be discussing the utilization of .com websites of two of the world’s largest technology and electronic brands, Apple and Samsung. In this memo, we will explain how each company uses their websites to gear towards their specific brand and consumers. Each company has its own way of separating itself from competitors in the market, with Apple and Samsung, they tend to be on polar ends of the marketing and consumer snagging spectrum. While one company focuses in on the simplicity of heavy technology, the other weighs in on the variety of technology. Both companies use their websites to efficiently capture different audiences, and effectively together rack enough consumers to control 46.6% of the world market share in technology. The two companies both utilize their websites to be the driving force of their brand.
Website Layout
Apples website is a direct insight into the sophisticated, simplistic, and professional theme that Apple has tried to portray for decades now. With its sleek and mono-font, monochromatic design, the website is directly setup to create brand awareness. Immediately, an IProduct user or anyone familiar with Apples products recognizes that the layout and color scheme of the website, is the exact same layout and color scheme in the platforms they use for the IPad, ITouch, Mac, and IPhone. Their easy-to-use website also mimics the “for all ages” concept of their products.
Samsung’s website allows the viewer to see a snapshot of the complexity of their technology. The website is full of color and bright and keeps the navy blue and white theme of their logo going on but still adding other colors in. The website font varies in size and text, and this very much reflects upon their array of products within their product line. Going back on complexity, Samsung does an excellent job

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