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Entrepreneur Chapter 8

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Chapter 8 Discussion Questions 1. Define the marketing plan. What lies at its center?
A marketing plan is a guideline that you can follow (its also a great thing to have in a business plan) at its core its basically just laying out how you are going to attract and how your going to sell 2. What objective should a marketing plan accomplish
Give an outline off how you will spread your brand 3. How can market research benefit a small business owner? List some possible sources of market information
Of course it can. Marketing/ market research should be done by a business owner of any size. For secondary research you can look online or even get demographic info from the US government
6. Why is it important for small businesses to define their target markets as parts of their marketing strategies?
So they know how to market so they’re not wasting money. If you have plenty of funds you can waste your money while still getting good results but if you’re small and spend money marketing to a demographic that won’t even like your product/ service than your just wasting money.
7. What is a competitive advantage? Why is it important for a small business owner to create a plan for establishing one?
A competitive advantage is something that you do better than your competitors. Once you have a competitive advantage you need to focus on it and remind people what your advantage is and how no one does that one thing better than you (think like WalMart when it comes to extremely low

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