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Entrepreneur Oprah Winfrey

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Entrepreneur Oprah Winfrey
Marzette L. McKinnis
OMM 614 Dr. Zelihic
September 9, 2013

Entrepreneur Oprah Winfrey
Oprah Winfrey is in my opinion the epitome of a successful American entrepreneur. I chose an article on Oprah Winfrey for this paper because we share many character traits such as strength, independence, and generosity to name a few. Additionally, she exudes positivity and has an inspirational, energizing charisma that affects everyone in her presence. Like me, Oprah realized at an early age that we are responsible for our own futures. She overcame extreme adversity to become one of the most successful entrepreneurs in America today. Harvard Business Scholl professor, Howard Stevenson defines entrepreneurship as the pursuit of opportunity absent regard to resources currently controlled (Schurenber, 2012).
Despite growing up poor, enduring racism and sexual abuse, Oprah Winfrey achieved success through sheer force of her personality. An article entitled, “Oprah Winfrey: America’s Ultimate Brand”, discusses how she forged her $1 billion dollar fortune, which today has increased to $2.9 billion. She started her entertainment career at a radio station in Nashville while still in high school. She became the youngest person to anchor the Nashville news at age 19, as well as the first African American woman.
Oprah hosted a morning talk show in Chicago that was so successful, within a year it expanded to an hour and was renamed “The Oprah Winfrey Show”. She negotiated a lucrative deal with the show’s distributor that gave her production and hosting rights (Sykes, 2005). By 2005, Oprah amassed an entertainment empire consisting of television, film production and publishing, which landed her on the Forbes list of world’s richest people. Her talk show was an extreme success, garnering number one ratings for 18 seasons, reaching an audience of

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