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Entrepreneurial Leadership

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“Entrepreneurial Leadership”

Rama Aswad
Dr. Mary Lind
BUS508
July 22nd, 2012

Five Guys Burgers and Fries Restaurant Jerry Murrell and his sons opened Five Guys Burgers and Fries in 1986. Its first store location was in Arlington, Virginia. The whole story started when Jerry Murrell and his wife gave the choice to their four sons even to go to the college or start a business, and the sons choice was to have their own business then they make it grow year after year. Sell a really good, juicy burger on a fresh bun, make perfect French fries and Don’t cut corners, That’s been the business plan that Murrell and his sons follow in their restaurant from their first day. The Five Guys philosophy is that if you're going to sell hamburgers and french fries in a restaurant industry that is crowded with hamburger-french-fries chains, you'd better do hamburgers and french fries better than anyone else. What makes Five Guys Burgers and Fries restaurant special and different from other fast food restaurants is that their burgers are made to order within a selection of 17 toppings, the buns are not toasted in a bun toaster but it’s toasted on a grill for better taste and the potatoes for the fries are soaked in water so when they are refried the water boils, forcing steam out of the fry, and a seal is formed so that when they get fried a second time, they don’t absorb any oil and they are cooked in peanut oil. Not like most fast food restaurants they serve dehydrated frozen fries that’s because if there’s water in the potato, it splashes when it hits the oil. Because Five Guys insists on the highest quality ingredients, its food prices change according to what the company pays its suppliers. When first the restaurant started, people asked for serving coffee. The Murrell family thought why not to try serving it, and they really

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