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Assignment III – Case Study Sanders, Colonel Harland

Eslam Badawy/1617946

Introduction On September 9, 1890, Harland Sanders, known as The Colonel, was born in, Indiana, USA. He is the founder of Kentucky Fried Chicken, now “KFC” restaurant chain. His success, like most great entrepreneurs, centred around the values of hard work, honesty, loyalty, recognition, giving back, and most of all, passion. Today, KFC is the world’s largest chain of fried chicken fast food restaurants with over 17,000 outlets in 105 countries around the world (Shen, 2008). In 2011 KFC earned an estimated $9.2 billion in sales revenue. The Colonel passed away on December 16, 1980 at the age of 90. We lost a great leader, a great visionary, an American success story. Despite his death in 1980, Sanders remains the key symbol of the company in its advertising and branding. Colonel Sanders was an early pioneer of the restaurant franchising concept (KFC, 2011). The story of the entrepreneur The Colonel briefly telling his story: My business philosophy crystallized back when I got fired from the first job when I was ten. My Father died when he was 29. I was hired by a farmer two miles cross country from where I lived. I was paid two dollars a month plus board. At the end of the first month I got fired. I went home, gave Mama my two dollars and I told her what had happened. My mother gave me the tongue-lashing. The only way, she said, I could get work and hang onto is by giving the best there is in me. Since then, I’ve always given the best of what was in me. Next summer, I went to work for Henry Monk, a farmer living eight miles from us. He paid me four dollars a month. I worked for him all that year. In the end, he said I was the greatest hand he would ever have (KFC, 2011). When I was 12 years old, Mama married again. I lived with Mama and my step-daddy for only a year. Stepfathers are not

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