...Environmental Factors Paper Tiffany Scroggins September 29, 2013 MKT/421 John Kautenberger Environmental Factors Paper Business are affected by not only their internal factors but by environmental factors that they cannot control. In order for a business to market themselves accurately, they must understand the many environmental factors. In this paper, environmental factors that affect global and domestic marketing decisions of the Starbuck Corporation will be identified. The influence of global economic interdependence and the effect of trade practices and agreements will be analyzed. The importance of demographics and physical infrastructure will be examined. The influence of cultural differences will be analyzed. The importance of social responsibility and ethics versus legal obligation will be examined. The effect of political systems and the influence of international relations will be analyzed. The influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation will be analyzed. Finally, the effect of technology will be explained. Starbucks began in 1971 as a roaster and retailer of whole bean, ground coffee, teas, and spices in only one store...
Words: 921 - Pages: 4
...Environmental Factors Paper Liya Li MKT/421 Mark Vitale Walmart is a company that continues to remain at the top of the global business list with superstores across Latin America, Asia and North America. During the past decade the company has made its mark by expanding its concept of the supermarket across the globe. While its domestic market does well, globally Walmart has been a success. Considering external factors is a priority for companies entering the global market. There are many environmental challenges from a current domestic market including differences in technology, economy, competitive atmosphere and social/cultural standards. In countries where the idea of supermarkets must be introduced rather than enhanced Walmart had its job cut out entering foreign markets. Extensive market research, service development and channels of distribution were key factors in creating an effective marketing strategy. With a global marketing budget of $2.4 million the company works with different agencies in developing nations such as India, China and Mexico where it sees opportunities in big economic challenges. (Hall 2010) The advantage of entering into developing countries is to recruit local communities and make every day necessities more affordable to the general public. Socially many countries lack the concept of supermarkets and in place rely on smaller convenience...
Words: 710 - Pages: 3
...by environmental factors. Organizations and firms involved in trading will experience that their marketing decisions are influenced by environmental factors domestically as well as internationally. This environmental paper will therefore, Focus on the Coco-Cola company as an organization whose domestic and global marketing decisions, are affected by environmental factors. In this paper specific areas such as the high level of domestic and global environmental factors that may impact the organization’s marketing decisions and the impact of technology also on the marketing decisions will be addressed. The paper concludes with the final section which will analyze the importance of social responsibility and ethics as related to Coco-Cola’s marketing offerings. A quick check on Coca-Cola’s website on an attractive home page, the slogan Welcome to the World of Coca-Cola greets a visitor. As an organization which has demonstrated its ability and capacity to trade successfully its products on the global market, the company has been able to satisfy its consumers on the domestic market while its global appeal has been soaring, thus making the coca-cola product the clear leader in the beverage industry. Some of the high level domestic and global environmental factors which could possibly impact on Coca-Cola’s marketing decisions are; economic influences, globalization, political climate, regulatory requirements, demographic environment, and direct competition. Some of these factors will...
Words: 1015 - Pages: 5
...Environmental Factors Paper Ashley C MKT/421 February 24, 2012 Gary White Environmental Factors Paper Wal-Mart is one of the world’s largest retail stores across the nation. They are the leaders in employment opportunity, sustainability, and corporate philanthropy (Wal-Mart, 2012). Wal-Mart has 10,020 stores in more than 28 countries. They employ 2.2 million people and serve 176 million customers per year (Wal-Mart, 2012). This paper will look at Wal-Mart and analyze environmental factors that have effects on Wal-Marts marketing decisions both domestically and internationally. Global Economic Interdependence and the Effect of Trade Practices and Agreements Global Economics Interdependence is defined by the business dictionary as, “mutual dependence at a global level” (Business dictionary, 2012). This is where one country depends on another country and that country will depend on another country and so on; this will eventually mean global independence (Business dictionary, 2012). Importing and exporting different goods is a large part of Global Economic Interdependence. Wal-Mart does everything in their power to help the customers save money on the products and merchandise they purchase by offering these products at lower prices than many of their competitors. People...
Words: 1630 - Pages: 7
...Enviromental Factors Paper Tamisha S. Lawrence MKT/421 June 28, 2012 Torrey Cloud Environmental Factors Paper In a matter of months, Team B has learned various aspects of marketing. First Team B had to select a marketing team that would have the interest of Augusta’s 19th Hole. The marketing team worked diligently to provide Team B with many creative ideas to help with the marketing success of Augusta’s 19th Hole. Augusta’s 19th is currently in the phase 3 of the marketing plan. Phase three is deals with the environmental factors that affect Augusta’s 19th Hole. The environment as a whole has a great effect on the establishment. Whether it is having clean air or clean landscaping, the environment indeed has a great effect on Augusta’s 19th Hole. This paper will analyze the influence of global economic interdependence and the effect on trade practices and agreements, examine the importance of demographics and physical infrastructure, and analyze the importance of cultural differences. Analyze the influence of Global Economic Interdependence and the Effect of Trade Practices and Agreements According to C.P. Chandrasekhar "Economic Interdependence And Instability In The Global Economy" (2005), “There is little disagreement among economists that economic integration and enhanced Interdependence have been the inevitable consequences of trade and financial liberalization since the late 1970s” One would think that the Augusta’s 19th Hole would not have an interest...
Words: 1168 - Pages: 5
...India's pulp and paper sector PESTLE Analysis PESTLE analysis is a useful tool for understanding the industry situation as a whole, and is often used in conjunction with a SWOT analysis to assess the situation of an individual business. PESTLE stands for “Political, Economic, Sociological, Technological, Legal and Environmental” factors. The questions to ask are: § What are the key political factors likely to affect the industry? § What are the important economic factors? § What cultural aspects are most important? § What technological innovations are likely to occur? § What current and impending legislation may affect the industry? § What are the environmental considerations? Political Factors The Political factor refers to the governmental policies which are much influenced by the economic situation in a country. It is a macro aspect of analyze which deal with major changes to the government policies of a country. It has great influence to the business outlook and confidence. Political factors often comprises of - Current taxation policy - Future taxation policy - The current and future political support - Grants, funding and initiatives - Trade bodies - Effect of wars or worsening relations with particular countries Economic factors The Economic factor is an area where macro economic environment can affect the outlook and competitiveness of any business sectors in the country. Economic factors comprises of - Overall economic situation - Strength of...
Words: 4186 - Pages: 17
...Environmental Factors Paper University of Phoenix Christy Holley Environmental Factors for PepsiCo PepsiCo, one of the leading beverage and snack companies in the United States and abroad, is affected by both global and domestic environmental factors. These factors, along with changes in technology, all impact and shape the organization and affect marketing decisions. The article “PepsiCo Pops for China,” written by Ruthie Ackerman and published by Forbes.com, reviews Pepsi’s decision to invest billions into the Chinese market audience. This paper will review the article, identify environmental factors that shape the organization and impact marketing decisions, and discuss how technology plays a role in those decisions. Alternatives to Ackerman’s view of social responsibility to the company’s marketing decisions and activities will be analyzed, along with explanations of how ethical issues can make an impact. The accuracy of the article’s forecasts will be reviewed and further supportive references to conclusions made will be gathered, if necessary. Global and Domestic Factors Several macro-environmental factors shape the PepsiCo Corporation and impact marketing decisions. Demographics, economic climate, ecological and political issues, technology, and cultural concerns all affect where the company is headed desires and the decisions the company makes. Each issue affects the company differently, but when combined together, the environmental factors can wreak havoc...
Words: 2183 - Pages: 9
...I Application Test #1: Environmental Analysis Assignment Please read the entire assignment BEFORE beginning work! The following assignment will be used as the basis for an external environmental analysis. This assignment is derived primarily from the content in Chapter 2 of the Understanding Management textbook, which is reviewed during the first week of the Management 1 course. When beginning your research for this assignment, remember to carefully note all your sources of information in order to compile your references and citations for your document. Read the Cohesion Case for PepsiCo, Inc. in the Strategic Management text by Fred David (15th edition). Your external analysis will be based on the industry discussed in this case, specifically the soft drink and snack food industry (not PepsiCo as a company, although PepsiCo is certainly a major competitor in this industry). Then, thoroughly research the industry as a whole in order to complete the remainder of the assignment. Provide a brief introduction to your external environmental analysis that includes a concise background and summary (current status) of the industry as a whole as well as introduces what your paper will discuss. Remember that this introduction should “tell us what you’re going to say” in the body of your paper and tie in to the conclusion of your paper. You may wish to have two paragraphs for this, the first being your traditional introduction to the paper which identifies the purpose...
Words: 750 - Pages: 3
...Environmental Scan Paper Environmental Scan Paper Environmental Scan Paper According to BusinessDictionary.com, “an environmental scan is the vigilant monitoring and evaluation of a firm’s external and internal environments for detecting early signs of opportunities and threats that may influence current and future plans” (BusinessDictionary.com, 2011). In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that are required to reach the long-term goals of the company. This paper’s purpose is recognizing and exploring the external and internal situations of two successful organizations, Apple and Coca Cola. Also, to examine the competitive advantages and strategies used by these organizations, as well as sustaining value in an increasingly competitive market through creative strategic business plans. Another area being explored is the measurement guidelines used to substantiate the strategic effectiveness for these organizations and the effectiveness of these measurement guidelines. Internal and External Environments The whole process can be seen as beneficial knowledge for managers wishing to increase the long-term efficiency and develop strategic plans for the business. An organization’s environment can be broken into two separate divisions. First, the internal environment which is generally compiled of the factors or elements directly involved within the company. This would basically...
Words: 275 - Pages: 2
...Environmental Factors Environmental Factors can affect businesses and have an impact on marketing decisions. The organization that was chosen for the environmental factors paper was Coca-Cola. This company’s major marketing decisions are impacted by environmental factors. This paper is intended to address the forecasts of high level global and domestic environmental factors that may impact the company’s marketing decisions and will also address the forecasts of technological change that will affect the organizations marketing decisions. An analysis of the influence of the Foreign Corrupt Practices Act will also be discussed. The paper will be concluded with a summary that will analyze the importance of social responsibility and ethics related to Coca-Cola’s market offerings. The soft drink company greets its consumers with an attractive picture of a bottle of Coca-Cola on the website. The first thing a person sees is a picture of a cool refreshing bottle of Coca-Cola. The company demonstrates the ability to successfully trade products within the global market while still satisfying customers domestically. Whether global or domestic, Coca-Cola can be seen on every billboard restaurant ad, and in magazines nationwide. Despite the company’s success, environmental factors still exist that could change the future of the company. One article titled “The Beginning of Coca-Cola,” talks about how Coca-Cola began marketing in China in 1927. In 1979, Coca-Cola plants were introduced...
Words: 481 - Pages: 2
...------------------------------------------------- Università Carlo Cattaneo-Liuc ------------------------------------------------- Scuola di Economica e Management Corso di Laurea in Global Markets ReLATORE/TUTOR: Rodolfo helg Paper di Laurea di : Luca Cantadori Matricola: 14771 Paper di Laurea di : Luca Cantadori Matricola: 14771 Anno Accademico : 2012/2013 Anno Accademico : 2012/2013 CONSEQUENCES OF ECONOMIC GROWTH ON THE ENVIRONMENT:Focus on International Trade i. Economic growth and the environment ii. Environmental Kuznets curve: a. Kuznets Curve:Income inequality and growth b. Income inequality , growth and the environment iii. Population growth: how increasing population could affect the environment iv. Economic impacts of environmental policies: c. Economic growth: investment and innovation d. Effect on competitiveness v. International Trade and the environment vi. Effects of Trade on the environment vii. Trade due to differences in Environmental Policies: e. Pollution Haven case viii. Trade not due to differences in Environmental policies: f. Comparative advantage and environment: how factor endowments can influence environment ix. Conclusion x. References xi. Abstract i.Economic growth and the environment In the first half of the twentieth century there was and incredible...
Words: 6832 - Pages: 28
...Environmental Factors Paper Stephanie Sheridan MKT/421 October 8, 2012 Michael Ricco (Doctoral students must include the following on the title page instead: title, author’s name, and institution name) Environmental Factors Paper Ikea, one of the largest big box chain stores in the United States and abroad is affected by both global and domestic environmental factors. These factors, along with changes in technology, all impact and shape the organization and affect marketing decisions. This paper will identify environmental factors that shape the organization and impact marketing decisions. It will discuss the influence of global economic interdependence and the effect on trade practices and agreements. The paper will discuss the importance of demographics and physical infrastructure, analyzes cultural differences, and examines the importance of social responsibility. Finally, the paper will analyze the effect of political systems and its influence on international relations, the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national and international legislation on Ikea’s business practices. There are many macro-economic factors that impact and shape marketing decisions at Ikea. These factors include economic, environmental, political, social, technological, legal and cultural (Unknown, 2007). These factors influence the decisions the organization makes, how it operates nationally and globally and how it will adjust to...
Words: 1226 - Pages: 5
...Health People 2020 Objectives Health People 2020 Objectives In today’s society it has never been more pressing for society to take serious its health and health practices and make changes to better themselves. Using Health People 2020 as a foundation this paper will serve to identify objectives and identify how biological risk (including age-related risk), environmental risk (including economic risk), and behavioral risk contribute to family health risks for those objectives noted by Health People 2020. The two objectives that will be discussed include smoking, to include health related problems that result in this behavior, and respiratory illnesses, including Asthma, Chronic Obstructive Pulmonary Disease (COPD). Within the paper, prevention of exacerbation will also be noted as it relates to each illness. Tobacco Use Scientific knowledge about the health effects of tobacco use has increased greatly since the first Surgeon General’s report on tobacco was released in 1964. The most successful interventions of many clinical trials incorporated elements of social or organizational change to modify individual behavioral risk factors, such as alcohol and tobacco consumption, diet, and physical activity. Most behaviors are not randomly distributed in the population, but rather are socially patterned and often cluster with one another. Thus, many people who drink also smoke cigarettes, and those who follow health-promoting...
Words: 2254 - Pages: 10
...Environmental Scan Paper Tyrone Brown MGT/498 April 8 2013 John Gaze Environmental Scan Paper In today’s paper I intend to take an in depth look into two organizations and conduct an environmental scan on both companies. An internal and external scan on the companies will be used in determining what type of competitive advantages each company has in their perspective market. I also intend to look at the different types of strategies each companies use to meet their goals. I also intend to answer how each company sustain the competitive advantage and create value through business strategies. A brief discussion on the measurement guidelines each company follows in order to verify its strategic effectiveness will follow. Finally I will determine how effective the measurement guidelines that each company is using. Environmental Scan The first company I chose to discuss about their internal and external environmental scans is Starbucks. Many people throughout the world are familiar with Starbucks and the types of products they sell. Since their beginning in 1985 Starbucks has only grown as far as the growth of the company and sells. Starbucks offers premium coffee, tasty pastries, high quality coffee beans that consumers can buy to take home to brew themselves. While conducting my environmental scan I first began to look at the gender of the customers coming in to the establishment to purchase their Latte’s, Espressos’, and Danishes. I myself prefer to go without the coffee...
Words: 1064 - Pages: 5
...Organizational Change Paper MGT/380 November 26, 2012 Dr. Addisu Mengesha Organizational Change Paper In any institution, from profit to nonprofit organization change occurs when a company transitions from its current state to a different or desired future state. It is challenging, for businesses to accept these changes within their organization. According to BusinessDictionary.com, the definitions or organizational change is as follow “Company or organization going through a transformation. Organization change occurs when business strategies or major sections of an organization are altered. Also known as reorganization, restructuring and turnaround” (BusinessDictionary.com, 2012). This paper will describe the factors that drive organizational change. Additionally, the paper will cover certain catalysts such as drop in sale, death of a chief executive officer and mergers or acquisitions, which contribute to changes within an organization. Factors that drive organizational change In today’s current global competition, it is necessary for organizations to remain competitive when it comes to their organizational change. Two factors play a big role in today’s organizational change, which is globalization and technology. In the world of technology consumers look for convenience, and wants result. Internet, cell phones and social media have increased customers reach beyond humankind could imagine. Changes could occur in a matter of a second in an organization, therefore...
Words: 885 - Pages: 4
