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Environmental Factors Paper

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Environmental Factors Paper
Tiffany Scroggins
September 29, 2013
MKT/421
John Kautenberger

Environmental Factors Paper Business are affected by not only their internal factors but by environmental factors that they cannot control. In order for a business to market themselves accurately, they must understand the many environmental factors. In this paper, environmental factors that affect global and domestic marketing decisions of the Starbuck Corporation will be identified. The influence of global economic interdependence and the effect of trade practices and agreements will be analyzed. The importance of demographics and physical infrastructure will be examined. The influence of cultural differences will be analyzed. The importance of social responsibility and ethics versus legal obligation will be examined. The effect of political systems and the influence of international relations will be analyzed. The influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation will be analyzed. Finally, the effect of technology will be explained. Starbucks began in 1971 as a roaster and retailer of whole bean, ground coffee, teas, and spices in only one store in Seattle, WA. Today, Starbucks has approximately 18,000 retail stores in 60 countries. Their mission, which they take pride in, is to inspire and nurture the human spirit- one person, one cup and one neighborhood at a time. As a global company, Starbuck relies on global economic interdependence; it helps increase the revenue. Starbucks has always believed in serving the best

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