Premium Essay

Eocs

In:

Submitted By hao00778
Words 297
Pages 2
Chapter 18
1. Once Sonic begins to use consumer advertising, what goals would be appropriate?
One set of marketing objectives to be supported by promotion activities is to generate 40 percent brand awareness within the consumer target market and 50 percent brand awareness within the business target market by the end of next year. To achieve these objectives, Sonic should create a multimedia advertising campaign to build brand awareness and differentiate the product from competitors.
2. Should Sonic continue consumer and trade sales promotion after the new product has been in the market for six months? Explain your reasoning.
Sonic should not continue consumer and trade sales promotion after the new product has been in the market for six months. The reason is that after six months, Sonic will become well-known brand and consumer and trade sales promotion may devalue the product in buyers’ minds.
3. Jane Melody wants you to recommend an event sponsorship possibility that would be appropriate for the new product campaign. What type of event would you suggest and what objectives would you set for the sponsorship?
Exhibits and shows can be used in the new product campaign. More exactly, Sonic should exhibit at the major consumer electronics trade show and invite head-to-head comparisons with leading PDA competitors to showcase the speed and convenience of their product's voice recognition capabilities. They should also provide Sonic PDAs to selected product reviewers, opinion leaders, and celebrities as part of their public relations strategy to generate prelaunch buzz. In addition, their training staff will work with sales personnel at major retail chains to explain Sonic's features, benefits, and competitive advantages. Overall, the objective for the sponsorship is to build brand awareness and make customers to have an interest to Sonic’s PDA

Similar Documents

Premium Essay

Eoc Project

...Army Selection Board System (ASBS) with external users Charles Eaton Submitted to: Professor Withrow SE571 Principles of Information Security and Privacy Keller Graduate School of Management Submitted: July 25, 2011 Executive Summary To be completed once analysis and recommendations are completed Company Overview The United States Army Human Resources Command (AHRC) is comprised of many directorates that are data consumers. The command is broken down in areas of responsibility, the responsible directorate for the transmission of secure prospect information is the G6, this is the technology directorate, and this directorate has established an Information Assurance (IA) reasonable for the safe and secure and safe transmission of Personally Identifiable Information (PII) over the internet. Problem Statement The Army Selection Board system (ASBS) is the system the AHRC uses to conduct promotion, command, school, and other miscellaneous selection boards. The system allows the internal and external users to prepare, scrub, and accept the Official Military Personnel File in preparation for a selection board, as well as conducting the voting and during board operations. The timely and accurate board proceedings are the primary key to this application, the ASBS uses external users not a part of the AHRC team. The user’s are located around the globe and will be accessing the network in various means that are available to them. This secure transmission will need...

Words: 673 - Pages: 3

Free Essay

Eoc Exam Essays

...STUDY SHEET FOR EXCELLENT EXAMPLES STUDY SHEET FOR EXCELLENT EXAMPLES Broader Topics: 1. Education / College Prep / Travis! 2. Careers/ Career Preparation/ Internships 3. Social Media 4. Family / Friends 5. Technology / Smart Phone Technology 6. Athletics / Sports 7. Internet 8. Community Service / Volunteering - Humane Society - Food Bank - Library Volunteer - Kim’s Kids 9. Family Support / School Support 10. Family Gatherings - Thanksgiving, Christmas, Fourth of July, New Year’s - Birthday, Quince, Anniversary 11. San Antonio Events / Non-Profits Literary Examples: 1. Jurgis 2. Eli Weisel 3. Equality 4. Atticus Finch 5. Frederick Douglass 6. Ivan Denisovich Words that support Excellent Examples in the Persuasive Essay: - courage -discipline - resilience - leader - vision - journey - strength - support - organize - perseverance - duty/joy - fearless Excellent Examples: 1. Gandhi 2. Malala 3. Nelson Mandela 4. Cesar Chavez 5. Nikoli Tesla 6. Frederick Douglass 7. Susan B. Anthony 8. Harriet Tubman 9. Dr. Martin Luther King 10. Rosa Parks 11. Helen Keller / Anne Sullivan 12. Facebook / Google / Instagram 13. Syrian Refugees 14. Steve Jobs / Bill Gates / Mark Zuckerberg 15. Spurs / Coach Pop (prompt about teamwork) Good Matches: - Gandhi / MLK (in that order!) - Frederick Douglass / Harriet Tubman / Susan B. Anthony - Steve Jobs / Nikoli Tesla - Eli Wiesel / Frederick Douglasss - Cesar Chavez / Ema Tenayuca - Facebook / Mark Zuckerberg...

Words: 521 - Pages: 3

Premium Essay

CDC Emergency Operations Center (EOC): A Case Study

...Emergency Operations Centers: CDC Emergency Operations Center (EOC) Emergency Operations Centers are the lifeblood of communities and territories around the world. Every state, city, and county should have an Emergency Operations Center (EOC). There is no better organization as prepared and ready to respond to an international civic health scare than the Center for Disease Control Emergency Operations Center (EOC). What better organization to have in place 365 days a year monitoring and capturing health data to ensure that if there is a pandemic the leaders of the world nations will be in a better position to defend the outbreak. Along with the CDC’s highly sophisticated resources and the best of the best staff puts the organization in a better position to respond to health events (Center for Disease Control.gov)....

Words: 529 - Pages: 3

Free Essay

When a Mishap Occurs

...When a Mishap Occurs Keith A. Williams 110414 In the Air Force, mishaps occur regularly. This is unfortunate but, inevitable when you have a workforce of over 300,000 military members and 170,000 civilian personnel. Any mishap could create a crisis situation but, the severity of that mishap determines not only the response but the investigation to prevent recurrence. Categorically, mishaps are broken down by discipline, class and duty status. The disciplines are labeled as: Ground, Flight, Space and Weapons. Ground would be a mishap which occurred; you got it, on the ground. A car accident, a trip and fall at home (as military personnel are accounted for 24 hours a day) or a sprained back while lifting a box at work would all be considered ground mishaps. Flight mishaps are those that deal with aircraft. Aircraft are defined as manned as well as unmanned, such as Remote Piloted Aircraft (RPA) or as the media calls them drones. Space mishaps deal with space flight such as rockets and satellites. Weapons mishaps are those that occur when an explosive device, such as a grenade, missile or bomb incident occurs. All of these categories are then broken down by class from A-D. A Class A being the worse, whereas there is a loss of life or property damage over $2,000,000. A Class B mishap is one where there is a loss of a limb (leg or arm) or function of an eye(s) or property damage less than $2,000,000 but more than $500,000. A Class C mishap is when there are only lost workdays...

Words: 3267 - Pages: 14

Premium Essay

The Effectiveness of Social Studies Solutions

...Effectiveness of the Social Studies Solutions at Harnett Central High School Jerry L. Sarchet, Jr. Education 622: Research April 24, 2007 Abstract Overwhelming evidence in numerous studies demonstrated the value of student performance linked with their ability to take and review notes. Teachers have sought the best way to provide notes for student. In 2006, Harnett County Schools adopted an alternative approach to note taking and instructional delivery called the Social Studies Solutions. It was found that the Social Studies Solutions enhanced the Civics and Economics End of Course Test results by implanting the new instructional delivery and method of note taking for students. Introduction In the game of high stakes testing in the classroom, teachers are judged on their ability to help students pass standardized tests. Teacher autonomy on material taught has slowly dwindled away in North Carolina with the Standard Course of Study. Teachers must teach their subject within guidelines set by the state. Additionally, teacher discretion on a child’s knowledge is reduced with the standardized tests that decide if a child has received a “sound, basic education (Brief History of the Leandro Case, 2007).” Standardized tests have become essential to insure all children learn the same material in accordance with the North Carolina Standard Course of Study. Additionally, schools are evaluated upon their ability to help students pass said exams. Their performances on...

Words: 5002 - Pages: 21

Premium Essay

Vssgshdsh

...(Disaster Management) from Tata Institute of Social Sciences, Mumbai (2014-16).  Bachelors of Engineering (Electronics and Communication) from Rajiv Gandhi Proudyogiki Vishwavidyalaya (RGPV) in the year 2012.  XIIth from kendriya vidayalaya no. 1, Gwalior, Madhya Pradesh in the year 2008.  Xth from kendriya vidayalaya no. 1, Gwalior, Madhya Pradesh in the year 2006. INTERNSHIPS  Internship of 40 days with Bihar State Disaster Management Authority (BSDMA) and All India Disaster Mitigation Institute (AIDMI) for preparing District Disaster Management Plan (DDMP) of Sitamarhi district.  Internship of one month with Gwalior district administration for development and identification of resources for Emergency Operation Centre (EOC).  Internship of one month with Tata Motors Passenger Vehicle Business Unit (PVBU), Pune for preparing the standardized Emergency Management Plan (SEMP). FIELD WORK  Prepare the village disaster management plan using disaster risk reduction techniques in Adiware village near Malin, Pune District.  Hazard risk vulnerability and capacity...

Words: 466 - Pages: 2

Premium Essay

Business Continuity Plan

...Files, Forms, and Supplies 14 G. On-line Access to <ORGANIZATION NAME> Computer Systems 14 H. Mail and Report Distribution 15 Section III: Recovery Teams 16 A. Purpose and Objective 16 B. Recovery Team Descriptions 16 C. Recovery Team Assignments 16 D. Personnel Notification 17 E. Team Contacts 17 F. Team Responsibilities 17 Business Continuity Coordinator – <Insert Name> 19 EOC Communications Team – 19 EOC Human Resources Team – 20 EOC Administration Team – 20 Emergency Response Team – 21 Information Technology Recovery Team (See also Disaster Recovery Plan) – 21 Section IV: Recovery Procedures 23 A. Purpose and Objective 23 B. Recovery Activities and Tasks 24 PHASE I: Disaster Occurrence 24 PHASE II: Plan Activation 28 PHASE III: Alternate Site Operations 33 PHASE IV: Transition to Primary Operations 35 Section V: Appendices 38 Appendix A - Employee Telephone Lists 39 Appendix B - Recovery Priorities for Critical Business Functions 40 Appendix C - Alternate Site Recovery Resource Requirements 41 Appendix D - Emergency Operations Center (EOC) Locations 43 Appendix E -...

Words: 8008 - Pages: 33

Premium Essay

Acc Quiz

...consumer demand. Answer: FALSE Diff: 1 LO: 2-1 EOC: E2-1 AACSB: Reflective Thinking Learning Outcome: Define and use cost-volume-profit analysis to analyze the effects of changes in costs and volume on a company's profits 2) Manufacturing companies usually have three types of inventory. Answer: TRUE Diff: 1 LO: 2-1 EOC: E2-1 AACSB: Reflective Thinking Learning Outcome: Define and use cost-volume-profit analysis to analyze the effects of changes in costs and volume on a company's profits 3) Retailers sell their products to consumers. Answer: TRUE Diff: 1 LO: 2-1 EOC: E2-1 AACSB: Reflective Thinking Learning Outcome: Define and use cost-volume-profit analysis to analyze the effects of changes in costs and volume on a company's profits 4) Merchandising companies include both wholesalers and retailers. Answer: TRUE Diff: 1 LO: 2-1 EOC: S2-1 AACSB: Reflective Thinking Learning Outcome: Define and use cost-volume-profit analysis to analyze the effects of changes in costs and volume on a company's profits 5) All companies have the same types of inventories. Answer: FALSE Diff: 1 LO: 2-1 EOC: S2-2 AACSB: Reflective Thinking Learning Outcome: Define and use cost-volume-profit analysis to analyze the effects of changes in costs and volume on a company's profits 6) Only manufacturing companies have finished goods inventory. Answer: TRUE Diff: 2 LO: 2-1 EOC: S2-2 AACSB: Reflective Thinking Learning Outcome:...

Words: 26583 - Pages: 107

Premium Essay

Hospital Response

...Interagency Coordination Interagency Coordination is a significant part of a completed response plan. Hospital plans for full or partial evacuation should incorporate pre-planning and address the incident command and management structure established for its operational area (community). In advance of an event, Hospitals should understand and incorporate local plans and protocols that are in place to support evacuation and should establish Memoranda of Understanding (MOUs) with other hospitals, as necessary, for transfer and mutual aid during an emergency. (Hospital Evacuation section, para. 1). When evacuation is first contemplated, the hospital should alert the local emergency medical services agency (LEMSA), Emergency Operations Center (EOC), and/or Medical Health Operational Area Coordinator (MHOAC) in accordance...

Words: 910 - Pages: 4

Premium Essay

Tornado Disaster Plan

...Tornado Disaster Plan It is 1:30 pm in Indianapolis, Indiana on a Tuesday afternoon, and your boss has just learned that the National Weather Service has issued a Severe Thunderstorm Watch. Thunderstorms are building to the west and are expected to hit your building in less than an hour. He decides to cancel all meetings, make sure shelter areas are unlocked, and make an announcement to inform all the staff. At 2:05 pm, it begins to get very dark outside and there is a rumble of thunder. The designated spotter steps out to have a look. The sky appears as if it’s boiling and has taken on a green tinge. The wind picks up and the trees begin to sway. A cool blast hits him and a cloud of dust blows across the parking lot. "This storm doesn't look good." He reenters the building and hears the NOAA Weather Radio tone-alert, and is told the National Weather Service has just issued a Severe Thunderstorm Warning for their county. Suddenly, he hears a roar of wind and a crash. The storm has let loose a downburst - a sudden, strong rush of wind. He rushes toward the source of the noise. A branch from a nearby tree shattered a window in a room. A few staff was injured from the flying glass. Two will need stitches. He evacuates the rooms on the windward side and moves the staff into the conference room which has no windows. They will be safer in there. Hail begins to fall and grow larger in size. Large hail can impact at one hundred miles per hour (100 mph) (NSSL, n.d.). Suddenly, the...

Words: 2767 - Pages: 12

Premium Essay

Business Buying Behavior

...RS121 Fundamentals of Marketing Every Week • Concepts Check for new chapter - BOC • Concepts Challenge for old chapter – after Break • Case at end of old chapter due BOC • EOC project due end of class Week 1 • Introduce Expectations • PowerPoint for Chapter 1 - Marketing: Managing Profitable Customer Relationships – in shared directory Zeus • Discussion Questions Customer Satisfaction o When have you, personally, been extremely satisfied or dissatisfied with a product? Why? o One half to three quarters page due EOC (End of class this week) • Concept Check – master in class at 100% • Company Case – Office Depot: Thank you for calling…. o Due BOC (Beginning of class next week) • Concept Challenge Chap 1 will be quiz next week after break • Concept Check Chap 2 will be BOC Week 2 – Martin Luther King Week 3 • Concept Challenge Chap 1 will be quiz after break • Concept Check Chap 2 will be BOC • Fellini’s La Note De Cabiria o Original Trailer – for Italian Audiences o Re-release Trailer – Repositioned as a masterpiece • PowerPoint for Chapter 2 - Company and Marketing Strategy: Partnering to Build Customer Relationships • EOC – Wizard of Oz as horror movie • BOC next week – Reposition ET as Horror Movie o Six Frames PowerPoint o Self Running o Sound Optional o Make no changes to original...

Words: 1157 - Pages: 5

Premium Essay

Community and Population Health

...only in their designated roles but also be familiarized of the other member’s roles. In case there is a shortage in the staff, they can rearrange and stand in where needed. In this disaster the public health nurse went around door to door in the neighborhoods, interviewing, and assessing the needs of the victims. The public health nurse would also provide advice and resources to the victims for each of their needs. Then the public health nurse takes back the information collected and informs the emergency operation center (EOC). The public information officer gathers information from other members and agencies in order to provide correct information and awareness to the public. Some of the information they may provide is when it is necessary to boil water, info on food safety, and shelter or temporary housing. The planning chief went around inspecting restaurants to see if they met standards to serve safe food to the public and then reported back to EOC. The other members also have certain duties assigned to them that helps in the recovery of the community. B. Describe the chain of command that was used...

Words: 1116 - Pages: 5

Free Essay

Izmir, Turkey - the Pearl of the Aegean

...Izmir, Turkey – The Pearl of the Aegean Janet P. Santos Walden University August 16, 2014 Izmir became the third largest city in the country of Turkey, which is comparable in area to the state of Massachusetts and is approximately size as the state of Texas. During both, the Roman and Byzantine - Ottoman Periods in which Izmir was averted from adversary possession on September 9, 1922 during the War of Independence (Index Mundi. com, 2013). Turkey is located in the northeastern quadrant of the Mediterranean Sea and also in the Southeast portion of Europe in addition to the Southwest segment of Asia. It also touches to the North near the Black Sea, in addition to the West near the Aegean Sea. Turkey also neighbors countries such as Greece and Bulgaria, which borders to her west. Along the North and Northwest, and through the Black Sea she has the following countries bordering: Russia, Ukraine, and Romania. To the East she has the following countries bordering: Georgia, Armenia, Azerbaijan, and Iran. Finally to the South she has Syria and Iraq bordering her. Lastly, the following bodies of water divide her and they include: the Dardanelles, the Sea of Marmara, and the Bosporus (Index Mundi. com, 2013). Izmir, just like the entire country of Turkey, has many disadvantages primarily due to their geological weakness known as the Aegean plate boundaries (Komuscu, 1995). Turkey sits literally amid two massive tectonic plates. The Eurasia and The Africa/Arabia, which are...

Words: 4867 - Pages: 20

Premium Essay

Leadership Lessons

...In the world we live in emergencies happen all around us, the biggest question one can think of is are we prepared, and what are we ready to do in the situation? Far too often there are large incidents ranging from multi vehicle accidents, entrapment, wild fires, terrorist attacks, and sudden severe weather and so on that require a split second response from multiple agencies with hundreds of working personnel to save the lives of many. Any average person not working in a field relating to or participating in such volunteered practice events really doesn’t understand the time and effort it takes when a large incident takes place. Sadly during August 2005 there were four states hit by severe weather storm causing great tragedy. Due to the incidents that took place there were multiple agencies working around the clock across the states to save everyone they could, unfortunately not everyone was saved but there was an extreme effort to do so. Hurricane Katrina is now the eleventh named storm and fifth hurricane during the 2005 Atlantic hurricane season. Today Katrina is known as the costliest natural disaster, and one of the five deadliest hurricanes known in the history of the United States. August 29, 2005, Hurricane Katrina hit the Gulf Coast of the United States. This storm was given a Category 3 rating on the Saffir-Simpson Hurricane Scale due to the fact that it brought sustained winds of 100–140 miles per hour and stretched over 400 miles. This storm did a great deal...

Words: 1241 - Pages: 5

Premium Essay

Disaster in Franklin County

...Disaster in Franklin County Section A. The Emergency Operations Center (EOC) has a large Chain of command. At the head is the EOC Commander, who receives information from the other parts of the chain, and is responsible for relaying that information to other agencies, and also the Homeland Security agency (formerly Federal Emergency Management Agency). The Safety Officer is in charge of making sure safety policies are followed, and also for relaying what safety equipment might be needed. This person also keeps track and investigates injuries reported as a result of rescue operations. The Liaison Officer answers questions and provides briefings for the other agencies during this emergency. This person is the main point of contact for other agencies. This role takes the pressure off of the agency commander, diverting attention and questions to the liaison officer. The Public Information Officer gathers together the proper health information needed and ensures that the public is informed of pertinent health information specific to the emergency. This person also ensures that everyone has the same information and is aware of which information is to be disseminated to the public. The Legal Officer will ensure that the legal aspects of emergency operations are followed. This will include following and enforcing the contractual obligations of several different agencies involved in this emergency event. The EOC coordinator will coordinate all of the command staff, and ensure that...

Words: 1425 - Pages: 6