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Erdal

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Submitted By fungilism
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Introduction of Product
A. What is your product-brand? (provide a name and a detailed description).
B. What type of problem / need will your product – brand typically satisfy?

Target Market
A. What is the target market for your product? Utilize the appropriate segmentation approaches (demographic, psychographic, usage, benefits, and geographic) to identify the target market for your product. Also consider individual and environmental influences which may be applicable to your product (i.e., personality and lifestyle, family life-cycle, culture / subculture, social class, etc.).
B. Why is the selected target market the most appropriate segment?

Situational Analysis
Conduct secondary data analysis for your proposed product and market. This information should provide a justification as to why your product is needed in the marketplace and why your product has a competitive advantage. You will need to thoroughly examine the forces in the environment that may affect your ability to reach your target market.

A. Situational Environment
i. Demand / demand trends – industry trends ii. Social and cultural environment and trends iii. Demographic environment and trends iv. Economic environment and trends
v. Technological environment and trends vi. Political and legal environment and trends
B. Competitive Environment (What existing products currently satisfy the same need as your product? Is there any information about these products available to help formulate your strategy?)

For the fallowing parts, please conduct a research with the current and /or prospective users of the product/brand you have chosen.

Decision-Making Analysis
A. What are the marketing implications of this decision-making type for your product?
1. Where and how will consumers search for information about your product?
2. What types of perceived risk will be associated

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