...|national economics university | |business school | |[pic] | |Ericsson Recruitment Process | |Human Resource | | | | | | | | | | ...
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...Limited growth strategy and Sony Ericsson ......................... p 6-8 CONCLUSION.............................................................................p 8 BIBLIOGRAPHY.........................................................................p 9 Introduction The following report introduces the business strategy analysis of Sony Ericsson case study based on facts and brand position. The business strategy plan has been summarized after estimation of different theoretical conformation and then validation of the most suitable and applicable approach in terms of the Sony Ericsson business case. Part One Strategy accomplishment could be performed in several ways such as substantive growth, limited growth or retrenchment. Sustainable growth strategies are one of the alternative strategies. Substantive growth is a business strategy in which the company goals to become forehanded in a short term of time and less risky. The advantage of substantive strategies is that it follow and using elements to increase their existing growth: Damage decrease; Authority efficiency; Environmental alarm; Work place surroundings. In one way the substantive growth strategy may guide the company to success, but on the other way fast growing company which looking wealth may lack knowledge on different components which are to make this strategy less risky. For example when the joint venture between Sony and Ericsson was launched in 2001 , the company set a great amount of goals in the short –term...
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...Corporate social responsibility: An examination of the performance of LM Ericsson There has been no shortage of the heated discussion on the company’s social responsibility issue in the modern business world. Consumers are now becoming more sensitive and demanding to the social performance of these organizations. This social performance not only includes good mankind, but also the whole economic and environmental aspects. Since those companies operate their businesses, they must fully consider the three aspects and their code of conduct and mission statement should firmly conform to the ten principles of the UN Global Compact (see UN Global Compact 2011). Just like many multinational organizations, Ericsson has been recognized as a leading provider of telecommunications facilities and services to mobile and fixed network operators internationally. There are more than 1,000 networks allocated in 180 countries and it takes up 40 percent market share globally (Company Facts 2011). However, although Ericsson has made the great contribution to the environmental aspect such as enabling a low-carbon economy, reducing environmental impact and facilitate people to communicate around the world (Ericsson: Sustainability and Corporate Responsibility 2011), the company still has been criticized on social human right and any other issues. This paper mainly examines how the Ericsson has performed socially responsible and sustainable in relation to the Environmental aspect;...
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...businesses want to remain competitive or gain an edge. Ericsson is just one company that has invested in cloud computing and benefited from its capabilities. Benefits of Amazon Web Services (AWS) Ericsson has benefited from utilizing Amazon Web Services in costs, software updates, remote access, and on-demand availability. AWS has shown a better quality in service with solid management and they have a proven track record (Ericsson, 2013). AWS offers Ericsson advanced automation services with global hosting. AWS allows Ericsson to have hosting centers in various regions. AWS is also considered to be the most integrated public cloud provider in RightScale (Ericsson, 2013). Costs On-site information technology infrastructure is not required for AWS, so IT management costs are minimized. Improvements in cloud computing can also lower costs and various pricing packages allow businesses to optimize their costs based on specific requirements. AWS also gives Ericsson access to a highly distributed and full-featured platform at a fraction of the cost for in-house IT infrastructure (Amazon, 2013). It also allows for resources to be shifted from IT infrastructure to more innovative projects. Software Updates AWS has allowed Ericsson to access and deploy applications in just minutes. The self-service environment provided by AWS allows Ericsson to establish resources, as they need them. Automated scaling makes it easer for Ericsson to administer applications based on demand and can...
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...Ericsson is a company known world-wide for being a provider of a variety of technologies and support. Ericsson uses Amazon Web Services, or AWS, to continue to give its users the best services. Amazon Web Services is helping companies like Ericsson by providing a wide range of cloud-based services. AWS has specifically helped Ericsson in terms of cost reduction, automated software updates, remote access, and on-demand availability. Ericsson uses a combination of AWS services: Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Services (Amazon S3), and RightScale. Each of these allows Ericsson to provide great service to their users. Amazon is a trusted brand and has a history of also providing great service. One of AWS’s great features is all of these services are easily used together (AWS Case Study: Ericsson, 2014). Amazon EC2 is Amazon’s cloud-based computing service. Amazon EC2 allows users to pay for the time and services they use without a setup fee, making it a viable option in terms of cost. There are a variety of plans that range from by the hour, low fixed cost, and bidding. Amazon EC2 easily allows users to scale up or down based on their needs without having to know from the beginning how much they might need. Further, instead of having one or more employees worry about different aspects of software updates and automation, Amazon EC2 does this automatically and covers a wide range which may sometimes fall through the cracks with employees. Although...
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...clear to many how abundant lying is in today’s world, the consideration of how beneficial and morally correct lying is not one that is pondered often enough. Whether or not lying is something encouraged is a topic of great debate. To many, lying is a necessary tool that exists for the benefit of those who are wise enough to take advantage of it. However, when one...
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...Although there are a vast number of competitors in the market, Ericsson continues to be the world’s leader in providing telecom services of various types. The Ericsson organization offers infrastructure development, complete solutions and a variety of enterprise packages. To minimize costs and increase the profitability of the organization, Ericsson has opted to utilize cloud services from Rightscale and Amazon. Attributed to the many variables that are present when cloud computing, I desire to discuss the following items in greater detail during this paper: * Discuss how Ericsson benefited from Amazon Web Services (AWS) in terms of cost reduction, automated software updates, remote access, and on-demand availability. * Evaluate the scalability, dependability, manageability, and adaptability of Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Services (Amazon S3), and RightScale. * Examine the security concerns for cloud-based services and make suggestions to cope with these concerns. * Assess the possible scalability, reliability, and cost issues associated with cloud computing, and make suggestions to overcome each of these issues. Benefits from Amazon Web Services in terms of cost reduction, automated software updates, remote access, and on-demand availability. When examining the advantages of cloud computing, there are many rational reasons often revealed. Ericsson selected and decided to utilize the services provided by the...
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...Slide 1 [pic] Slide 2 LO 1.1 [pic] Sony Ericsson Company is a global provider of mobile multimedia devices and phone accessories. Strategic planning is important process for any organization, but usually fall. Sony Ericson is one of the examples. The reasons are different: the understanding of process of strategic planning are not clear as mission, vision, goals and core competencies, which affect the success of the company. Slide 3 [pic] Strategy of Sony Ericsson is to increase the internal growth with developing new products and technologies. Strategy is a plan for future development of organization, where the long-term goals are successfully achieved by structured decisions (Johnson et al, 2011). Sony Ericson strategy plan did not work, due to lack of understanding customer desires and preferences. To achieve organizational goals management has to develop the customer relationships. Slide 4 [pic] The Sony Ericsson company sees itself as a global brand accessible to everyone. All individuals can be heard. Company has a commitment to develop new communication products, which are accessible to everyone including and individuals with special needs. Sony Ericsson did not follow its commitment, due to lack of information of user desires, which have to be in centered design. The purpose of mission statement is to exceed customer’s expectations. Sony Ericson must deliver benefits and values to individuals. For example delivery channels...
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...Background of Ericsson Lars Magnus Ericsson worked as telephones instrument maker when he was young. He worked for a firm which made telegraph equipment for the Swedish government agency Telegrafverket. In 1876, he and his friend Carl Johan Andersson started a telegraph repair shop when he was 30 years old. In 1878, Ericsson began making and selling his own telephone equipment, yet his technology is not enough innovative. Most of the inventions had already been made in the United States. He agreed to supply telephones and switchboards to Sweden's first telecom operating company, Stockholms Allmänna Telefonaktiebolag. Local telephone importer, Numa Peterson hired Ericsson to adjust some telephones from the Bell Telephone Company. He started to manufacture his own telephones similar to Siemens telephones at the end of the year. Finally his first product was finished in 1879. Stockholm's telephone network expanded and reformed into a telephone manufacturing company. Bell only allowed to use their own phones when he bought the biggest telephone network in Stockholm. So Ericsson's equipment sold mainly to free telephone organizations in the Swedish countryside and other Nordic countries. In 1883, Stockholms formed by Henrik Tore Cedergren partnered Ericsson to supply the equipment for his new telephone network as Bell would not deliver equipment to competitors. In 1884, a multiple-switchboard manual telephone exchange designed by C. E. Scribner at Western Electric could handle...
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...Cloud Computing Abstract Ericsson was able to notice and benefit from Amazon’s advantages. Amazon’s AWS is able to construct and manage a worldwide infrastructure to the scale Ericsson required to support their business. With this infrastructure already in place, it delivers a cost savings value. They had the aptitude to set up new applications and automated software updates promptly because they were able to scale up and down as demand changed or the business required it (AWS Ericsson , 2012). They are able to access their cloud from wherever they want thanks to the sovereignty of remote access. Ericsson was able to attain an extremely dependable, scalable, inexpensive infrastructure platform with what the web services had to offer via the data center sites in the U.S., Europe and other parts of the world (AWS Ericsson , 2012). Ericsson chose Amazon Web Services (AWS) because they felt it was the most cohesive public cloud supplier in the “Rightscale Cloud Management Platform” (Rightscale, 2012). The Ericsson team mentions that “having hosting centers in various regions was important for them. AWS also showed a better quality of service with solid management and a proven track record.” (Amazon Web Services, 2012). Amazon Elastic Compute Cloud provides a fully structured environment, memory, a processor, and out of the box configured software. It provides great quality within minutes on a “pay-as-you-go” (Amazon EC2, 2012). Moreover, it decreases the time...
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...SWOT Analysis LM Ericsson By CS; EN; HD; KZ; X H Content 1 Background 2 1.1 About Ericsson 2 1.2 Strategic Sourcing Department 2 2 SWOT Analysis 4 2.1 Strength 4 2.2 Weakness 5 2.3 Opportunities 6 2.4 Threat 7 3 Conclusion 9 Reference 10 Background 1 About Ericsson Ericsson is a world-leading provider of telecommunications equipment and related services to mobile and fixed network operators globally. Over 1,000 networks in more than 180 countries utilize Ericsson’s network equipment and 40 percent of all mobile calls are made through our systems [1]. Ericsson is one of the few companies worldwide that can offer end-to-end solutions for all major mobile communication standards. The company has a global presence supported by strong base of R&D activities. Increasing demand for smartphones and mobile broadband infrastructure gives an opportunity to strengthen its business performance. However, increasing competition and regulations could adversely impact both its business operations and financial position. • Core Value Respect, professionalism and perseverance are the values that are the foundation of the Ericsson culture [1]. • Main Business Networks, Multimedia, Global Services, ST-Ericsson • Main Competitors Huawei, Nokia Siemens, Alcatel-Lucent, ZTE 2 Strategic Sourcing Department Strategic Sourcing was created to manage Ericsson’s Category, Partnering, Supplier...
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...Case Study 2: Cloud Computing CIS500: Information Systems Decision-Making 2012, December 2 How did Ericsson benefit from Amazon Web Services (AWS)? According to Amazon’s Web Service website, it gives users the option to run just about everything using their service applications. By incorporating cloud computing, users are able to cut variable costs to a more attractive scale for the business by eliminating costly administrative and hardware fees. Due to remote access, Ericsson was able to immediately take advantage of AWS’s benefits since the infrastructure was already up and running. Demands change quickly and it’s important for a company to be able to adjust accordingly. By using the cloud system, Ericsson was able to employ software updates and new applications quickly and more effectively. AWS services hundreds of thousands of customers in more than 190 countries, making their global infrastructure far more expansive than competitors; this allowed Ericsson to have data centers in various parts of the world. According to information provided in the case study, Ericsson chose AWS because they felt it was “the most integrated public cloud provider in the Rightscale Cloud Management Platform (Rightscale)”. Amazon EC2, Amazon S3, and RightScale Amazon EC2 The AWS website describes Amazon Elastic Compute Cloud (Amazon EC2) as a web service that provides resizable compute capacity in the cloud, making web-scale computing easier for developers. It also allows you to...
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...Introduction: Understanding Consumer behavior: What is consumer behavior? The study of when, why, how, where and what people do or do not buy products is referred to as Consumer behavior. There are factors that influence consumer behavior, these factors are: 1. Cultural Factor. 2. Social Factor. 3. Personal Factor. 4. Psychological Factor. 1. The Cultural Factor The cultural factor is divided into three sub factors: a. Culture b. Sub Culture c. Social Class Culture: Is the set of basic values perceptions, requirements, and behaviors learned by a member of society from family and other important associations. It is the most basic cause of a person’s wants and behavior. Every group or society has a culture, and cultural influences on buying behavior may vary greatly from country to country. Sub Culture: A group of people with shared value systems based on common life experiences and situations. Each culture contains a smaller sub culture of a group of people with shared value system based on common life experiences and situations. Sub culture includes nationalities, religions, racial group and geographic regions. Many sub cultures make up important market segments where marketers often design products. Social Class: Almost every society has some form of social structure, social classes are society’s relatively permanent and ordered divisions whose members share similar values, interests and behavior. 2. Social Factors * A consumer’s...
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...The End of Men Men have always been the dominant sex. It is a fact that the world is male-dominated. Even the bible is colored by sexism. The first human on earth was a man and the first woman was created from his bone. Man has always been at the top of the hierarchy. But what about the future? Is man determined to be the dominant sex? In the article “The End of Men”, Hanna Rosin thematises women’s increasing power and the fact that women is now the dominant sex. The article “ The End of Men” was written by Hanna Rosin and published in 2010. The article focuses on women’s increasing influence in society and how the balance of power is changing in favor of women. According to Hanna Rosin, women will be the leading sex in the future. In 2010, women became the majority of the workforce for the first time in American history. More women than men get good educations and when parents choose the sex of their children, they most often choose girls because they are of that opinion that girls have brighter futures than boys. The title of the article doesn’t refer to some apocalyptic future where women are the only living sex on earth but to the fact that men doesn’t have the same status as they used to. The title is very provocative towards men because it sounds like men will become redundant in the future. Women are taking over the political system and the economy. But is this really the truth? In the article, Hanna Rosin only refers to the western world’s shifting power situation...
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...College of Technology and Innovation (UCTI) for the inclusion of this subject ass part of B.Sc. (Hons) in Business Management Program. This subject will give a good knowledge about marketing plan. And also I would like to say thank to Mr. Sevakumar A/L T.Batumalai as our lecturer of Marketing subject for the knowledge about marketing and giving a direction of this assignment to us and every assist that helps us in dealing with any matter of this subject. Lastly, I would like to thank my family especially my parents, housemates, classmates and friends for all their support and encouragement while doing this assignment. Executive Summary This entire report will explain about marketing plan of the new product from Sony Ericsson, named “Sony Ericsson...
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