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Erik Peterson Case Study

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Erik Peterson, General Manager to Green Mountain Cellular Telephone Company (GMCT) has faced general problems had to revise the turn on date from February to April 1 to begin service during his newly appointed with Chip Knight, the newly appointed director of pre-operating systems for the cellular communication services, Inc. GMCT’s parent company, however, in order for Erik to successfully meet his deadline, he will first have to address the problems with GMCT.

One problem Erik Peterson is faced was a lack of a written formal action plan to reach the goal of April 1 turn-on date to start business and begin servicing customers. There are several underlying causes for this issue. Erik joined GMCT 1 ½ years into existence. He joined and immediately began dealing with several existing issues including personnel and construction delays. He essentially immediately began “putting out fires.” Neglected to allocate the time to set formal objectives and milestones with his employees. Therefore, there was no formal action plan in place.

Another issue was that the organizational structure presented several issues for Erik Peterson. The organizational chart placed Jeff Hardy as Erik’s boss whose background is in budget and finance, Jeff did not support Erik’s plea for guidance in regards to issues with Curt Andrews, the Chief Engineer. He brought up the topic on multiple occasions but did not get any support. He also lacked clear guidance receiving only one suggestion in marketing strategy, a suggestion from which Erik had a different opinion. Meanwhile, Erik restructured the organization to address several issues that came to surface.

Peterson did not provide effective leadership in taking charge of the Hanover setup. As a leader, he did not clearly set the expectations to the employees of the organization. The fact that there was no action plan and strategies put into

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