STRATEGIC AUDIT PART II I. Current Strategic Posture: What are the company’s current mission, vision, objectives, strategies, and policies? 1. Mission: What business (es) is the company in? Why? 2. Objectives: What are the corporate, business, and functional objectives? 3. Strategies: What strategy or mix of strategies is the company following? 4. Do the current mission, objectives, strategies, and policies reflect the company’s national international operations, whether global or multidomestic?

II.

Internal Environment SW (Strength and Weaknesses) a. Corporate Structure 1. How is the company structured at present? i. ls the decision making authority centralized around one group or decentralized to many units? Is the company organized on the basis of functions, projects, geography, or some combination of these?

ii.

2. In what ways does this structure compare with those of similar company’s? b. Corporate Culture 1. What are the main values of the company? ls the culture consistent with the current objectives, strategies, policies, and programs? 2. What is the cultures position on important issues facing the company (that is, on productivity, quality of performance, adaptability to changing conditions, and internationalization) c. Corporate Resources 1. Marketing a. What are the company’s current marketing objectives, strategies, policies programs? b. How well is the company performing in terms of analysis of market position and marketing mix (that is, product, price, place, and promotion) in both domestic and international markets? What percentage of sales comes from foreign operations? Where are current products in the product life cycle?

c. How well does the company’s marketing performance compare with that of similar companies? 2. Finance a. How well is the company performing in terms of financial analysis? (Consider ratio analysis) How balanced, in