...Introduction Entertainment and Sports Programming Network (ESPN) is the world’s leading multinational, multimedia sports entertainment company (Hearst Corporation ESPN, 2009). In this paper, I am going to analyze and diagnose different areas within ESPN using the Weisborg Six-Box Model (Weisborg, 1974). The Six-Box Model includes purpose, structure, relationships, rewards, helpful mechanisms and leadership. This article presents a practice theory, Six-Box Model, for diagnosing organizations and how the six different category influence each other. According to the Six-Box Model different aspects of the corporation including the basic background of an organization (Weisborg, 1976). ESPN became the first sports network to televise complete sports coverage; 24 hours/7 days a week. This corporation is the leader in multimedia sports including television and radio with over fifty business assets, televising sixty-five sports in sixteen different languages in more than two-hundred countries (ESPN, 2012). Founded by Bill Rasmussen, ESPN launched their first televised and radio programs in America. Based out of Bristol, Connecticut, ESPN operates their network under ABC Inc. and Hearst Corporation. Currently, George Bodenhiemer, Executive Chairman, and John Skipper, Executives and Other Personal Personnel of EPSN, are the leaders at ESPN Inc. In this case, I want to take in depth perspective of ESPN. In this case study, I collected data through reading written records including speeches...
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...ESPN's Architecture At Scale - Operating At 100,000 Duh Nuh Nuhs Per Second MONDAY, NOVEMBER 4, 2013 AT 8:52AM ESPN went on air in 1978. In those 30+ years think of the wonders we’ve seen! When I think of ESPN I think of a worldwide brand that is the very definition of prime time. And it shows in their stats. ESPN.com peaks at 100,000 requests per second. Their peak event is, not surprisingly, the World Cup. But would you be surprised to learn ESPN is powered by only a few hundred servers and a couple of dozen engineers? I was. And would you be surprised to learn ESPN is undergoing a fundamental transition from an Enterprise architecture to one capable of handling web scale loads driven by increasing mobile usage, personalization, and a service orientation? Again, thinking ESPN was just about watching sports on TV, I was surprised. ESPN is becoming much more than that. ESPN is becoming a sports platform. How does ESPN handle all of this complexity, responsibility, change, and load? Unlike most every other profile on HighScalability. The fascinating story of ESPN’s architecture is told byManny Pelarinos, Senior Director, Engineering at ESPN in the InfoQ presentation Architecture at Scale at ESPN. Information from Max Protect: Scalability and Caching at ESPN.com has also been folded in. Starting in a pre-personal computer era ESPN developed an innovative cable and satellite TV sports empire. From an initial 30 minute program reviewing the day’s sports, they went on to make...
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...Conventional Or Alternative Medicine? “It is more important to know what sort of person has a disease than to know what sort of disease a person has”-said Hyppocrates, to claim that different people could have different illnesses. Also people have different choices about the treatment. When a person gets an illness he has 2 choices about treating: conventional and alternative. People who choose alternative medicine, rely on their past generations’ beliefs about healthy life. However people who choose conventional medicine rely on the power of modern treatment. Conventional one is the most beneficial because it is effective and reliable. There are some reasons why using conventional medicine is effective. First of all, it helps the patient to recover from illness quickly. For example, if a person has a flu he can recover by taking Coldrex for 2 or 3 days. But when a person uses nonconventional medicine, for example, drinks tea with lemon, he will recover only in a week, but not earlier. In addition, conventional treatment does not have any frequent side effects. For instance,” Lady Sally Baldwin had a breast cancer. She travelled to Tijuana, Mexico to seek an alternative treatment for her illness. She used “Gerson therapy”(a gruelling regime which consists of 13 glasses of carrot, apple and broccoli juice...
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...page report to the board of Disney recommending why your analysis suggests that ESPN should (or NOT) be sold from the Disney portfolio? Focus on establishing the evidence for (or lack of) economies of scope between Disney and ESPN.” “Write a two page report to the board of Disney recommending why your analysis suggests that ESPN should (or NOT) be sold from the Disney portfolio? Focus on establishing the evidence for (or lack of) economies of scope between Disney and ESPN.” Overview of ESPN ESPN is a multimedia sports entertainment company that is part of Media Network division of Disney. ESPN became a subsidiary of Disney when ABC’s parent company Capital Cities Communications was acquired at $19 billion 1995. ESPN provides a 24-hour service and its family of networks includes ESPN, ESPN2, ESPNEWS, Classic Sports, ESPN Radio and ESPN SportsZone. The company is also broadcasting in more than 20 languages and to more than 150 countries. Why did Disney Acquire ESPN? Figure 1 Figure 1 With an aim in building a strong family brand, Disney has been continuously engaging in intense diversification strategy to expand its products offering to cater to both children and adults. ESPN acquisition has created a strong competitive advantage to Disney as it targets a totally different target audience from other Disney channels- primarily young to middle aged men. With its popularity and large user base, ESPN has been contributing significantly to the growth of Disney through affiliates...
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...ddddddddddddddddddddddddddddddddffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffconstant pattern from their users request every second. ESPN has created ESPN deportes that gets users request from Spanish speaking individual. There is also a great Marketing strategy that targets the globe on every inch to promote sports. Sports been around forever. Even when growing up, sport will influence an individual’s life. In America, High school and college sports have taken up the spot light. Sports in school have cause programs such as art and band to have no more funding for these programs. For all these reasons, ESPN has a steady request from its users every second. ESPN could also have it peaks at special events such as the Super Bowl, World Cup, NBA Finals, Olympics, Title Fights, and much moreon to make deals with the NBA, USFL, NHL, and what would become the big fish of all sports in the US, the National Football League. Sport by sport deals were made to bring sports data in from all possible sources so ESPN could report scores, play...
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...Situational Analysis Who are customers? Concrete Jungle customers’ base is predominately male and female late teens through mid-twenties. Our customers on average spends about $1300 yearly on anything fashion related. They primarily live in small communities and shop locally. They are aware of trends, but are not all fashion innovators; most of our customers are not able to afford the newest trends and wail until prices drop, making our customer a fashion follower. We do also appeal to a few fashion innovators, special individuals who are able to create new innovative trends out of recycled clothing. Our customers appreciate designer brands but are not necessarily brand loyal. They are educated either in high school, college or college graduates. Our customers are in middle to upper middle income brackets and are living on a budget, and pay close attention to their spending habits. Are they users of social media? Based on survey results our customers are considered heavy users. They use many social outlets such as Tumblr, Instagram, Pinterest and Twitter. To keep up with trends and to voice their opinions, consumers must regularly follow brands and designers; to review consumer motivations and concerns and to maintain public interest, designers must regularly update their sites and responses. Who are all competitors? Our vendors can be considered our competitors since our product is handed down to us second hand. Vendors sell original products in large quantity. Our sellers...
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...“Creativity continues to be the essence of Disney, even as our businesses expand across borders and media platforms, it is the foundation for almost everything we do, the source of our strength and our success, and the fuel that will power us into the future” - Robert Iger, President and CEO - When we hear the word Disney, what is the first think that comes up in our minds? Most people think about Disney and relate it to magical, exciting and large attractions parks and hotels, and the famous Mickey Mouse. However, they missed to see how big and influential this organization really is. Walt Disney Company is one of the World largest communications organizations. Everyone knows Disney! It is everywhere in our lives, from TV, radio and movies, to parks, clothing, accessories and toys. Owning diverse media markets, Disney has build a tradition of culture and niche by efficiently managing its markets and products, allocating them among different cultures, age groups and preferences. In this report I will be analyzing some of the major managerial decisions within the Company, its influences over the market and the way it has established across the years in our culture. We are now about to discover all the financial numbers, facts, operational activities and responsibilities of the Walt Disney Company, the “Happiest Celebration in World.” Let the Magic of Disney to begin… A Little Bit of History Walter Elias Disney founded the Walt Disney Company...
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...high price of $35.41. Currently, The Walt Disney Company’s stock is quoted at $50.59 as of October 12, 2012. The current quote shows there has been a steady increase as of August 2, 2012 where Stock Watch (2012) reported Disney’s stock at $48.98 at the time of closing. “As of October 2, 2010, the approximate number of common shareholders of record was 998,373” (The Walt Disney Company, 2012). The amount of shareholders is a sign that shareholders believe in the family entertainment company increasing their overall profits. The Walt Disney Company has done a tremendous job in capitalizing from their acquisitions, beginning with their most recent, ESPN. The Walt Disney Company (2012) states that over 70 percent of sports fans who search for the most up-to-date information on stats, scores, commentary, etc. from their phones rely on ESPN. The 2011 fiscal report shows that the company had an increase of 21 percent of net income as well as, a seven percent increase in revenue (The Walt Disney Company, 2012). The increase in net income and revenue directly affected the diluted earnings per share by having...
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...Running Head: WALT DISNEY COMPANY Walt Disney Company Student University Case: Walt Disney Company Walt Disney Company follows a business strategic which focuses on each line of the business within its organization. It seems Disney has developed a unique strategy for each of its four SBUs and has continued to make the right strategic decisions under competitive markets. The Walt Disney Company is organized in a SBU format in order to serve a specific market more efficiently and therefore extracting maximum value from a group of related businesses. By doing this, Disney enables to create value across its business units and creates a strong competitive advantage by having a strong presence in the business industry. Strategic Business Units are self-contained divisions founded within an organization and it deals specific business matters. The Strategic Business Units act as a complement for each business unit therefore empowering growth for the entire company. Mission Statements and Vision Statements are created to clearly communicate the direction of the company. A Mission Statement represents the organization’s purpose and objectives and it is the starting point of the organization’s strategic planning and goal setting development. The mission statement emphasizes attention and ensures internal management and stakeholders of the company understand what the organization is all about. Having a mission statement helps the corporation to create a relationship...
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...The song gets stuck in your head and it’s nearly impossible to watch the video only once. I’ve probably seen it at least a dozen times. The takeaway here? Great animation + a catchy song = a massive social media frenzy. When ESPN launched in 1979, there was no way to know that it would become the worldwide leader in sports. Three decades later, the Bristol, Conn.-based company dominates all aspect of sports coverage because of one simple philosophy: serve sports fans anytime, anywhere. The anywhere part has evolved to go beyond physical location, as the sports giant has figured out how to publish across the myriad platforms its audience uses to consume sports information. Publishing across platforms isn’t as simple as taking content from one medium and placing it on another. Audiences use different devices and platforms in different ways. How you consume content on TV is different than how you consume content on a desktop or on a phone or on a tablet. ESPN understands this exceptionally well and has been on the cutting edge — with some fails along the way — of delivering content to its audience. ESPN, besides having a television network, has a magazine, a website, mobile apps, tablet apps. It is everywhere. In 2006, the company even launched an ESPN phone. That bombed, but the Leader learned some valuable lessons along the way. “I think everything we’ve built has been been built within that medium has been a standalone and not ported,” said Eric Johnson, evp of multimedia...
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...E-COMMERCE PRESENCE: WEB SITES, MOBILE SITES, AND APPS ESPN Goes to eXtreme Scale VIDEO CASE Systems TAGS SUMMARY ESPN; IBM; eXtreme Scale; distributed grid computing; grid. ESPN is the world’s largest cable television sports programming network. In addition, it is the Web’s most popular online source for sports results, content, and commentary. Servicing an online audience of more than 50 million unique visitors every month requires ESPN to adopt processing technologies that are extremely efficient, powerful, and flexible. L= 5:40. http://www.youtube.com/watch?v=NIqru81sjV4 URL CASE ESPN (Entertainment and Sports Programming Network) is a multimedia, global cable television network with headquarters in Bristol, Connecticut. Founded in 1979 with financing provided by The Getty Oil Company, ESPN grew along with the cable television industry to become a mainstay of American popular culture. After a series of investments by Hearst Publications, and ABC (the American Broadcasting Network), 80% of ESPN finally ended up in the hands of entertainment giant The Walt Disney Company, and 20% with the Hearst Corporation, a 100 year-old media company based largely on newspaper and magazine businesses. ESPN focuses on sports programming including live and pre-taped continued CHAPTER 4 CASE 1 ESPN GoES To EXTREME SCALE 2 event telecasts, sports talk shows, and other original programming. While originally a cable media company, ESPN has since expanded aggressively to the Internet as well...
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...ESPN OPERATIONAL AND STRATEGIC PLAN Arthur D. Grimes MGT 521 July 29, 2013 Thomas Vincent ESPN OPERATIONAL AND STRATEGIC PLAN The United States number one broadcasting network whose emphasis is sports is ESPN. ESPN is a multimedia, global sports entertainment company that operates eight television networks, a radio network, and a magazine and has an estimated 150 million subscribers in 200 countries according to ESPN Parent company Walt Disney May 2012 SWOT analysis ESPN and its ‘sister’ networks had a net profit of $4,807 million with overall revenues of 40,893 million. Based on the SWOT analysis ESPN strategic plan is to secure as many live sporting events to broadcast that will increase ratings compared to other sporting networks. ESPN has ventured into numerous markets outside of the traditional sports of baseball, basketball and football. ESPN showcases golf, volleyball, racing, lacrosse and the amazing x-games. The strategy for collegiate football for ESPN is to show major football subdivision, the highest level of NCAA or simply known as division 1A, along with the smaller division football championship subdivision games that could bring ratings to a peak. Duer Sharp, commissioner of the Southwestern Athletic Conference, spoke about the 2013 football television schedule primarily based on ESPN’s college sports network ESPNU. "Not only will SWAC fans be able to see the games nationally, and in high-definition, but they will enjoy the analysis from the networks...
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...Bradley Sanchez Professor Asim Ali American Studies 260 Section: 0103 30 September 2015 Paper #1: ESPN On September 7, 1979 the sports industry changed television and became a part of American cultural. It was on this day that a sports broadcasting company called ESPN aired their first episode on live television in all of America. ESPN is an American based cable and satellite television channel that focuses on sports related information. The show included live and pre-taped shows of sports highlights and talk shows. The name ESPN came from an acronym standing for Entertainment and Sports Programming Network. Even though In order to watch ESPN you have to have some sort of cable or satellite, it changed the way we the people view sports because it provides instant sports information at any time and it allows you to watch sporting events on your television, instead of actually being at the game. It was in 1978 when a man named Bill Rasmussen was facing unemployment, until he had a great idea about broadcasting sports through television (ESPN Founder) Eventually Bill founded ESPN and provide America with its first 24-hour sports network in 1979. Surprisingly, it only took Bill 14 months to turn the impossible idea into a reality with plenty of people not believing in bill, thinking that he would fail. But only if they knew that Bill had just changed the way we watch for television forever. The idea came to Bill while he was in a Connecticut traffic jam with his son Scott...
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...ESPN X Games: Commercialized Extreme Sports for the Masses SMGT 798 Allison Renard A Paper Presented to the faculty of Lasell College in Partial Fulfillment of the requirement of the Degree Master of Science in Management. ABSTRACT For years, extreme sports had little to nothing in common with each other except for high risk, and an appeal to women and men from the ages of 12 to 34. Entertainment Sports Programming Network (ESPN), realizing this age group was a prime viewing audience, brought together several extreme sports and created yet another commercialized sporting spectacle. Since 1995, this television network has produced the Summer X Games. After these summer productions proved to be successful television and live spectator events, ESPN expanded into the winter extreme sports. The Winter X Games have been produced since 1997. This paper, which commences with the rise of extreme sports, is an historical and sociological analysis of the creation and growth of the ESPN X Games. While these commercialized adventure and extreme sporting events have had some obvious growing pains, both the Summer and Winter X Games have grown into events, which annually attract thousands of spectators and viewers while offering fame and a few dollars to their participants. INTRODUCTION One need only take a quick glance at the daily news to discover that society in general is still in a state of constant change (Leonard, 1993). In the United States, this is especially true...
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...------------------------------------------------- Josie McCollege 8888 Rolling Hills Road, Albany, GA 31701 (865)-555-5555, mccollege_josie_professional@gmail.com October 28, 2015 Mr. John M. Rich Director, Human Resources ESPN 3820 Sport Road Connecticut, MA 12052 Dear Mr. Rich: Your advertisement for a production assistant, appearing on October 18th in the employment section of your company website, immediately caught my attention because my education and training closely parallel your needs. According to your advertisement, the job includes “assisting in the coordination of a wide range of events, programs, production, and graphics.” Recently, I interned in the ESPN 3 Macon office near the Mercer University campus. The ESPN internship introduced me to similar tasks. I worked with the most prominent producers and directors in television and film industry during this internship. Specifically, I worked under the supervision of producers, in preparation for the football marketing campaigns and promotional videos for the upcoming Superbowl. Furthermore, the internship improved my interviewing, editing, and create development. Intensive course work in the sport business program at Mercer, as well as proficiency in computer spreadsheets, databases, and video editing programs, have given me the kind of training that ESPN demands in production. Moreover, my leadership experiences in campus organizations have helped me develop the kind of interpersonal and technical skills necessary for an effective production...
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