...STARBUCKS Starbucks is an international coffeehouse chain based in Seattle, Washington. The first Starbucks was opened in Seattle, in 1971 by three partners Jerry Baldwin, Zev Siegl, and Gordon Bowker. Starbucks grew its brand into a household name not through advertising, but by word-of-mouth. The company was bought by Howard Schltz who set up a mission statement laying out the guiding principles that employees could be proud of. Starbucks ‘ success is based on customers having a very positive experience in the stores. This means having store employees who are welcoming, knowledgeable about the company’s products, who pay attention to detail, who communicate the company’s passion for coffee, and who have the skills and personality to deliver pleasing customer service. This is the guideline of Schultz, «People first». The theme was "just say yes" to customer requests. Customers do not come to Starbucks just for coffee, but for the relaxed atmosphere, the sense of community, and the sense of humanity in the stores. Starbucks should be seen as the third place between home and work, where customers are treated in a way that they feel unique and special. Nobody tells you to leave or gives you a dirty look if you’ve been there over a half hour, unlike a certain donut haven I know. It’s a great place to go to talk with that special someone, catch up with an old friend, or escape after a stressful day at work. Starbucks looks upon each store as a contributor to building...
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...the world that is diverse culturally. So, how does Starbucks utilize its cultural intelligence to increase the awareness of diversity in the workplace? Is workplace diversity important to employees at Starbucks? Starbucks’ believe that to operate successfully in a global marketplace, embracing diversity in every aspect of their business is absolutely essential (www.starbucks.com). Diversity is something that brings everyone together, race, gender, religion, cultural background, experience etc… Diverse workplaces do the same as well, learning from one another and being able to work in an environment with different ethnicities. Diversity brings opportunities within the organization and the learning capability increase from the many cultures. By Starbucks being a global corporation, the company has to maintain their diversity not just for the workplace but also for the community. In this paper I will describe and explain the foundation of Starbucks Company, and how diversity is implemented in the workplace. I will also discuss how diversity is implemented in my work organization and my opinion of the importance of diversity in a workplace. With supportive documentation that will explain the how effective diversity is in the workplace and how it Starbucks is known for their workplace diversity. Introduction Starbucks was founded in 1971, in Seattle historic Pike Market, just selling coffee beans, the founders of Starbucks were Jerry Baldwin, Gordon Bowker and Zev Siegl (www...
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...8. Has Howard Schultz done a good job since his return as Starbucks’ CEO? Why or why not? What evidence can you cite in support of your position? Howard Schultz has done a good job since his return as Starbucks’ CEO Howard Schultz has done a good job since his return as Starbucks’ CEO by creating strategic initiatives in order to return Starbucks to where he thinks the company should be. His vision includes becoming the authority on coffee, engaging and inspiring Starbucks’ partners, igniting the emotional attachment with customers, expanding global presence and making each store the neighborhood’s heart, being a leader in ethical sourcing and environmental impact, creating innovative growth platforms, and delivering a sustainable economic model. Every one of these visions is addressed in some way in his agenda, which shows he has a clear idea of where the company should go and how to get it there. In 2008-2009 the company experiences five quarters of deteriorating sales, but from 2009-2010 had five quarters of improving sales, which shows that Schultz’ transformation agenda has been working. Since Howard Schultz returned as Starbucks’ CEO, he has transformed agenda for Starbucks base on several key elements. First, he planned on slowing new store openings to 73 internationally. Second, 900 underperformed company-owned stores were closed in the United States. The goal of this action was to raise sales and traffic at nearby sales. Around 75% of these stores that were considered...
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...started a new era. Part of this exciting new era was Starbucks because the first Starbucks was built in Seattle on March 30, 1971, and grew into a nationwide cooperation. Boeing opened their doors on July 16, 1916 just in time to join in on the Stock Market trend. My father works for Boeing, and over the last year they have raised stock prices from what it used to be. I would choose Boeing over Starbucks stocks because over the last year Boeing had the highest raise in prices, so you would make more money. Also Boeing has been the most consistent with having the same prices and not dropping from high to low so drastically....
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...ukessays.com http://www.ukessays.com/essays/marketing/case-study-starbucks-going-global-fast-marketing-essay.php Case Study Starbucks Going Global Fast Marketing Essay Star Starbucks has always been recognized as a leader in the coffee business. If back in 1971, customers have to travel far to the prime market, Mike Place (Pike Place Market) USA This is a U.S. store Starbucks. Coffee shop our home. Decade or 70 years starting 2514.Star Coffee Shop, the first Starbucks was born. It is named from the character shop in Moby Dick novel, a classic of 19th-century America, which is about the whale. The novel written by Herman Melvilles Star Starbucks believes that The names that come this far as a shop overseas that are appropriate. It is like sourcing the best coffee in the world that people in Seattle million to taste Decade starting at 80 or Year 2524.Mr. Howard Schulte joined Starbucks Star In the year 2525, or C. Since 1982 during which he traveled to Italy to negotiate business. He is impressed with the espresso shop with a reputation for his visit to Milan to visit. Both in style and popularity of the shop. The shop was the inspiration for him to build a store like this in Seattle million. And it is possible that he anticipated. After attempts to test recipes and coffee, Latte and Espresso only a few million urban Seattle became a city of coffee quickly. Decade beginning in 1990 or early 2534.Star Starbucks began expanding from urban Seattle million. Throughout the United...
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...PAGE UNIV 111: UNIT 2 ESSAY – CONSUMPTION AS ETHICAL BEHAVIOR APRIL 28, 2015 PARKJH37 LEAVE A COMMENT The second writing is about the Consumption as Ethical Behavior. In this analytic 1350-word essay, the viewpoints of two thinkers are compared and reflected regarding to the ethical appeals that the company makes. For this essay, I chose Starbucks Company as the ethical company and I have introduced two writers from our readings in class. I honestly had hard time starting the introduction of this essay, because it was a new way of writing that I have never experience before. However, through many drafting and the help of my Focused Inquiry Professor, I was able to write this essay. UNIV 111 Unit 2 Essay Consumption as Ethical Behavior UNIV 111 Ju Hee Park 02 – 18 – 15 Everyone loves to have a cup of Starbucks Coffee for a relaxing break, for meeting a friend and talk to, for grab and go, and etc during our daily complex schedule. And Starbucks Company has made all these possible by providing a great place to socialize with other people while they are enjoying their products. But not only, Starbucks good at providing a social zone, and their luxurious qualities, the Starbucks Coffee Company also supports some ethical values. The Starbucks Coffee Company promotes their ethical values by claiming that they are constructing greener stores, recycling and reducing waste, conserving water and energy, preventing climate change, and etc. Starbucks has been building their...
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...A company must get to know about the targeted market environment before it decided to operate internationally. There are the macro-environment that affects Starbucks marketing decision, economic factors, socio-cultural factors, demographic factors, political factors, natural factors and also technology factors. Economics Factor Being a producer of first-rate and specialty coffees, Starbucks requires a market that able to withstand the demand for the coffee. Starbucks marketing decisions for an economy with high disposable income that leads to high quality of life country like US. It is an example of a developed country that has the high purchasing power and spending patterns which most of the citizen in US are willing to spend more in return for a quality product such as Starbucks coffee. It shown that economic factors affect the business function and largely alarm consumer purchasing power. This requires an important market research about economic and financial stability of a city before they move it in. http://www.ukessays.com/essays/marketing/internal-and-external-factors-affecting-starbucks-marketing-essay.php There are two economics factors that help a company to determine if the country would be a good market, which are the country’s industrial structure and income distribution. Country’s industrial structure is referring to industrial economy, raw material exporting economy or subsistence economy of a country. These show the employment, product and service needs and...
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...OD Implemented in Starbucks 1 ORGANIZATION DEVELOPMENT IMPLEMENTED IN STARBUCKS INDIRAN MBS141104 LEE YEW HOONG MBS141102 CHONG KUEN SOON MBS1133 CHIA WI PEAW MBS141106 MOHD FAIZAL MBS141114 SEM I 2015/2016 UBSE1123 – Session 01 International Business School, UTM Lecturer Name: Dr Harcharanjit Singh Submission Date: 05th Dec 2015 OD Implemented in Starbucks 2 Table of Contents 1.0 Introduction ............................................................................................................................... 3 1.1 Problem Statement ............................................................................................................... 3 1.2 Challenges ............................................................................................................................ 4 1.3 Opportunities ........................................................................................................................ 5 2.0 Industry Background ................................................................................................................. 5 2.1 Relevant to Issue .................................................................................................................. 6 3.0 Organization Background ......................................................................................................... 7 3.1 Historical Background .............................................................................
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...ANALYSIS OF STARBUCKS CASE Laurent Werro, Nikola Volchkov, Yuki Toyoshima, Jérôme Jayet Starbucks is a company that was founded in 1971 in Seattle by Gerald Baldwin, Gordon Bowker and Ziev Siegl. It is a specialized coffee roaster and distributor. The Company now operates in four areas: Americas which includes the US, Canada, and Latin America; Europe, Middle East, and Africa (EMEA); China/Asia Pacific (CAP). (1) GROWTH AND SUCCESS FACTORS Starbucks pays attention to product quality and shop atmosphere. They brought back the trend of coffee drinking and they also created a social trend. People come to Starbucks for different reasons but most important for high quality coffee. The comfortable atmosphere while drinking a high quality coffee created a gathered spot for customers where they enjoyed meeting a friend, read a book or work. All these factors created a unique "Starbucks experience". By doing so they earned the customers loyalty, some of them were visiting bars up to 18 times a month (2). They also created a partnership with the coffee growers and worked directly with them to ensure the highest quality of their products. Starbucks international rapid expansion is due to joint ventures with local partners and licensing agreements. Starbucks decided to set some criteria to their partners in order to keep the Starbucks experience across the globe. “Starbucks brand is built on passion and you can easily feel the passion of our partners in any of our international stores”...
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...My Starbucks Idea Brews Customer Feedback at Starbucks Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington, United States. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan. The company culture focuses on customers and what they have to say. And here Starbucks faced the challenge: how to shape conversations with customers, partners and employees from all over the world, and capture the best ideas. The company decided to take its customer oriented culture online - build an online community that would allow it to engage with customers in a dynamic way. To implement this decision Starbucks required community management tools to track and implement the best ideas. Starbucks decided to implement Salesforce CRM Ideas application to harness the energy of online communities to drive brand perceptions and gain key customer insights. Salesforce CRM Ideas provides connect with employees, customers, and partners in a constructive dialogue. Salesforce CRM Ideas actively engages users by letting them vote on the top ideas. It bubbles the best ideas to the top, so it’s easy to put them into action that drives innovation. Salesforce CRM Ideas provides an easy transition to project management to help the company act on the top ideas from the community. Salesforce CRM Ideas also provides a unique...
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...A brief discussion about 6 organizational characteristics differences: Outcome Orientation: • Etisalat's outcome orientation is low. This is basically because Etisalat does not look for the outcome only (profit), but also for the customers' expectations that will pamper their expectations. And also because Etisalat is newly started in Egypt, therefore it has to exceed customers' expectations and to beat the strong competitors in the same region (Vodafone and Mobinil),which are competing themselves by more offers, discounts and new services to delight their customers.Etisalat also needs more attention from the people in the region to attract people to it, so it makes a lot of advertising and also attractive advertising; to attract customers to Etisalat from all around the areas where its services are able to reach. 3. People Orientation: • People orientation in Etisalat is high. People working in Etisalat, work under one condition which is to achieve the organizational goal (satisfy the customer needs with lowest cost and price possible). Also there are many other factors affecting the people working in Etisalat Company, such as a suitable working environment, which has a big role in making the employees work efficiently and friendly with each other. Also salaries earned by the ope operating staff is a factor of great importance that greatly affects people orientation in the company, because salaries are not suitable, chances of employee's efficiency to decrease is likely...
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...Starbucks competes in the Service Sector, Specialty Eateries Industry and is the dominant player in the Gourmet Coffee segment. Starbucks has committed itself to a philosophy of Corporate Social Responsibility. This philosophy has led the company to develop ethical and environmental guidelines for the sourcing of its coffee beans. Starbucks is committed to enhancing and providing an excellent work environment for its employees and partners are treated with respect and dignity. Starbucks, founded in 1985, by Howard Shultz has achieved an impressive rate of growth in earning per share of 20% per year for the past decade. The company has witnessed steady revenue growth in this time period, in spite of overall economic downturns. In addition, an impressive growth rate in store openings and success in maintaining the profitability of current operations. Starbucks has demonstrated its ability to grow steadily and responsibly. Although short term margins have tightened as a result of this aggressive expansion, its long term growth projections show promising growth in retail locations, steady sales growth at existing locations, and a continuously expanding product line that differentiate it from the competition and keep its customers coming back. Starbucks’ ability to combat the risks and external threats that it faces from world economic factors, competitive forces come from its solid brand image, and its dedication to continual product innovation and the quality services...
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...n: Business and Management Starbucks Analysis With a mission to: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” 1, Starbucks is the world’s largest specialty coffee retailer. The company has more than 17,000 coffee shops in 50 countries 1, and offers a diverse product mix of premium coffee, handcrafted beverages, merchandise and fresh food. To achieve its market leader position, Starbucks has instituted the following strategies: Operations In 2012, Starbucks invested $25 million in mobile payments company Square and granted the company the exclusive rights to process credit and debit transactions at its retail locations. 2 This investment allowed Starbucks to reduce the fees charged for mobile network transactions.2 Starbucks has been expanding into other product areas through its acquisition of Evolution fresh juices, Refreshers energy drinks and the La Boulange bakery brand. 4 Of the more than 17,000 locations, Starbucks operates over 9,000 in approximately 10 countries, while licensing and franchising the balance worldwide.2 Most corporate owned stores are located in the United States. 2 Starbucks recently established regional presidents for the Americas, Asia, Europe, the Middle East, and Africa, effectively transitioning the company from a functional to a regional structure.3 With each regional president empowered to act as CEO of their respective region 3, the structure allows for the management of heterogeneous markets...
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...Zoom In Zoom Out Page 1 of 2 Business Management Essay COMPANY: Starbucks Subject; “Discuss the impact macro factors may place upon your chosen organisation in the future (1-5 years) and how the organisation may positively manage this”. When speak from macro and micro perspective we must bear in mind that these are two different phenomenon’s. Micro factors can be described as factors that people and businesses keep in mind when making decisions concerning the allocation of resources, whereas macro factors can be described as the factors that are kept in mind when making decisions regarding not only specific companies but industries as a whole and economies, more over micro environmental factors are the one’s over which the business has control for example price, product and promotion whereas macro environmental factors are the one’s over which the business has no control as such as social, cultural, technological and political factors. Businesses operate in markets keeping in mind changing situations not only of their market conditions but also the trends of the economies that they operate in, so that they can adjust and survive in accordance with new situations because adaptation is a must for a business to survive and prosper otherwise a business might be forced to cease operations and shut down. Starbucks is one of top five(Caribou coffee, Tully’s ,Coffee bean and tea leaf, Peet’s Coffee) businesses in a $11 billion industry. The coffee house industry grew from merely...
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...STARBUCKS STARBUCKS, One of the most well known and leading coffee supplier around the world. Starbucks began its business in 1971. Before that they are a roaster and retail seller of whole bean and ground coffee, tea. They have only one store at that moment which is located in Seattle's pike place market. At present starbucks serves millions of customers walking into their stores every day. The stores are presently in 17,000 locations in 50 countries (STARBUCKS 2013). Starbucks has revolutionised after HOWARD SCHULTZ became the director of retail operations. (Strategic development of starbucks) MISSION STATEMENT: "TO INSPIRE AND NURTURE THE HUMAN SPIRIT- ONE PERSON, ONE CUP AND ONE NEIGHBOUR AT A TIME". (Our starbucks mission statement 2013) STARBUCKS mission statement clearly depicts that they are not only giving importance of coffee, also to bestow the customer with rich experience. To enact these principles, Starbucks does everything in order to accomplish their aims and objectives. Starbucks treats their employees in prominent manner and respects them in each and every aspect. Starbucks always believes that they serve the customer with the best coffee possible. Starbucks does everything in a perfect and particular genre like buying coffee beans. They buy coffee beans by travelling personally to coffee farms in Latin America, Africa and Asia. After careful consideration and selecting the beans, the beans are then transported...
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