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Essay of Google Organizational Structure

In:

Submitted By littlered1994
Words 10448
Pages 42
Analysis write-up at: http://thebusinessferret.com/?p=1081

GOOGLE INC. (GOOG)
#1 REAL REVENUE GROWTH
NOMINAL REVENUE GROWTH
35.00%

#2 SUSTAINABLE REVENUE GROWTH

PRICE ADJUSTED REVENUE GROWTH

29.7%

28.3%

NOMINAL REV GROWTH
35.00%

PRICE ADJ REV

#3 PRICING POLICY

SUSTAINABLE GROWTH

GP MARGIN CHANGE

GP MU INDEX EFFECT

GP MARK-UP INDEX
3.00%

3.40

30.00%

3.30

25.00%

3.20

20.00%

20.00%

3.10

15.00%

15.00%

30.00%

2.50%

2.56%

23.8%

25.00%

12.9%

13.4%

12.3%

2.37%
2.00%

1.82%

1.63%

1.50%
3.00

9.2%

10.00%

2.90

5.00%

5.00%

2.80

0.00%

0.00%

1.19% 0.85% 1.00%

2.70

10.00%

6.7%

2008

2009

2010

2008

2011

#4 OPERATING EXPENSE CONTROL

NOI$

GP$

NOI%

GP%

2009

70.00%

$25,000,000

60.00%

NET OPER INC

$20,000,000

40.00%

$15,000,000
$10,000,000

20.00%

2007

2008

2009

2010

2011

$4,000,000
$2,000,000

($2,000,000)

$0

($312,000)

($2,000,000)

2008

2009

2010

2008

2011

#8 RETURN on ASSETS (ROA)

REQUIRED WORKING CAPITAL CASH

RETURN on ASSETS
100.00%

ADJUSTED ROA

90.00%

$40,000,000

ADJUSTED CFBF DEBT FREE

$4,000,000

#7 EXCESS CASH
ACTUAL CASH
$50,000,000

CFBF DEBT FREE

$6,000,000

$6,875,000

$6,000,000

$0

$0

2011

$8,000,000

$8,000,000

$2,000,000

0.00%

0.00%

2010

$10,000,000

$8,890,000

$5,000,000

10.00%

2009

0.50%

0.18%

#6 DEBT FREE CASH FLOW

$3,582,000

30.00%

2008

CFBF ACTUAL
$12,000,000

EBITDA

$12,000,000

$10,000,000

50.00%

2007

2011

#5 EBITDA to ACTUAL CASH FLOW

CORE OPER EXP%
CFBF ACTUAL
$30,000,000 $14,000,000

80.00%

2010

0.27%

87.6%
68.0%

75.0%

70.00%

$20,000,000

60.00%

2010

2011

#9 WORKING

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