Senior Health Plus Case Study 25
Selena D. Fleming
University of Maryland
HCAD670- Dr. Capstone

Senior Health Plus Case Study
History
Senior Health Plus is a Medicare HMO Services Organization which has been in existence for 20 years in Newport Beach, Santa Ana, California. It is known as a grassroots organization which focuses on maintaining the independence of senior citizens.
The CEO had a history of facilitating creative approaches to overcome medical and social challenges. It had become quite impressive as well as a progressive healthcare system for the elderly to partake in. Jamie Richards become the new VP of Human Resource for Senior Health Plus after leaving a previously challenging job working with HMO patients. She had been hired at a highly anticipated time when the organization was rapidly quickly and the moral of the employees was at a high. Internal Strengths & Weakness Strengths
Good financial management. Due to the growth of membership over the years, the Senior Health Plus has had a good financial position. They were up to seven offices in their base location of southern California. They expanded graphically to meet the needs of their current customers and to encourage new prospective customers. Knowledgeable Staff. While the Senior Health Plus staff is knowledgeable; she would have to keep the workforce progressing with positive moral. The values of the corporation were passion, integrity, respect, and responsibility. Largest Employer. Senior Health Plus provides great customer service and a great reputation of satisfied clients. There is a respect that abounds from the employees to each other and to the customers serviced.
High Turnover. Senior Health Plus prides itself in loyal employees and a low turnover rate. She would have to live up to those expectations within the company as this is