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Group Assignment

Unit: Introduction to E-Commerce

Unit Code: IECO 106

Release date: 11/05/2014 Submission date: Week 12 Monday (16/6/2014) 02:30 PM AEST

Assessment item 3: Group Project (4/5 students in a group)
Objective(s): This addresses Unit Learning Objectives 7
Weighting: 20%
Due: Week 12 Monday (16/6/2014) 02:30 PM AEST

Task:

The students need to conduct research on 4/5 real companies that implemented electronic commerce to answer few specific questions.

Submission: Electronic submission through trunitin website.
The assignment report, are due by 16 June 2014 02.30 PM AEST

A penalty of 10% of the overall marks per day will apply for late submissions.

Student caught plagiarising will be awarded zero marks for the assessed tasks.

Assignment Details

Identify at least 4 different companies from at least 2 different industries that implemented and integrated E-commerce to add value to their operations and strategies. Briefly describe the enterprises, in terms of its operations, products/services, markets, competitors etc and its e-commerce strategies, initiatives and implementations. Please visit web sites, annual reports, media etc. of these companies to find the relevant information related in this matter. Your also need to refer to press releases, case studies ,white papers published in popular press and online databases.
Then, discuss the likely advantages they capitalised and issues they experienced from their e-commerce initiatives and strategies.

Assignment Requirements

You are required to submit a well referenced report style word document for your response. (in 2000-2500 words) maintaining academic writing norms.

Format and Submission 1. The report should be submitted electronically through ‘ Turnitin”, plagiarism