Sultanate of Oman
Ministry of Manpower
AL Buraimi Vocational Training Centre

Business:

Perfumes shop

"Modern sustainability"

Submitted to: MRP.Senthil Khumar, M.B.A
Instructor, sales and marketing
Submitted by: Aisha Suliman AL-Gaithi Roqaya Salim Al-Alawi
Submitted on: Feb.2016

Introduction
Perfume is a mixture of fragrant essential oil and aroma compounds, fixatives, and solvents used to give the human body, objects, and living spaces a pleasant small. Perfume is associated in many cultures with the sensual and romantic side of life.

1-What is your business type?
Perfumes shop
2-When started the business?
I began the business in 2011, and almost tried several projects, but a nearly two years I settled on the fat and wood Oud and perfumes with different types try to add as well as activity such as clothes, shoes and others door diversification and win customers, but with Omanisation law and calculate expenses and salary Omani employee with the number of working hours and the system of leave and decided to change the plan links and delete activity clothing and perfume only run activity and the piece has already been almost seven months ago and praise be to Allah.
3-Why you establish this business?
I chose this project to my sense that I could invent and creative in this area with enjoy.
4-Are there any competitors for your business in same location?
I don’t find any competitor in same draft area. But however, including the local far from the market, there are few in the visitors, but with the quality and the right price and good dealing with the customers and innovation types of incense and perfume new we were able to win the confidence the grace of Allah and for this I chose this project to my sense that I could invent and creative in this area with enjoy.
5-What are the problems faced when you start the business?
Only the biggest obstacles were in big capital for material for my ability in special project such as this which more than 10,000 RO needs because of the price of high-fat and wood Oud addition to need great diversification so you can be close to the different test of the clients, but by the grace of God we were able to overcome the obstacles these are praise be to Allah.
6-What promotional tool used your business?
I used a simple and effective ways at the same time, such as social networking programs that have a significant role in the marketing of our time such as Facebook program, Instagram, Watsapp, Twitter and others.
Also I used the direct program with acquaintances and friends and the general public as well as some publications and business cards.
7-You collecting feedback regularly?
Yes, greeted with open heart and praise be to Allah individual positive reaction heartened increases my resolve and deal with each person according to his behavior and style if the response was negative customers reaction we are trying to prevent a mistake or bother him and to leave the positive impression about how we treat him.
8-What are your goal/ objectives of your business?
The first goal I have, may God bless and avoid what are a mistake and the sacred, then I aspire to become my own perfume company and be global reputation and quality and their prices are affordable for everyone, God willing.
9-Who is your targeting customer?
I don’t target a certain segment I like that out of my products to all types or all segments of society, each according to his ability.
10-What are the products you're selling?
Oud wood, Oud and perfumes and incense and all its derivatives.
11- If sometime loss your business how to manage?
The trader should take into account the loss and that is the gift of preparedness as preparing the capital reserve is sufficient to say the least for 6 months and the search for the cause of the loss of it certainly loss comes because of the merchant himself, in most cases, whether administrative or marketing or other cases.
12-How many hours do you work a day on average?
Since I love this woke up working hours to 8 hours or more limits.
13-What motivates you?
Dreams and my good impression by the public.
14-What is your greatest fear, and how do manage fear?
Thank God there are no fear as I work honestly ask the satisfaction of God and customers satisfaction
Secretariat is the basis of trade and honesty and God bless them and facilitates all odds.
15-What are you ideals?
Merchant "AL-Asami" the secretary, in general which started from scratch to success.
16-What is the best way to achieve?
Patience, perseverance and flexibility in how to deal with variables.
17-How did you decide on the location for your business?
I had a percentage optional depending on project requirements such as, shop space, sale location, population density, movement and lack of competitors.
18-How can you prevent mistakes or do damage control?
Through study and good vision and help avoid the dangers develop an action plan an alternative plan adopted at the time of the notification.
19-What sacrifices have you had to make to be a successful entrepreneur?
The sacrifices are many and varied, such as:
You from your family and friends and lack of time to rest as well as the sacrifices of the material and intellectual, but "from on high demand sleepless nights", and praise be to Allah.
20-A simple description of the project site:
Our arrivals from Muscat
Continue to walk from Sohar bridge to Slan roundabout after crossing the rotor continued to walk the same path until you see on your right Al Maha Oil station continued in the same path, and then on the right you see directly Shell oil station from then enter the right of the (forum) then continue straight until you reach the crossroads mandatory ways (right or left) turn right immediately after about 500.Shop on your right within the range goods "Modern sustainability".

Perfume Types
Perfumes are the first use of natural raw materials. These sources of raw materials are very broad: * Flowery * Mixed flowery * Plant * Fragrance * Fruits * Oriental * Forest