...Blue Ocean Strategy MKT 421 Name Date Instructor Blue Ocean Strategy Description and Significance According to Cham Kim and Renee Mauborgne (2004), the Blue Ocean strategy involves the description of how the organization should try and proceed to find some way to work in the marketplace that is not bloodied by the competition and also that is free of competitors. The strategy is against working in conditions such as Red Ocean, where businesses are ferociously fighting each other for some share of the marketplace. In essence, businesses are most often looking for ways that can better contend with their competitors, and that is the Blue Ocean strategy. According to the book Blue Ocean Strategy, the leading companies succeed not by battling with competitors, but by systematically developing “Blue Oceans” of uncontested market space ripe for the growth. Such a strategy of Blue Oceans the simultaneous pursuit of differentiation and also low cost, including the theory behind it not to outperform the competition in the on-hand industry, but to develop new market space or rather the “Blue Ocean”, in which case it makes the competition irrelevant. (Brooks, 2013) As such, the Blue Ocean strategy illustrates the opportunities of vast and untapped market spaces (Kim & Mauborgne, 2004) The Blue Ocean strategy is quite important. This is because it allows some business to sell its products with no or little competition from other firms. It is...
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...|BUSINESS PLAN | |ESSENCES | |Vegetable Juice | |BBA 6 | [pic] Sehrish Inayat (090016) Sarah Masood (090014) Fatima-Tu-Zahara (090028) Tahir Ayub (090006) EXECUTIVE SUMMARY Juices consumption is high because of increased awareness of health consciousness among people. The competitive analysis identified that competition within the industry is high as the industry has some humongous names in it i.e. nestle, shezan, fresher etc. The application of Porter’s five forces to the Pakistani juice industry provides us a view of the potential attractiveness in terms of profitability of the industry. By doing PEST analysis we have learnt that although the political situation of the country is not satisfactory but the GDP and per capita income has increased and raised demand of FMCG’s. The awareness about health consciousness has increased a lot and people are accepting vegetable juices as a regular and healthy drink. SWOT analysis reflected that the industry is full of opportunities. In the end, the strategies for launching vegetable juices are quite similar which were used while launching fresher. The vegetable juices will initially be launched only in flavors that are commonly accepted by the public i.e. Celery, Spinach, Kale, Collard, Greens, Lettuce, Carrots, pumpkin, Cucumber and Mixed vegetable etc...
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...Creative Strategy We will be using the CAN criteria to create the sample advertisement in the magazine insert. The magazine insert will stay connected to the target audience, be appropriate for all individuals and create a novelty effect for Herbal Essence. The advertisement will connect to the target audience by hiring the top model…. to endorse the product. It is a partial abstract of her face where she will look towards her luscious hair where the face reveals only her eyes and lips to create an abstract effect by focusing mainly on her luscious hair. The model’s expression would reflect that she is astonished that she has gotten such a luscious hair. Her wide eyes and a little open lip would signify that she is awed with the product effectiveness. This full page advertisement will highlight her luscious hair which is the need for many young women. This advertisement with the sachet attached will be placed in the centre page of the ‘Her World ‘magazine, the reason as to why it is being placed in the centre is that it would attract even browsers of the magazine as the centre page will stop when flipped in a rush. This would catch the attention of people who do not even purchase the ‘Her World’ magazine but also the browsers who are keen to know what are the contents inside the magazine. The key shape sample of Herbal essences ‘’Hello Hydration’’ shampoo will be glued to the centre of her long luscious hair as a symbolic message to consumers. The need for a key shape of...
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...the Internal Environment 2.6 Roles of SWOT Analysis in Strategic Analysis 3.0 Strategy Formulation, Evaluation and Choice 3.1 Strategy Formulation stage and Contribution to Three-stage Strategic Management Process 3.2 Key Differences between Business Strategy and Corporate Strategy 3.3 Implications of Differences for Strategy Formulation 3.4 Key Differences between the Market Positioning and Resource-Based Strategy 3.5 Strengths and Weaknesses of Porter’s Generic Strategies 3.6 Resource-Based Approach Implications for Business strategy 3.7 Industry Lifecycle and Market Turbulence Implications for Business Strategy 3.8 Corporate Level Strategy Decisions 3.9 Relevant Growth Strategies to Qatar Airways 3.10 Advantages and Disadvantages of Related and Unrelated Diversification 3.11 Important Strategies to Qatar Airways 3.12 Portfolio Analysis 3.13 Aspects of International Strategy that are Relevant to Qatar Airways 3.14 International Strategies that are Appropriate 3.15 Market Penetration Strategies that are Appropriate 3.16 Evaluation Technique of Best Strategy to Adopt 4.0 Strategy Implementation 4.1 Resourcing of Strategy 4.2 Suitability of Current Organizational Culture 4.3 Suitability of Current Organizational Structure 4.4 Organizational Processes 4.5 Requirement of Strategic Control Systems to Implement new Strategy 4.11 Importance of Stakeholders 5.0 Conclusion 6.0 References ...
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...Blue Ocean Strategy MKT 421 Blue Ocean Strategy Description of Blue Ocean Strategy and its Significance According to Cham Kim and Renee Mauborgne (2004), the Blue Ocean strategy involves the description of how the organization should try and proceed to find some way to work in the marketplace that is not bloodied by the competition and also that is free of competitors. The strategy is against working in conditions such as Red Ocean, where businesses are fighting each other for some share of the marketplace. In essence, businesses are most often looking for ways that can better contend with their competitors, and that is the Blue Ocean strategy. According to the book, Blue Ocean Strategy, the leading companies succeed not by battling with competitors, but by systematically developing “Blue Oceans” of uncontested market space ripe for the growth. Such a strategy of Blue Oceans entails the simultaneous pursuit of differentiation and also low cost, including the theory behind it not to outperform the competition in the on-hand industry, but to develop new market space or rather the “Blue Ocean”, in which case it makes the competition irrelevant. As such, the Blue Ocean strategy illustrates the opportunities of vast and untapped market spaces (Kim & Mauborgne, 2004). The Blue Ocean strategy is quite important. This is because it allows some business to sell its products with no or little competition from other firms. It is also significant...
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...@>SAGE Los Angeles | London | New Delhi Singapore | Washington DC • •-*» •• • i ' w ' t * • * 5s" i- . •> - • • y . » " •• is • Acknowledgments Preface PART I: THE FUNDAMENTALS 1 The Nature of Negotiation: What It Is and Why It Matters Intended Benefits of This Chapter The Essence of Negotiation What Is Negotiation? 5 6 6 When Do People Negotiate? Technology 6 4 3 xvii xix 1 3 Why Has Negotiation Become a More Important Skill? The Workplace 7 8 9 10 11 How People Negotiate: The Dual Concerns Model The Pros and Cons of Negotiating The Shadow Negotiation 10 What Does a Negotiation Look Like? Conclusion and Implications for Practice READING 1.1 - ONLINE DISPUTE RESOLUTION: DO YOU KNOW WHERE YOUR CHILDREN ARE?, 8Y DAVID A . LARSON 1 3 19 READING 1.2 - BALANCING ACT: HOW TO MANAGE NEGOTIATION TENSIONS, BY SUSAN HACKLEY Preparation: Building the Foundation for Negotiating Intended Benefits of This Chapter The Essence of Preparation 23 23 23 The Preparation Process, or How to Make I t All Happen Strategic Planning: Establishing the Framework Defining the Situation Setting Goals 29 30 25 25 25 Determining Your Strategy Strategy Implementation: Operationalizing the Plan 30 The Component Parts of the Situation 30 Best Alternative to a Negotiated Agreement (BATNA) Reservation Prices or Resistance Points 33 Bargaining Power 35 Analyzing the Other Party 35 32 Rapport Building and Testing Assumptions 36 Where Should...
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...The Blue Ocean strategy in marketing is a unique approach to building a customer base. Instead of trying to compete in an overcrowded marketplace with existing companies, a Blue Ocean strategy seeks to build an entirely new market area. With the rapid growth of technology and globalization, the importance of a Blue Ocean strategy has grown in recent years. The “Blue Ocean strategy” is a term that originated from the 2005 book, The Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne that describes the opportunities of vast, untapped market spaces, or "Blue Oceans," that can be developed by expanding market boundaries or launching new industries. The concept of "Blue Ocean strategy" was first acknowledged by the business world in 2005 when the correspondence was initially released. In essence, Blue Oceans are associated with high potential profits. Since it’s released it has been translated in 43 languages. The authors discuss the benefits for business owners to leave the Red Ocean, characterized by the bloody, shark-infested waters of competition, and enter the Blue Ocean, where there is no competition and limitless space to create something new. According to inserts found throughout the book, it is important to evaluate your business to determine whether you should rethink your market strategy and enter the "Blue Ocean." The most important feature of Blue Ocean strategy is that it disregards the basic principles of conventional strategy: that a trade-off exists between...
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...Case Study: The Dannon Company Student’s Name Institution Affiliation Case Study: The Cannon Company Introduction Dannon Company was among the US subsidiary of Danone, which was one of the largest health-focused companies in the whole world. Its global business centered on fresh dairy such as active yoghurt, medical nutrition, baby nutrition and the bottled water. In 2008, Dannon did manufactured and also marketed the fresh dairy products in US and they became number 2 player in domestic yoghurt market. Dannon’s marketing efforts did focused on the growing US yoghurt consumption and expanding the category, and this was while growing the brands. Dannon has been maintaining some strong commitment to CSR, which was integrated into the overall mission of the company. They have internalized its CSR commitments and programs (Marquis, Et al, 2010). Danone took some holistic approach to social responsibility and this was indicated by the mission statement. The social values were embedded deeply in the company’s culture and also the business. Antoine Roboud, who was the CEO, communicated the vision of Danone double commitment to the economic performance and social responsibility in 1972. According to the senior leadership, the social responsibility was the basis to the purpose of Danone as the economic performance. This was the double project and it stipulated some equal respect for the social influence and the financial results of the business decisions...
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...HRM level 2_ Module 1_Eve Lawrence What is HRM? Human resource management (HRM) is a complete and clear approach to the development and employment of people within an organization. HRM is structured and supported by a number of theories relating to the behaviour of people and organisations, strongly concerned with ethical employment and how people should be treated in terms of moral values. HRM aims to build good relationships with employees based on trust and personal achievement therefore benefiting the achievement of business goals. HRM deals with all aspects of employees within an organization. Areas of HRM include recruitment, interviews, orientation, induction, motivation, learning, performance reviews, employee relations & wellbeing, training, development, change management and complying with employment law. The core purpose of HRM is to develop and make efficient use of the workforce within an organization. HRM is people management within organizations designed to maximise employee performance focusing on the company’s strategic objectives. Effective HRM enables employees to contribute productively to the overall company direction and accomplishment of the organizations goals and objectives. What was the main message of the Harvard framework? Through my research and understanding I have come to the conclusion that the main message of the Harvard model by Beer et al is that decisions and actions made by line managers have a long term effect on relationships...
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...is now a war of movement on which success depends on anticipation of market trends and quick response to changing customer needs....Therefore, the essence of strategy is not the structure of companies products and markets but the dynamics of it's behavior.” (Stalk, Evans and Schulman 1992, Harvard Business Review.) Explain this statement, using a company of your choice, in terms of what the above authors termed 'capability based competition', Use the 'capability based competition' concept to identify how the company of your choice can either maintain and grow their successfulness or become successful in the long term. The market place is an ever changing place. Companies have to be quick on their feet and innovative to maintain and keep up with the shifting market trends. They must be able to cater for customer needs, foresee and predict upcoming changes in customer wants and do all this in the long run rather than the short term. This is why it is important to put emphasis on the companies manners and conduct rather than the make-up of companies products and services. In essence that is what Stalk, Evans and Schulman are trying to convey when they say “Competition is now a war of movement on which success depends on anticipation of market trends and quick response to changing customer trends....Therefore, the essence of strategy is not the structure of companies products and markets but the dynamics of its behavior.” The distinctive competence of a firm refers to a set of...
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...Introduction Communication is the exchange and flow of information and ideas from one individual to another via the usage of the mouth. This can be through the telephone, fax mail, email, or the aspect of using the face-face entity at the workplace. Basically, this document will illustrate in detail on how to undertake the approach of involving better and improved communication ways that lead to better and positive outcome of the firm. In essence, this shows that the paper is intended to bring about a positive outcome that would be influenced by the presence of improved communication links within a workplace environment (Perkins, 2010). Problem statement Basically, this paper tends to base its attribute on how to improve interaction in the workplace, and hence bring about a positive outcome in the workplace. Therefore, it is essential for firms to undertake the aspect of looking for better ways that can be put into practice improved communication approaches in order to enable the workplace atmosphere contribute to positive outcome. This will be an approach that will assist both clients and the employees working in the firm at stake in the market (Lasater, 2010). Statement of objective The paper is entailed to show that the presence of improved communication links at the workplace is essential as they are designed to generate positive implications. Basically, it also goes to the extent of illustrating that coordination of the individuals involved in the improvement of...
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...Strategy & Leadership Emerald Article: Global competition 2021: key capabilities for emerging opportunities Armen Ovanessoff, Mark Purdy Article information: To cite this document: Armen Ovanessoff, Mark Purdy, (2011),"Global competition 2021: key capabilities for emerging opportunities", Strategy & Leadership, Vol. 39 Iss: 5 pp. 46 - 55 Permanent link to this document: http://dx.doi.org/10.1108/10878571111161525 Downloaded on: 29-03-2012 To copy this document: permissions@emeraldinsight.com This document has been downloaded 954 times. Access to this document was granted through an Emerald subscription provided by Technische Universitaet Hamburg-Harburg For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Additional help for authors is available for Emerald subscribers. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on...
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...beginning they have 20mln potential customers (Marcy’s visitors). Furthermore this location will give them bigger prestige. Their company will be next to the biggest brands on the world. It will only confirm their position on the market. What’s more this could also help to their products like Kindle e-readers. Some people (like me) prefer to talk face-to-face with sellers when it goes about electronic stuffs. All market know that Amazon now have problem with their Smartphone. They fought that it will be best seller but unfortunately this is defeat. Maybe it will help them to sell more, or it will help to advertise it better. This store is the begging to changing their business. If this will works, this store will be only the begging of new strategy. They are taking risk to strengthen connection with their customers. It’s good because they know the rule that they should use every opportunity to be in touch with their customers. Even their 20mln potential customers didn’t visit their store, they will see the logo of brand. And some people don’t believe in this, but it’s mean a lot. On the other hand we should thing...
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...Best Practices Paper In this paper, the subject is to assume the role of a Chief Executive Officer of a transnational organization such as HSBC Holdings seeking to expand its global operations into Mexico of which the market analysis is favorable. In this paper, the subject is to develop an implementation plan by examining best business, cultural, and legal practices. Other considerations include the integration of the organization’s entry mode into the banking industry in Mexico and how HSBC will create and maintain a competitive advantage in Mexico. Expanding into Mexico Mexico ranks number one in terms of economic clout in Latin America and number four as an emerging market. The Mexican economy as prospered during the last few years. Mexico has reduced sharply its government and external debt. The government has helped the economy by imposing monetary and fiscal policy discipline to promote stability and growth in per-capita income. According to Grant Thornton (2011), the Mexican economy has unprecedented stability for the last eight years. Inflation and the peso have been stable. The country has 12 free trade agreements with 43 countries and exports have surged. Mexico also benefits from qualified labor, together with powerful manufacturing and assembly industries. In view of this favorable analysis Mexico will be suitable for HSBC to expand its operations. Mexico is very important location within the emerging markets, (Thomann...
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...1. INTRODUCTION Skype is an eBay company founded in 2003 that created voice communications software that allows users to communicate with people around the world via the internet. (Skype Limited, 2007) “Their particular spin has been to create a business model in which the basic service is free.” (Gosling, 2006) 1.1 Problem The problem is that this is not new software or service as other phone service providers offer the same or similar service. They must show how their service will outdo the rest. 1.2 Purpose The purpose of this case study is to explore what makes Skype different from its competition by analyzing the strengths and weaknesses of the company and by determining the opportunities and threats they may face. 2. SWOT ANALYSIS 2.1 Strengths Skype has several advantages that place it above its competition. First is the cost advantage to users. It’s free. That is if the person you’re calling is a Skype user as well. But if they are not, then calls placed to normal phones or mobile phones are charged a very low price. Typically this cost is about $0.02 per minute for calls made in the USA. (HL7 Systems & Services, 2007) Second, Skype has no expenses associated with marketing and advertising. With more than 25 million registered users, Skype’s reputation was built mainly by word of mouth. (Gaskin, 2005) Therefore, unlike their competitors, they don’t have to spend money trying to find customers. Third would be the “user-friendly” set up and configuration...
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