I am tasked is to evaluate Company Q’s current attitude toward social responsibility and recommend three actions that Company Q could take to improve their attitude toward social responsibility. In evaluating Company Q’s attitude towards social responsibility there are a couple of examples that displays the company’s lack of social responsibility awareness. Company Q closed a couple of stores in higher-crime-rate areas with a claim that the stores are consistently losing money. The issue here is that closing these stores can create the perception that Company Q does not care about customers in these areas. In addition, after years of their customers requesting they start offering health-conscience and organic products, the company went ahead and stocked their shelves with the requested products but only a very limited amount. This can be seen as a half hearty attempt to please their customers, and a disregard for supplying healthy and possibly environmentally friendly products. Company Q also failed at another social responsibility initiative by declining to donate day-old products to a food bank, and further degrading their employees by projecting the possible loss revenue may result due to employee fraud and theft.

The steps to make Company Q a more social responsibility aware entity can be achieved by putting immediate processes in place for the key points stated above. Company Q has the advantage of being a small local grocery chain and can follow examples set by larger grocery chains such as Trader Joes, but in a shorter period of time. For example, in 2010 Trader Joes after receiving bad press and pressure from Greenpeace had pledged to sell only seafood that was harvested using sustainable practices by December 2012. They have been continuing and enhancing this practice with a goal to eliminate all non-sustainable and genetically