...and resolved. Assess how did Shell address these problems and challenges. Would you have done it differently? Justify your approach. Most of the large organization faced significant problems and challenges when embarking on inventive technology are the costs involved in developing the technology, bringing different organizational groups together, securing the technology through patents, integrating different departments during implementation, having a customer-friendly user interface, etc. In 2003, Shell Canada Limited build up an e-Store developed from eCATS. The purpose was save cost and increase market share. However, it was not achieve the organization’s goal. The key issues are how to proving front and back end application, as well as promotion customer usage in e-Store. In this case, the problems of Shell were more specific like the project cost, the platform of system or technology to be used and language. Shell wanted to develop a web based self service for its agricultural segment customers. It was projected that Shell’s market share would increase by 2 per cent in that segment. But, initial cost estimates showed that developing such an application would be very costly. Shell dealt with this problem by incorporating an application (eCATS) which was already in use. This helped in reducing the development costs significantly. The second issue that came up was regarding the platform to be used for developing this application. Shell already had a platform which...
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