Outline 1. Trust is so important in creating effective ethical leadership 2. The sense of fair treatment within groups of people 3. Marketing, advertising and ethics interplay the idea of subjective and objective evaluation 4. The issue of bribe in proper ethical leadership 5. Summary

1. Trust is so important in creating effective ethical leadership
Leaders are the most important and powerful influence on the culture of an organization and are responsible for creating credibility and trust. It is obvious that employees contribute more when they are working for something they believe in. From my observation, I found that if a leader cannot earn the trust and credibility from his team, he might lose his team at the end. Great leaders, like great companies and countries, create meaning, not just money. My industry must satisfy consumers’ expectations. The ends are the very reason for existence of the enterprise. At the same time, the means by which they achieve those ends are increasingly important. When employees have no clear picture of the moral or ethical stance of the organization, they tend to operate at the lowest perceived level.

2. The sense of fair treatment within groups of people
Regarding recruitment, good organization should identified two major areas:
• Diversification of sourcing to have access to a broader range of profiles
• Objectifying the recruitment process to ensure fair selection
Diversity is in our DNA and lies at the very heart of our activity. Indeed, the diversity of the teams is one of the keys to success at the fashion industry. Teams that are diversified at all levels and in all areas allow for greater creativity and a better understanding of consumers, and enable us to develop products that measure up to their expectations. The Group plans to continue along this road of self-enhancement with