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Ethics and Credibility Com 295

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Ethics and Credibility

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Ethics and Credibility

When social media are used for professional purposes, teams can communicate more efficiently; companies can interface more responsively to customers, clients, and suppliers; customers and other interested individuals can be directly involved in the development of products and services; and anyone with shared professional interests can communicate easily. 1. How would you rate the effectiveness of Toyota's Facebook presence? Do any posts make you feel more positively or negatively included toward the Toyota brand? Explain why? Toyota's Facebook presence is effective. The posts by the company shows new vehicles and or new ways of using the vehicles. They post success stories and encourage likes and shares from consumers. I feel more positively about the company because they are willing to share their information. 2. Did you find any evidence of communications to the general public? The entire Facebook page is evidence of communications to the public. There are no requirements for access to the page. Anyone can go to the site and read and or post. There are numerous likes and shares to Toyota's postings. There are many celebrities and well-known individuals that are liking or sharing on the page.

3. How effective was the communication in terms of establishing credibility? If not, what approach would you suggest the company take to communicate to the public to gain credibility? Business professionals are aware of social networking and the importance of strong online reputations. Many businesses are still learning to manage their online presences. Younger people are often expert at developing an online social persona, they are less skilled at developing an online professional presence (Cardon, 2014). Social media in the workplace is more

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