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Ethics in Media Reporting During Elections

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ETHICS IN MEDIA REPORTING DURING ELECTIONS

Elections are the core of democracy. Media plays a significant role in informing the people the people about the political parties, leaders, their good side and their bad side. Their reports have a critical role in making the people choose a right person. But sometimes, some form of media fail to realize its responsibility but rather biased towards one or more political parties which results in choosing a wrong leader to rule the nation due to ignorance and faulty opinions. Not only this, media also has the responsibility to make the citizens know about the norms and regulations of elections, but most of the media reports fail to do that but only covers the political scenario, which keeps the citizen ignorant and results in less and false votes. And also the expected election reports published by the media which were paid by the political parties most of the time also creates a significant change in the mentality of the citizens. Media should therefore should make sure that it always portrays the actual and true information especially during elections for the betterment of people and the nation Democracy means right to freely express diverse opinions, and on the votes of well-informed citizens. Media organizations and journalists play a vital role in the electoral process by assuring the dissemination of news and diverse opinions. Media make possible deeper knowledge of candidates, parties and their programs. Journalists contribute to the effective participation of citizens in democratic debate, especially by ensuring that issues of public interest remain at the

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