...human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.” (American Red Cross n.d.), is an example of a mission statement. The Mission Statement is the definition of the company, a short blurb that can be referred back to over the years to be a reminder of the purpose of the company. As Genaflek Marketing and RPZ Social Media Analytics merge into RPZ Social Media Marketing a mission statement will be most important in defining the new company. It should include the definition of ‘who’ they are as a company now, and ‘what’ plan they have for the future. Also providing a positive message showing respect to the history of Genaflek, but allowing RPZ Social Media Analytics to shine as the face of the future. “RPZ Social Media Marketing mission is to provide results-oriented advertising and marketing through all resources available. We provide strong marketing concepts and excellent customer services seeking to become a partner with our clients. We help your business formulate and execute a successful marketing strategy.”, is a possible mission statement. As a merged company RPZ Social Media Marketing’s mission statement needs to reassure the existing clients, but show new clients the future. Organizational values are a standard guide of conduct, and explanation on the organizations thinking and actions. It is a way of a company to define its beliefs and principles, allowing unity in the face of various issues. “They...
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...Social Media Tools in E-Commerce The Internet allows individuals, companies, and entire organizations the ability to interact and socialize. Typically individuals are consumers on the web, looking for information, researching, and purchasing products. Through social media, consumers are advancing from content consumers to content producers. Instead of researching, people can post their ideas, their personal or business information online on websites such as Face-book, twitter, My-space, blogging, and video marketing on You Tube. One of the largest consumers of social media is the Business to Business marketing that is currently ahead of the curve. “Marketing researchers at the University of Massachusetts at Dartmouth have released the results of a survey, showing that U.S. companies overwhelmingly use at least one social media tool in their marketing efforts” (Komarketing, 2009, p. 3). The research also pointed out that 62% of executives surveyed reported using or being familiar with Twitter. The report also showed that over half of the 500 companies were already using the popular micro blogging service as a part of their online marketing campaigns. An overwhelming 80% of the companies surveyed in the report use social media networks (Komarketing, 2009). Tools for Effective Messaging An analyst of social media, Jordan Julien who wrote the article the Social Media Achilles Heel, suggests that when blogging or marketing through any social media there are two important concepts...
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...Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Advertising in Society Paper XCOM/100 Without advertising and marketing, users wouldn’t be persuaded to purchase that is why advertisement these days has played a huge role in modern society. Everywhere you look, advertising and marketing leaves behind a trace of its original influences. Whether it’s the jeans you put on, what you had for lunch time or the automobile you drive, an advertisement most probably persuaded you to spend your money. Depending on a Circuit City commercial, the normal person is exposed to nearly three thousand types of advertising and marketing daily. The same manner in which mass media of social communication has huge impact so does advertising and marketing which uses the mass media as a driving force in being convincing and dominating in certain behaviors in society. Advertisers are often criticized for the lengths at which some advertisements stretch the moral problems of being misleading and offensive. One might say that these types of criticisms are validations for the stereotypes we try so desperately to overcome, while a lot of advertisers may see their advertisements as influential art, testing ones sensibilities and devotion to ethics. XCOM 100 Week 8 Assignment-Advertising in Society Paper Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/xcom-100-we...
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...Strategy recommendation for how KFC should incorporate the reality of the Internet and social media into its business plan Yum! Brands is a global company that operates in 41 different countries and territories with approximately 41,000 restaurants. The company was formed in 1997 as a spin-off of PepsiCo and has become a leader in international retail development, opening an average of five restaurants per day outside the U.S. Yum! Currently owns 3 different concepts: KFC, Taco Bell and Pizza Hut. Colonel Harland Sanders is the founder of Kentucky Fried Chicken and is proven to be a great American success story. He began frying chicken in the early 1930’s at a travelers’ service station in Corbin, KY and after perfecting his 11 herbs and spices and frying technique that is still used today, the Colonel began franchising in 1955. 10 years later there were over 600 restaurants in the U.S. and Canada. The Benefits of using social media and the internet The benefits in using social media and the internet for any business is to increase exposure, gain traffic and connect with people. A business needs to create strategies that link the customer experience with the technologies and systems required to deliver the right content at the right time. (Hisaka, 2012, para. 1) KFC has to stay relevant to its customers and followers because it’s a brand that everyone knows and has been around since the 1950’s. Interacting with customers and asking for their opinion allows...
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...SOCIAL MEDIA TOOLS IN E-COMMERCE Social Media Tools in E-Commerce Richard Weyers, James Conner, Roselyn Singh University Of Phoenix Communicating in the Virtual Workplace Comm/470 Brooke Linderman July 05, 2010 Social Media Tools in E-Commerce Introduction Successful businesses are built on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. How does a business build a brand name with a strong reputation, and once they’ve achieved those qualities how do they spread that word for all to hear? For a long time businesses used tools such as door-to-door salesman, radio, print, and television ads as their means of spreading word about their product. And while those tools remain alive today, the explosion of the internet has broadened the horizon of the common business. With the internet came electronic commerce, or simply e-commerce. E-commerce is simply the conducting of business over the internet and it is becoming a major part of the business world today (UMSL Online, n.d.). It’s important that businesses embrace the new possibilities or find themselves at a disadvantage. “The successful adaptation of e-commerce can lead to improved efficiencies, growth in market share, expansion into new markets, or simply survival in competitive markets” (Ferguson, Finn, Hall, & Pinnuck, 2010, p. 80). The internet has also provided new methods of spreading the...
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...Social Media Marketing Abstract Social media marketing is the new source of how consumers and companies communicate. It is aides the newest entrepreneur on how to build company growth. The future of social media will now be an advantage of how companies can get ahead of their competitors. Social Media Marketing Social Media Marketing has become the norm of society because it exists within everyday living. Many people are logged into different social sites such as Facebook, Twitter and Instagram and communicate with each other through those sites on a daily basis. Companies have capitalized on social media to advertise and market their brands. Because so many people are logged on, they would be able to communicate and research with consumers on their needs. This would effectively give companies the advantage of building a better marketing plan. Most companies rely on social media nowadays more than ever because the world is dependent on technology. With the amount of consumers that are communicating over the Internet, they can establish or recreate their brands to compete with other companies in their industry. Social media marketing begins with understanding the consumer and what better way to do that then to learn and study their social behaviors. It also helps gain access to companies on how to serve the consumer better. Popularity of Social Media Most large companies have marketing teams that create ideas and brainstorms for the next great marketing plan for...
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...WEB_________________________________________________________2 ETHICS OF USING THE WEB _________________________________________________________4 CONCLUSION_______________________________________________________________________5 Identifying a Business For my pre-writing strategy recommendation business will be Wal-Mart. As a retail giant, many people use Wal-Mart for many different reasons, such reasons are: grocery shopping, appliance shopping, electronics and other goods offered at the store. With so many ways to peak consumers interest Wal-Mart has to be diversified on how it reaches it consumers. Today Wal-Mart has television commercials, ads in newspapers and on the radio, plus a website for ways they entice consumers to shop at their stores. I chose Wal-Mart because of its vast potential in its use for the internet. Current Use of the Web Wal-Mart’s easy to use website also allows customers to pay their Wal-Mart cards on-line as well as purchase items from its on-line store. Currently Wal-Mart uses the web for inventory, re-ordering items that running low in supply. According to Karpinski (2002), “Wal-Mart mandated that all its suppliers begin to move all their EDI (electronic data interchange) over the internet.” (p.15).The idea behind such a move is to cut down on cost and improve customer service. To move the EDI over the internet was a great a move but that only takes us to the current time. Implications of the Web I would recommend using social media as the next step to using the web...
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...Before the invention of new media, traditional media was largely a capital intensive business, reserved for those with power and access to multi-billion dollar presses and expensive physical distribution systems, costly audio-visual recording and government liscensing (Chia, 2011). Not only has new media disrupted the old conventional model by reducing the barrier of entry to extraordinarily low levels, it has also challenged the commercial model that funds traditional news media gathering and adversely gained tremendous recognition as an essential platform for information dissemination and acquisition (Koh, Lim, Ng, Detenber and Cenite, 10/08/2005). As one of the most wired nations in the world, the Singapore media industry sees audiences and advertisers alike, moving away from traditional media towards digital media (Choo, 12/08/2013); where news from myriad sources is available free of charge and where advertisers have a wide range of options for reaching consumers, including cost-effective online advertising and online retailing. In Singapore, traditional news media are primarily represented by two companies, one owned by Temasek (MediaCorp), one of the state’s sovereign-wealth funds, and the other (Singapore Press Holdings) that is government-centric through close monitoring and regulation. Now forced to compete with a vast spectrum of new publishers such as WikiLeaks, giant news aggregators like Yahoo, MsN and Google News as well as millions of bloggers of whom are...
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...Thesis Statement The combination of Ethics and Social media is complicated. What people say online is considered their written word. Professionals often struggle with befriending clients or co-workers. Subordinates sometimes feel pressure when their bosses request friendships. The Social Media frenzy has given professionals the opportunity to communicate with clients online but the rules of confidentiality are sometimes vague. Mass media and ethics in today’s society raises many concerns as decisions are made daily involving ethics and such decisions possess the ability to impact the lives of millions of people, whom read, watch, listen, or browse through a media source outlet. To prevent a formal code of ethics from being broken through mass media, in this case-social media, it is important to understand ethical compliance, especially in the workplace. I. Legal and Ethical Issues associated with Social Media A. Privacy Policies 1. Copyright, Piracy and Libel are all issues directly associated with the ethics of social media. Using someone else’s words or speaking negatively about someone in a way that harms their reputation presents a gray area for social media users. 2. Websites are often constructed to defame someone’s character. There is virtually no way to keep people from going live with these sites. Minimal judgments have been issued mandating the removal of defaming information from websites. II. Social Media and Educational Facilities A. Student Confidentiality...
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...Ethics in Marketing: Ethics in marketing is defined as a collection of principles of right conduct that shape the decisions people or organizations make (ENotes). It is important to practice ethics in marketing in order to ensure fairness and make sure marketing is done morally right when dealing with behavior or practice in any organization. The purpose of marketing is to create a competitive edge or approaches that will make other find your product more appealing than others, thus sales will be higher. Businesses want their competitive approach to satisfy the needs of both the customer and their organization. The economic system has become more successful at providing needs and wants. As this has occurred there has been a greater focus on ethical values rather than just providing products. When an organization performs ethically people tend to turn towards them. People like to do right by others and think that they are being done right by others. It creates a more positive attitude about the organization; everyone wants to think that they are being solely thought of when a product comes out. They want their needs and desires meet and they expect them met in an ethical way as to do no harm to them. If ethical marketing practices are not used then ultimately you will end up with a dissatisfied customer and in some cases legal action could take place. It is of upmost importance that your ethical behavior in marketing your organization helps but not hinders you. For example...
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...INC. A Company that Rules Social Media and the Internet. Taryn Joyner 19 February 2016 Capella University MBA6044 Professor Leinaweaver Introduction to REI A. REI stands for Recreational Equipment, INC and was founded by Lloyd Anderson in 1936. REI is a national outdoor specialty retailer and the Nation’s largest consumer co-op with 5.5 million active members in addition to its own line of Apparel. REI offers products from many anyone may join or shop at REI, members pay a one-time $20.00 membership fee, receive voting privileges to elect REI’s board of directors and share in the co-op’s profits through an annual member refund based on their purchases. REI has recognized by Fortune magazine as one of “100 Best Companies to work for in America” for 18 Consecutive years. (2015) REI is headquartered outside Seattle in Kent, Washington. REI recognized as a leading multi- channel retailer with 143 stores in 35 states; telephone and mail order operations; two online stores- REI.com and REI.com/outlet and an adventure company, REI Adventures. B. This paper will discuss REI’s current use of Social Media and Internet use. Analyze the implications of the Internet and Social Media for the future use of business and identifying the (SWOT) or Strengths, weakness, opportunities, and threats. Evaluate ethical questions on Internet and Social Media use in the Business. Propose...
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...Health Care Consumer- Trends and Marketing HCS-490 June 2, 2014 Web-Based Forum Web-based health care forum is a web portal, which connects the healthcare provider to the consumer. Improving the patient care and healthcare efficiency by delivering health via the internet. A key goal is to provide an effective platform for the providers, patients, pharmacies, and caregivers, where he or she can receive a fast and secure communication processes. Best one-stop location for all of the members of health care community. Within this paper a review of the benefits for the consumer and provider, value and importance, difference from other modes of communication, changes from media and social media, and marketing health care products. Benefits There are several factor that would motivate the provider and consumer to use this communication process such as, easy accessibility and privacy. For the provider and the consumer he or she can both find and share information through web based health bulletins for example; WebMD and HealthBoards. Provider benefits are the forum because he or she can send problematic cases via links on the forum anonymously. The question is automatically sent to all of the members. These questions are answered within a month. Member can comment and uses the information post as a reference in his or her individual cases (Vuorikatu, Saarni, & Pastermack, 2011). Doctors can set up alerts, review appointment and receive SMS notification when patients diagnostic...
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...Marketing 101 Chapter 9- Marketing segmentation, targeting and positioning Market- people with the willingness to buy, purchasing power Target market- people you believe will buy your product Consumer product- product for personal use Business product- for directly/indirectly in production of other products for resale Market segmentation- division of the total market into small groups. To satisfy different needs The market segment has to be measureable purchasing power and size. Has to promote and serve market segment. Must be large enough. Segmentations: o Geographic- based on location. Pay close attention to fast-growing states o Demographic- gender, income/occupation, age, education, sexual orientation, household size, stage in family life o Psychographic- interests Chapter 2- Strategic planning in contemporary marketing Planning is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives. Planning is a continuous process that includes identifying objectives and then determining the actions through which a firm can attain those objectives. Marketing planning- implementing planning activities devoted to achieving marketing objectives. Establishes the basis for a marketing strategy. Virtual conferences: telephone conferences with computer interfaces. Strategic planning- the process of determining an organizations primary objectives and adopting courses of action that...
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...Market Influences in Health Care – Social Media and Technology National American University Abstract How much does social media influence individual’s health care decisions? The effect of information that individuals receive through social media and technology is having a growing effect on their views towards health care. Mass media is in the business to convince individuals to have a certain thought or idea about health care. Social media and technology is identifying ways to connect with the audience, which is everyone. When individuals see an ad about a new medication or procedure, the viewer start to internalize the messages and signals at a conscious and subconscious levels. Everything an individual experiences through social media and technology can shape their thoughts, ideas and influence their choices and decisions. The different messages received through these different ways can shape the images of many areas within the health care systems. Social Media - Social media is at every turn from the moment you wake up; to the moment you go to bed. It has become a part of our daily life and there is no getting away from it! It is impossible to imagine a life without social media somewhere. It has become the standard to have a number of televisions, computers, tablets and smart phones in every home and see a smart phone in everyone’s hand when your are out and about. We must have access to the internet at all times and the faster the better...
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...MEMO TO: Social Media Team DATE: November 15th, 2015 SUBJECT: Changes in blogging mandate After much consideration, it has been decided on behalf of the Public Relations department that it is in Tech Garden’s best interest to implement a legal regulation check for our firm’s blog. An arrangement with an attorney has been made in order to maintain our continuous lack of legal strife. While we recognize that this adjustment may impact the initial quality of the blog’s content, we feel it is important to demonstrate our commitment to practicing CSR policies and keeping a safe community. This new mandate will in turn lower the risk of any litigations and reduce exposure of liability. Beginning next month, a draft of your blog entries will be screened by an appointed attorney before being approved for publishing. This process will include filtering out any traces of the following: * Defamation of any persons, corporations, or products * Copyrighted or trademarked work * Invasions of privacy * Demonstrations of legal and regulatory neglect * Disclosed information * Discovery disasters Although we understand that not many corporations feel the need to execute the use of a litigator for social media purposes, we want you to understand that they will serve as a collaborator in our competitive advantage over other firm’s. Not only is it internally important for us to have a sense of ethics in our day to day activities, it is vital for the readers...
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