...For Google in 2005, from a business perspective, what are the arguments for and against entering China? The decision of whether to censor data in exchange for access to a multi-billion dollar market or to maintain a level of international integrity was a dilemma Google faced with their opportunity to enter the Chinese market in 2005. Two years after their inception in 1998, Google had enjoyed positive growth leading to them owning 25% of market share in the Internet search market; once search results became censored in 2004, Google experienced the complexities of working with a dictatorship when posed with the opportunity to enter a communist market, China. In 2005, Google’s Board of Directors met to discuss the pros and cons, and the costs and benefits, of entering the Chinese market, knowing that they would be required to limit the information they made available to Chinese users. If Google chose to enter into agreement with the Communist Party, they would be able to tap into an enormous market opportunity. Google would thereby be able to establish a dominant presence within one of the world’s most rapidly growing countries, getting potential access to over 1.3 billion people and 103 million Internet users. Furthermore, China has been able to break barriers in every market, quickly demanding the attention of foreign investors: “As a result of these [Mao’s successors] reforms, China’s GDP grew tenfold over three decades” (Ibid., 471). Worsfold’s Google in China case...
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...Final Exam Study Questions: Fall 2010 MKT201 1. Describe and discuss total revenue, average revenue, and marginal revenue. • Total revenue- price x quantity (money received from the sale) • Marginal Revenue- change in total revenue/ change in total sales (additional revenue added by an additional unit of output, or in terms of a formula) • Average Revenue- the revenue generated per unit of output sold. It plays a role in the determination of a firm's profit. Per unit profit is average revenue minus average (total) cost. 2. Explain how to conduct a break even analysis. Show how a break-even point is calculated. Illustrate what a break even chart looks like. 3. What is a marketing channel? What is its function? • is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process. 4. Describe and explain the relationship between marketing channels, supply chains, supply chain management, and logistics management. Provide examples. 5. Define Marketing and Social Marketing. Explain the similarities and differences between commercial and social marketing. 6. Discuss and describe the three forms of consumer ads. Discuss and describe the three forms of industrial ads. • 486-487 • 3 types • Consumer Product: focus on selling...
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...professions have an ethical guideline that most will follow and adhere too, some have more responsibility than others, the medical industry for example has a very crucial ethical standing to go with the line of work, such as patient confidentiality (2009), but that isn’t to say that ethics in other lines of work aren’t as relevant as others. The line for what is ethically right and wrong in the design/development industry can be a little blurred at times (2007), for example graffiti could be looked at by some as offensive, whereas others may see it as creative freedom. This can cause problems for designers who have to take an extra responsibility to make sure their work is ethically correct. Back in 1995 when web browsers were fairly new there had not been much thought and consideration put in to ethics related to browsers (2011), this was partly due to there a relatively small amount of the population using the internet at the time, so not every issue had been discovered or addressed. As browsers progressed ethical problems arose such as online security and what details a browser should and shouldn’t save, issues which needed addressing immediately, such as cookie law, advertisements and data tracking. Chrome is a relatively new web browser, launched in 2008 by Google. Being a new browser means any ethical issues previously found in browsers, such as how information entered by a user can be stored and how it is allowed to be used, could instantly be implemented, giving them...
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...Study Name: ¶ Google, Inc., in China I. The Pre-Analysis: A. Perspective: 1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s): ¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and ethical values. Based on her previous research work, she probably values ethical behavior highly and technology innovations. 2. Analyst’s Perspective. Describe your perspective as the analyst: ¶ My perspective is that of a college student majoring in Marketing and Advertising Management. I am a strong believer in ethics and moral behavior. I have worked for an entertainment company for 8 years and my boss taught me to always do the right thing. I don’t know much about China and the details of their privacy laws or their government regulations. I do know that they block social media sites such as Facebook and YouTube but that's about it. I am an avid Google user though, I probably use Google almost every single day, or at least every time I’m on a computer. I am a fan of the company, everything they offer and how they continually...
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...( Ryka, INC.: Lightweight Athletic Shoes for Women Business and Industry Analysis) Ryka is doing business of athletic shoes for women, which are made on the shape of a woman’s foot, and are designed and developed considering women’s unique fit needs. It is the only athletic footwear company, which is exclusively for women, by women, and now supporting women. Because a woman’s needs in a comfortable, attractive, high performance athletic shoes that are attractive, comfortable, and well suited for exercise and physical fitness programs are different from a man’s. Therefore, it places Ryka shoes among the highest rated in the industry. The athletic footwear industry was divided into various submarkets by end-use specialization. Ryka competed in only three segments: aerobic, walking, and cross-training shoes. Ryka had focused on performance rather than fashion because Poe believed that fashion-athletic footwear was susceptible to faddish trends and to ups and downs in the economy, whereas the demand for performance shoes was based on the ongoing need of women to protect their physical well-being. Ryka cut back on its product line and began to focus primarily on aerobic shoes and secondarily on walking shoes. Poe did not believe that Ryka had to become an industry giant to succeed. SWOT Analysis Strength: Poe’s image and profile were the most critical components in Ryka’s marketing strategy. Poe had successfully worked the female angle: she appealed to contemporary working women...
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...Contemporary Privacy Issues Report Introduction Privacy is one of the fundamental human rights, every individual should have full control over their personal information. However due to the continuous evolution of society and technology, the importance of a person's right to privacy has been eroded. This report discusses the contemporary privacy issues on different levels and areas, with specific focus on credit reporting, protection of customer’s private information by businesses, health records, internet data and government intelligence access to information. Sections of the current Privacy Act 1988, the new Australian Privacy Principles 2014, and legislations related to the topic areas mentioned above will also be discussed in detail, and the effectiveness of these laws will be analysed. A person's credit history contains a vast amount of personally sensitive information which have a high commercial value, therefore it is extremely important to ensure businesses adhere to the privacy act to prevent the unauthorised use of these information. Any misuse of information can cause great personal and financial harm to the victim. Privacy of health information is fundamental principle in health care. Lack of privacy information might result in people not seeking the health care they need which might be very risky to their own health and the health of others. The rate of technological development is accelerating too quickly and current laws are becoming irrelevant...
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...os t 9-806-105 REV: NOVEMBER 9, 2006 THOMAS R. EISENMANN rP KERRY HERMAN Google Inc. Google’s mission is to organize the world’s information and make it universally accessible and useful. — Google’s mission statement yo In December 2005, Google paid $1 billion for a 5% stake in Time Warner’s America Online (AOL) unit. The implied $20 billion valuation for AOL came as a surprise; JPMorgan had recently valued the unit at $13.7 billion.1 However, the partnership was important to Google, which had signed a fiveyear deal to continue providing web search results and search-based advertising to AOL, as it had done since 2002. Google was expected to earn about $600 million in gross advertising revenue from AOL searches in 2005.2 The share of ad revenue that Google would pay to AOL was not disclosed, but seemed likely to exceed the 85-90% estimated for the prior deal.3 No tC op In addition to its $1 billion equity investment, Google would provide a $300 million credit for ads on Google promoting Time Warner products and would showcase Time Warner content in a special box on some Google search results pages. Critics complained about reports that Google would provide Time Warner with information about its search algorithms in order to help its partner’s pages secure higher positions in search results. Commenting on Google’s accommodations to AOL, author John Battelle said: “Each of them represents a step closer to a slippery slope. What they...
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...os t 9-806-105 REV: NOVEMBER 9, 2006 THOMAS R. EISENMANN rP KERRY HERMAN Google Inc. Google’s mission is to organize the world’s information and make it universally accessible and useful. — Google’s mission statement yo In December 2005, Google paid $1 billion for a 5% stake in Time Warner’s America Online (AOL) unit. The implied $20 billion valuation for AOL came as a surprise; JPMorgan had recently valued the unit at $13.7 billion.1 However, the partnership was important to Google, which had signed a fiveyear deal to continue providing web search results and search-based advertising to AOL, as it had done since 2002. Google was expected to earn about $600 million in gross advertising revenue from AOL searches in 2005.2 The share of ad revenue that Google would pay to AOL was not disclosed, but seemed likely to exceed the 85-90% estimated for the prior deal.3 No tC op In addition to its $1 billion equity investment, Google would provide a $300 million credit for ads on Google promoting Time Warner products and would showcase Time Warner content in a special box on some Google search results pages. Critics complained about reports that Google would provide Time Warner with information about its search algorithms in order to help its partner’s pages secure higher positions in search results. Commenting on Google’s accommodations to AOL, author John Battelle said: “Each of them represents a step closer to a slippery slope. What they...
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...A TERM PAPER ON , HR at Google SUBMITTED TO: SUBMITTED BY: Prof. Smitha Roll No 2,12,22,32. “Our employees, who call themselves Googlers, are everything. We hope to recruit many more in the future. We will reward and treat them well.” Larry Page and Sergey Brin, Founders of Google 1. Introduction Managing human resources effectively has become vital to organizations within the modern and fastpaced business environment (Caldwell, Chatman, & O'Reilly,1990). Human Resources specialists are more important in business strategies today where market is dynamic and changeable. 2.1. Objectives of the study To analyze HRM technique and methods To analyze how employees help a company in differentiating itself from its competitors To analyze how companies attract the best-knowledge workers and retain employees in a competitive environment To analyze the innovative HR practices and the 'Best Place to Work For' culture at Google To analyze the future implications of Google‟s HR practices in the long run 2. Google.com 3.2. Background of the Company Source: http://www.google.com/ Source: http://www.google.com/ Google (illustrations of the company web site presented in Appendix 1 ) is a company that was...
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...Chapter 4 Ethical and Social Issues in Information Systems LEARNING OBJECTIVES After reading this chapter, you will be able to: 1. Analyze the relationships among ethical, social, and political issues that are raised by information systems. 2. Identify the main moral dimensions of an information society and specific principles for conduct that can be used to guide ethical decisions. 3. Evaluate the impact of contemporary information systems and the Internet on the protection of individual privacy and intellectual property. 4. Assess how information systems have affected everyday life. CHAPTER OUTLINE 4.1 UNDERSTANDING ETHICAL AND SOCIAL ISSUES RELATED TO SYSTEMS A Model for Thinking About Ethical, Social, and Political Issues Five Moral Dimensions of the Information Age Key Technology Trends that Raise Ethical Issues ETHICS IN AN INFORMATION SOCIETY Basic Concepts: Responsibility, Accountability, and Liability Ethical Analysis Candidate Ethical Principles Professional Codes of Conduct Some Real-World Ethical Dilemmas THE MORAL DIMENSIONS OF INFORMATION SYSTEMS Information Rights: Privacy and Freedom in the Internet Age Property Rights: Intellectual Property Accountability, Liability, and Control System Quality: Data Quality and System Errors Quality of Life: Equity, Access, and Boundaries HANDS-ON MIS Developing a Web Site Privacy Policy: Dirt Bikes USA Achieving Operational Excellence: Creating a Simple Web Site Using Web Page Development Tools Improving Decision Making: Using...
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...Executing Strategy The Quest for Competitive Advantage Concepts and Cases 17TH EDITION McGraw-Hill Irwin Boston Burr Ridge, IL Dubuque, IA New York San Francisco St. Louis Bangkok Bogota Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto Irfbfl ®(f Part O n e Concepts and Techniques for Crafting and Executing Strategy 3 Section A: Introduction and Overview 1. What Is Strategy and Why Is It Important? 4 What Do We Mean by Strategy? 6 Strategy and the Quest for Competitive Advantage 7 Identifying a Company s Strategy 10 Why a Company's Strategy Evolves over Time 11 A Company s Strategy Is Partly Proactive and Partly Reactive 11 Strategy and Ethics: Passing the Test of Moral Scrutiny What Makes a Strategy a Winner? 15 13 14 The Relationship between a Company's Strategy and Its Business Model Why Are Crafting and Executing Strategy Important? 17 17 Good Strategy + Good Strategy Execution = Good Management Illustration Capsules 1.1. Starbucks' Strategy in the Specialty Coffee Industry 8 1.2. Microsoft and Red Hat: Two Contrasting Business Models 16 2. Leading the Process of Crafting and Executing Strategy 22 What Does the Strategy-Making, Strategy-Executing Process Entail? Phase 1: Developing a Strategic Vision 24 28 How a Strategic Vision Differs from a Mission Statement Linking the Vision/Mission with Company Values 29 Communicating the Strategic Vision 30 24 ...
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...Learning Objectives Chapter 1 1 Distinguish between business and not-for-profit organizations. 2 Identify and describe the factors of production. 3 Describe the private enterprise system, including basic rights and entrepreneurship. 4 Identify the six eras of business, and explain how the relationship era—including alliances, technology, and environmental concerns—influences contemporary business. 5 Explain how today’s business workforce and the nature of work itself is changing. 6 Identify the skills and attributes managers need to lead businesses in the 21st century. 7 Outline the characteristics that make a company admired by the business community. iStockphoto The Changing Face of Business S nuggie: The Break-out Blanket Hit I f the first thing you do when preparing to curl up with a good textbook like this one is to reach for your Snuggie, you have plenty of company. Sales of the funky blanket with sleeves were expected to reach as high as 20 million units in just the second year the cozy accessory was available. Combined with the 5 million blankets sold in the first year, that volume will bring the value of total retail sales of the Snuggie to more than $300 million. That’s a respectable profit for an inexpensive product whose unique design and ungainly shape have made it the butt of YouTube parodies and late-night talkshow jokes. It means Allstar Marketing Group, which markets the Snuggie, is obviously doing something ...
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...0 Tutor Marked Assignment 1 (TMA1) Managing Information Systems Student Name: Liew Chang Yaw Student ID: 032120064 Class Code: 3MIF1 Course Coordinator: Dr. Ang Kee Seng Tutor: Mr. Aw Yoke Cheng Date of submission: 17th March 2012 Turnitin’s Original Report Percentage Index: 7% 1 I. Executive Summary This case study provides an analysis and evaluation of Facebook’s current strategy in the e-business of social networking. Facebook’s competitors are identified. Investigations are carried out to determine if Facebook’s strategy is effective in staying ahead of its competitors. It was found out that Facebook faced a few major problems. Intellectual property disputes with Harvard based houseSYSTEM’s creator, Aaron J. Greenspan and ConnectU had affected Facebook’s public image in 2004. Privacy issues problems forced Facebook to repetitively apologize to its users and made many amendments to its products. In late 2007, Facebook encountered over capacity in its data centers resulting in a drop in its user visiting Facebook website. With the existence of its competitors, MySpace and Twitter, Facebook found it challenging to expand its operation. It was recommended that Facebook should remain friends with its competitors and engaged in a collaborative alliance in developing technologies for the social network platform. Ensuring adequate privacy user controls is the key to customer satisfaction; therefore regaining trust back from Facebook’s user is crucial in its...
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...Management Information Systems Management Information Systems (MIS) An MIS provides managers with information and support for effective decision making, and provides feedback on daily operations. A manufacturing MIS can help managers monitor a manufacturing process to maximize the value to processes within an organization. Information is provided to managers through various summary reports that are usually generated through accumulation of transaction processing data. Each MIS is an integrated collection of subsystems, which are typically organized along functional lines within an organization. Thus, a financial MIS includes subsystems that address financial reporting, profit and loss analysis, cost analysis, and the use and management of funds. The architecture of an MIS is shown below. Sources of Management Information • Management information systems is one of the systems that managers use to obtain information. Other systems include decision support systems, executive support systems and expert systems. Data Inputs to an MIS Most of the data source for MIS is the organization’s various transaction processing systems that capture and store data from ongoing business transactions. Data may also come from various functional areas (accounting, finance, sales, etc.) of an organization. ...
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...rain_c03_070-121hr.qxd 28-09-2009 11:25 Page 70 CHAPTER 3 1. Describe the major ethical issues related to information technology and identify situations in which they occur. 2. Identify the many threats to information security. 3. Understand the various defense mechanisms used to protect information systems. 4. Explain IT auditing and planning for disaster recovery. Ethics, Privacy, and Information Security LEARNING OBJECTIVES rain_c03_070-121hr.qxd 28-09-2009 11:25 Page 71 WEB RESOURCES Student Web site www.wiley.com/college/rainer • Web quizzes • Lecture slides in PowerPoint • Author podcasts • Interactive Case: Ruby’s Club assignments WileyPLUS • All of the above and... • E-book • Manager Videos • Vocabulary flash cards • Pre- and post-lecture quizzes • Microsoft Office 2007 lab manual and projects • How-to animations for Microsoft Office • Additional cases CHAPTER OUTLINE 3.1 Ethical Issues 3.2 Threats to Information Security 3.3 Protecting Information Resources What’s in IT for me? ACC FIN MKT OM HRM MIS rain_c03_070-121hr.qxd 28-09-2009 11:25 Page 72 72 Chapter 3 Ethics, Privacy, and Information Security Opening Case NASA Loses Secret Information for Years The Business Problem Over the past decade, U.S. government agencies have been the victims of an unprecedented number of cyber-attacks. One government official noted, “It is espionage on a massive scale.” Government agencies reported almost 13,000 security...
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