...Ethnic marketing: McDonald’s Is lovin’ it Give a summary of the text. The text is about McDonald’s ethnic marketing strategy pass the years and what types of advertising they use, it’s about what kind of strategy they use and why they use it. The music industry has long sold black culture to white Americans, McDonalds is now doing much the same, and it’s taking cues from African Americans, Hispanics, and Asians to develop menus. Neil Golden does also says that the ethnic consumer tends to set trends, so they actually help set the tone for how McDonald’s enter the marketplace, and McDonald’s is taking it’s marketing cues from the minority groups, which is trendsetters for white America Golden did also create a strategy for the U.S business that he calls “Leading with Ethnic Insights.” Working with Jonah Kaufman a McDonald’s franchisee that has 13 restaurants on Long Island. Comment on McDonald’s marketing strategy. Marketing is probably one of the most important strategies towards the growth of a company. Many businessmen and marketers are coming up with different marketing strategies so they can sell their product to different consumers in a given region or country. This has also led to the need for much more focus on ethnic minority groups especially in the United States where there are many different ethnic communities. McDonald’s was one of the first companies there used ethnic marketing strategy. McDonald’s marketing strategy is to take cues...
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...Ethics Essay Daniel Jones ETH/316 - ETHICS AND SOCIAL RESPONSIBILITY August 24, 2014 Tana Romero The theories of virtue, utilitarianism, and deontology are similar in some aspects but for the most part are very different; each of the theories will be explained to show their differences and the type of individual that most comprises each theory. In the explanations one would also be able to consider where there morals or ethics may lie but can also see themselves in each theory. The Virtue Theory, also known as “Virtue Ethics”, refers to the character of each person; this theory states that every person should strive for the goals that are attempting to achieve. The characteristics of each individual are made up from their environment that they are a part of. The theory would further suggest that it is not defined as a single moment in each individual’s life, but their entire life in the general sense of their own lifetime. In theory of thinking of the Virtue Theory, it can be explained by stating that every person should strive for greatness based on their own personal achievements and not destroy another individual on moral insecurities. Basic ethics in action it talks about Aristotle and his view on virtue ethics to include characteristics or virtues of an individual; there are some that Aristotle would suggest to be the median or virtues such as courage, self-control, proper emotion, and friendliness to name a few. Reviewing these ideals of what characteristics a person...
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...Litigation and ADR LAW/531 Litigation and ADR Litigation is the bringing, maintaining, and defense of a lawsuit (Cheeseman, 2013). The two forms of litigation are traditional and nontraditional. Before a trial ensues the pretrial process must take its course and is divided into pleadings, discovery, dismissals, pretrial judgments, and settlement conference. These events are followed by the trial proceedings and appeals, if applicable. Nontraditional litigation includes alternative dispute resolution (ADR). The most common form of ADR being arbitration (Cheeseman, 2013). Other forms include negotiation and mediation. It is up to management to determine which form of litigation is appropriate for the organization. A pleading is the paperwork that is filed with the court to initiate and respond to a lawsuit (Cheeseman, 2013). The pleading process involves a few steps, including: the complaints, the answer, the cross-complaint, and the reply. Every lawsuit begins with a complaint. After the complaint is filed with the court an answer must then be filed by the defendant. In some cases, a defendant may file a cross-complaint, or countersuit against the plaintiff. The plaintiff must then file a reply. During the discovery period, both sides go on a fact-finding mission to state and/or defend their cases. Once these steps are complete, the trial is ready to be heard. If the trial requires a jury, voir dire takes place, otherwise known as “jury selection”. At the onset of the trial...
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...it that you”ll have it in your conscious and there probably be comiting other crimes because of you, because you didn’t say anything. And also its sad when your mother gets to know that her own son or daughter has commited a crime its hard for them to handle a monstourus disaster, because they don’t know what to do in that case its hard for her and for all the mothers that go through and effects them. Crime has influenced people all over the world in many monstorous cases. But in this case many of us tend to believe that crimes starts, when poverty hits them because of lacks of need in homes. Do you think this is true? Will I believe this is true because by coming from and urban community and poverty and surrounded with latinos and other ethincs I have experience with my own that people do what it takes for their family not to suffer from proverty or other needs, they will be involve in drugs trafficking, gangs,...
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...The relationship between educational performance and a persons ethnicity is difficult to measure because of other factors like class and gender, it is also difficult to measure because there are different patterns for different ethnic groups. Internal factors are factors within schools and the educational system, such as interactions between pupils and teachers, and the inequalities between schools. External factors are factors outside the education system such as influences of home and family background and wider society. A internal factor is shown in item A, labeling within schools by saying 'Wright found that teachers persecuted and treated minority ethnic pupils differently from white pupils. Afro Caribbean boys were often expected to behave badly and they received a disproportionate amount of negative attention. Gillborn argues that this labeling can lead to the self fulfilling prophecy – this is where a prediction made about a person or group becomes true simply because it has been made. Another internal factor is marketisation – this is encouraging competition between schools and choice for parents. Marketisation has led to selection and segregation. Marketisation has given schools greater scope to select pupils and this puts some ethnic minority pupils at a disadvantage. This is because selection of pupils gives schools more scope for negative stereotypes to influence decisions about school admissions. Another internal factor is ethnocentric curriculum. Ethnocentric...
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...The misconception among American’s is that all Hispanics are alike. They have the same cultural backgrounds and speak the same language. This could not be further from the truth. In actuality there is great diversity among different Latin ethnic groups. Hispanic Americans, Puerto Ricans, Cubans, and Columbians all have different cultural and historic back grounds that identify them as separate ethnic groups. Hispanic Americans are Americans of Spanish-speaking descent. Many Hispanic Americans are the descendants of Mexican people who lived in the Southwest when it became part of the United States. Almost all other Hispanic Americans or their ancestors migrated to the United States from Latin America. The three largest Hispanic groups in the United States are Mexican Americans, Puerto Ricans, and Cuban Americans. As a group, Hispanic Americans represent a mixture of several ethnic backgrounds, including European, American Indian, and African.( http://www.thehispanicamerican.com/latino-hispanic-american/p1) The Spanish language and the Roman Catholic religion are among the oldest and most important cultural bonds that unite Hispanics. During Spain's colonial period, which lasted from the 1500's to the 1800's, Spanish missionaries and landowners spread their language and religion throughout the areas they controlled. As a result, nearly all Hispanic Americans can speak Spanish, and a large majority are Roman Catholics. (http://www.thehispanicamerican.com/hispanic-american-culture/p2) ...
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...Abuse From the day that we are born the everyday events that occur in our lives play an important role on the foundation of our memory as well as our physical, mental, and emotion development. Most of us are filled with memories of a good and happy childhood, but unfortunatly that is not the case in all children. Many children undergo much abuse during their childhood. From the physical abuse, sexual abuse, emotional abuse, physical neglect, emotional neglect, to that of edcational neglect, child maltreatment not only affects the child’s childhood years, it affects the indivudual’s adult life as well. Child abuse comes in many different forms and types. The one we are most familiar with is that of physical abuse. Such abuse includes deliberate acts of violence that injure children. Verbal abuse, in forms of shouting, humiliation, threats, and severe put-downs are forms of emotional abuse. Such abuse lowers individual’s self-esteem and disrupts a healthy emotional development. Another type of child abuse would be that of sexual abuse. Sexual acts of any form on a young child are all examples of child maltreatment. For victims of sexual abuse the symptoms are even more severe. A child who is the victim of prolonged sexual abuse usually develops low self- esteem, a feeling of worthlessness and an abnormal perspective on sexuality. The child may become withdrawn and mistrustful of adults, and can become suicidal. Physical and emotional neglect are...
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