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Ethnographic Observation: C-Town

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Ethnographic Observations: C-Town C-Town is a moderate sized store located on fifth avenue on the corner of forty-seventh street. I observed the supermarket on a busy Saturday morning; the store was absolutely packed and there was barely any room to move around. Upon entering the store, one can clearly see the first aisle, which was full of fruits and vegetables. The produce section was full of people trying to grab an assortment of different fruits and vegetables. Most people had some sort of produce in their cart. As I navigated through the produce section, I noticed a lot of people were grabbing green chili peppers. A father and his two little children were looking at the grapes and the little boy asked his father if they could get some grapes. Another woman was looking at the lettuce, she decided to take one and she put it into her cart. In the middle of the produce aisle most people were trying to grab some tomatoes. Most people filled their clear plastic bags to the top; one woman told the person she was with to go grab some tomatoes before they ran out. …show more content…
During my observation, I did not notice a single person approach or grab anything from the freezer. Almost no one waiting at the checkout line or anywhere else in the store had any frozen food items. This could be due to a number of reasons from the cold weather to personal preference, but I will not speculate why shoppers were not receptive to frozen foods. The other sections were hard to get through, but they were not as full as the produce or meat section. Boxes littered the aisles as employees stocked shelves. As I walked by, I made a mental note of the types of items people had in their cart. People with carts were buying a lot of items, whereas people with baskets and only a couple of Items in their hand were only trying to grab a few quick

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