...person enjoys it or not. Also today’s generation has changed to where everyone has to or needs to buy things. Actually, there are three kinds of shopper such as intelligent shopper, window shopper, and impulsive shopper. The first type of shopper is the intelligent shopper. The intelligent shopper is the best type of shopper. The Intelligent shopper usually used to make a plan or a list of things needs before they decided to go for shopping. The reason why the intelligent shopper is the best is my mom is the intelligent shopper and when she decide to go shopping she can go directly to buy what she needs and come back directly; she do not lose too much time in shopping. In fact, she saves her money and her time because she do not buy something that she do not needs. She also do not spend most of her time in the shop. Another type of shopper that saves money is the window shopper. The window shopper usually don’t buy anything. They just go out to the malls during the weekend and walk from store to store looking at items. They may even try an item out to see how it fit or to see if it works but not necessarily buying anything. The window shopper just like to see what the stores have or enjoy themselves in the shop. Just like the intelligent shopper save their money, the window shopper save their money too because they don’t usually buy anything. They just like to walk around in the stores and look an items. ...
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...plan for SaskTel’s LifeStat service has been conducted to conclude that the firm first ought to target a niche market within the Province. That is, Saskatchewanians who suffer from diabetes. These citizens are often rurally located and without the correct level of caregiver monitoring, they may end up in emergency rooms with complications that are not only personally dangerous, but costly to the Province. The fast growing medical IT market, in which SaskTel wants to compete, has drawn the attention of telemedicine and technology giants. In order to survive, SaskTel must focus its resources on establishing itself firmly in the target market so the firm may compete in the long term. SaskTel should distribute its LifeStat system through Shoppers Drug Mart, London Drug, and Safeway pharmacies. It is vital that marketing dollars be spent wisely to not only make those with diabetes aware of the system, but also their doctors, nurses, friends, and family as well. With a goal of 6500 unit sales, SaskTel can maintain or slightly improve overall profit margins of 7.2% in the first year - even while expanding into a new technology field. Once established, SaskTel can continue to leverage partnerships with the Province and the Canadian Diabetes Association to further expand into market segments with good product...
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...profitable ask/bid prices prevailing at the time the order hits the exchange floor. A market order implies the investor wants the transaction completed quickly at the prevailing price. Example: I read good reports about Shoppers Drug Mart and I’m certain the stock will go up in value. When I call my broker and submit a market buy order for 100 shares of Shoppers, the prevailing asking price is 40. Total cost for my shares will be $4,000 + commission. 11(b). A limit order specifies a maximum price that the individual will pay to purchase the stock or the minimum he will accept to sell it. Example: Shoppers is selling for $40 - I would put in a limit buy order for one week to buy 100 shares at $39. 11(c). A short sale is the sale of stock that is not currently owned by the seller with the intent of purchasing it later at a lower price. This is done by borrowing the stock from another investor through a broker. Example: I expect Shoppers to go to $32 - I would sell it short at $40 and expect to replace it when it gets to $35. 11(d). A stop-loss order is a conditional order whereby the investor indicates that he wants to sell the stock if the price drops to a specified price, thus protecting himself from a large and rapid decline in price. Example: I buy Shoppers at $40 and put in a stop loss at $37 that protects me from a major loss if it starts to decline. A market is a means whereby buyers and sellers are brought together to aid in the transfer of goods and/or services. It...
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...Individual Marketing Assignment – Consumer Behavior in Group/Individual Contexts For the analysis of consumer behavior, I visited to the local Shoppers Drug Mart on the past Friday, October 14, 2011. I was particularly interested in observing consumers that were making purchase decisions for cosmetics therefore, I went over to the Beauty section of the Shoppers Drug Mart. I was fortunate to witness a group of teenage girls (ages between 16 to 20) who were trying to decide which brand of mascara to purchase. One of the girls expressed her current mascara was not satisfactory, and her friends were there to help her choose the best one. To simplify things, we will call the girl who disliked her current mascara “A” while her friends are referred as “B”, “C”, and “D”. They began by walking along the Beauty section and checking all the different brands. As they passed by each brand, “B”, “C” and “D” would give their own comments of that brand to “A”; they commented on the price, quality, and their overall brand impression of each brand. Although the opinions and preferences of “B”, “C”, and “D” conflicted, they finally came to the same conclusion - that “Maybelline” had the best quality of mascaras with a price that was affordable for “A”. “B”, “C”, and “D” also remarked that Maybelline products are exceptional because they have heard positive reviews from their friends and also because of their cute packaging. Now that they have settled on a brand, they started comparing different...
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...Since we know that Shoppers Drug mart and Loblaw are Canadians foods and pharmacy leader and the nation’s largest retailer that provides groceries, pharmacy, health and beauty cosmetics. This segment aimed to gain how the two organizations culture works since the day of acquisition. Obstacles encountered Management style and policies There are some obstacles or challenges involves when it comes to the acquisition of two companies, this problem could result in the loss of key employees and more also the disruption or inconsistencies in policies, control and procedures that the two companies were engaging with before the acquisition, which might affect the management style and the relationship with their customers and clients. Therefore any inability of management relating to Loblaw and Shoppers acquisition could have effects on business they engaged in or affect their financial condition. Operational sides of both companies Another one of the major obstacles they encountered was operational upside such as the inclusion of a fresh food offering in Shoppers Drug Mart locations, expanding the health/beauty offering at larger Loblaw stores, and the ability to use Loblaw/Shoppers Drug Mart stores as a new property development in which they were able to manage it even after the acquisition. Loblaw is the Canadian greatest retailer in groceries while Shoppers drug mart is the leader in Canada’s retail drug store marketplace, but since the acquisition was announced, some of Loblaw’s...
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...Cover Letter Advice When writing a Cover Letter to send to a potential employer, try to include the following elements: 1. State what are you applying for eg. "I am writing to apply for the position of Marketing Assistant..." 2. Say why are you applying for this specific position. eg. "I am passionate about marketing and feel that this position would enable me to develop my skills further..." 3. Elaborate on why you want to work for this specific company. eg. "... in your company, to become part of such an iconic brand..." 4. Give some basic pesonal information. eg. "I am a third year ESPEME student at EDHEC Business School, Nice,.." 5. List a few of your best qualities and motivations. eg. "I am highly motivated, hard-working, with great attention to detail..." 6. Let them know that relocation isn't a problem, if the position involves moving to another country or city.eg. "London is an interesting city, and I would enjoy working in such a vibrant environment..." 7. Specify that you are enclosing (post) or attaching (email) your CV eg; "Please see my attached CV for your consideration..." 8. End the letter hopeful and confident of a response.and ususally signed "Yours sincerely" eg "I look forward to hearing from you." 9. Re-read your Cover Letter and ensure that it is concise, polite and formal. 10. Remember, you need to try to "stand out from the crowd"! The person receiving your application may receive hundreds of applications...
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...AY 2011 COMPARISON OF MARKETING STRATEGIES BETWEEN JAPANESE AND KOREAN COSMETICS COMPANIES IN THAILAND’S MARKET MATHAVEE REUNGSINPINYA Major in Business Administration GRADUATE SCHOOL OF COMMERCE WASEDA UNIVERSITY 35092351-8 C.E. PROF. GROSSBERG PROF. SUGIURA D.E. PROF. FUJITA Table of Contents CHAPTER 1. SECTION 1. SECTION 2. SECTION 3. SECTION 4. CHAPTER 2. SECTION 1. SECTION 2. SECTION 3. INTRODUCTION ................................................................................... 1 INTRODUCTION ............................................................................................ 1 OBJECTIVE OF THE STUDY........................................................................... 3 RESEARCH METHODOLOGY ......................................................................... 3 STRUCTURE OF PAPER ................................................................................. 4 INDUSTRY ANALYSIS .......................................................................... 5 THAILAND’S COSMETIC MARKET ................................................................. 5 JAPANESE COSMETICS IN THAILAND ........................................................... 8 KOREAN COSMETICS IN THAILAND ........................................................... 10 CHAPTER 3. MARKETING STRATEGIES OF MAJOR JAPANESE AND KOREAN COSMETIC COMPANIES ..............................................................................................14 SECTION 1. JAPANESE...
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...UFR DE LANGUES, LITTÉRATURES ET CIVILISATIONS ÉTRANGÈRES CENTRE D’ÉTUDES DU TOURISME ET DES INDUSTRIES DE L’ACCUEIL LICENCE PROFESSIONNELLE HÔTELLERIE TOURISME Licence professionnelle Hôtellerie restauration PROJET TUTORÉ La concurrence dans l’hôtellerie de luxe Aurélie MANAUX Année universitaire : 2007 – 2008 Sous la direction de : Éric OLMÉDO Le CÉTIA de l’Université de Toulouse II – Le Mirail n’entend donner aucune approbation, ni improbation dans les projets tutorés et mémoires de recherche. Ces opinions doivent être considérées comme propres à leur auteur(e). Épigraphe « Consommer du luxe, c’est consommer à la fois un produit, une légende ou un mythe, une tradition, des savoir-faire et un rite d’usage » Gilles LIPOVETSKY, philosophe Remerciements Je tiens à remercier toutes les personnes m’ayant aidé à la réalisation de ce projet tutoré ; Tout d’abord, Monsieur OLMÉDO, mon maître de recherche, pour m’avoir guidé dans la construction de mon plan, Mais aussi Monsieur PICHON pour sa disponibilité et pour l’aide précieuse qu’il m’a apportée dans l’élaboration de ce projet. Je tiens également à exprimer ma gratitude à Monsieur CINOTTI qui m’a aidé à m’orienter dans mes recherches. Enfin, j’adresse également mes remerciements à Madame COURET, pour m’avoir guidé dans le choix de mon sujet, en collaboration avec Monsieur LAPORTE. Sommaire Sommaire ......................................................................................
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......................................................... 10 1.1 QU’EST-CE QUE LE LUXE ? .................................................................................................................. 10 1.2 HISTORIQUE DE L’HÔTELLERIE DE LUXE............................................................................................. 16 1.3 SITUATION ACTUELLE DE L’HÔTELLERIE DE LUXE EN FRANCE ........................................................... 19 1.4 L’OFFRE DE L’HÔTELLERIE DE LUXE................................................................................................... 20 1.5 LES CRITÈRES PROPRES À L’HÔTEL DE LUXE ....................................................................................... 23 1.6 ETUDE DE LA CLIENTÈLE DU...
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...Le Marché du prêt-à-porter de luxe pour enfants en Chine, son potentiel, ses spécificités Remerciements En préambule à mon mémoire, je souhaite adresser mes remerciements les plus sincères aux personnes qui m’ont apporté leur aide tout au long de cette année car ils m’ont permis de passer une année très enrichissante à Sup de Luxe. Mes remerciements s’adressent également à Madame Nathalie Paindavoine - directrice de la marque Gabriel et Valentin, et Monsieur Sébastien Platero - directeur comercial chez Gabriel et Valentin, pour leur soutien et leur patience. Merci de m’avoir fait découvrir votre entreprise et votre secteur d’activité. Sans eux, ce mémoire n’aurait probablement jamais vu le jour. Je n’oublie pas non plus Monsieur MAO Ang, Directeur marketing de marque Annil (Chine), et Monsieur Ronnie L.H. Poon, assistant du vice-président de Citi International HongKong qui ont gentiment accepté de répondre à mes questions en prenant sur leur temps. Madame Fontaine Christelle, store manager chez Sergio Rossi au Bon Marché, a toute mon affection pour sa gentillesse et sa compréhension. Enfin, j’adresse mes plus sincères remerciements au jury qui me fait l’honneur de lire mon mémoire. Merci à toutes et à tous. C.V Kuan ZHANG | | | 99 rue de Charenton, 75012 Paris | | | +33(0)7 62 94 82 00 | Née le 19/01/1988 | | @ rechelbaby.zhang@gmail.com | Nationalité: CHINOISE | | FORMATION & DIPLOMES ...
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...Alyssa Taelman Etude De Marché The influence of Northern European bloggers What influence do bloggers have on fashion? Introduction Nowadays, fashion blogs are all over the Internet, but what exactly is a fashion blog? I will start out by a definition of a fashion blog and a definition of a fashion blogger. Definition fashion blog: a fashion blog is an online medium where all sides of fashion are covered. This includes blogs about: Runway trends Fashion items, such as shoes and handbags Celebrity fashion Street style outfits worn by regular people Definition fashion blogger: fashion blogger are ‘normal’ people, fashion fans, who decide to express their opinions about fashion statements giving their own personal interpretations of what trends are. The opinions may then become very popular world wide because of the medium they use: Internet. Fashion blogs can be categorized in a number of ways: by writer’s expertise, by ownership and by theme. 1 By writer’s expertise 3 sorts of writers can write fashion blogs: insiders, outsiders or aspiring outsiders. 1. Insiders Insiders are people who work (or have previously worked) in the fashion industry or for the traditional fashion media (fashion writers, fashion critics and fashion reporters). For example: Yara Michels from This Chick’s Got Style who is also a magazine editor for Elle Holland. 2. Outsiders Outsiders are people who know a lot (or at least have strong...
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...Marketing Résumé complet des chapitres 1 à 19 Année 2007-2008 Réalisé par Christopher B. EPHEC (Commerce Extérieur) 2 Marketing Chapitre 1 : Comprendre le marketing Notes originales rédigées par Christopher B. EPHEC 2007-2008 1. L’importance du marketing. Les responsables du marketing assument diverses tâches : - Recherchent et analysent, - Choisissent (définition des objectifs), - Agissent (actions sur le terrain), - Contrôlent (feed back) 2. Le rôle du marketing. a. Qu’est-ce que le marketing ? C’est un mécanisme économique et social par lequel individus et groupes vont satisfaire leurs besoins et désirs au moyen de l’échange et de la création de biens et services de valeurs. Le but du marketing est de rendre la vente superflue. Le client souhaite acheter le produit car il a été conçu pour répondre à ses attentes. Tout ce dont on a alors besoin est de rendre le produit disponible. b. Les échanges et transactions. Échange : transfert d’une chose en contrepartie d’une autre. Transaction : échange de valeurs entre au moins deux parties. On passe du marketing transactionnel au marketing relationnel lorsque les relations sont long termes. c. Sur quoi porte le marketing ? Biens (café, eau -> dispo en magasin donc achat) ; Services (coiffeurs, hôtels) ; Idées (anti-tabac) ; Informations (encyclopédie) ; Propriétés (maison -> il y a eu un achat) ; Endroits (villes qui font de la publicité pour attirer les touristes) ; ...
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...DOCUMENT DE RÉFÉRENCE 2014 179,8 179,8 Chiffre d'affaires 2014 par zone géographique Effectif 2013 par méti CHIFFRE D’AFFAIRES AJUSTÉ PAR ZONE GÉOGRAPHIQUE 2012 2013 2012 2014 2013 2014 2012 Reste du Monde 9,6 % Royaume-Uni 11,8 % Asie-Pacifique 23,3 % CHIFFRE D’AFFAIRES AJUSTÉ PAR ACTIVITÉ Administration et informatique 16% Vente et Marketing 19% * Hors France et Royaume-Uni Marge opérationnelle 2014 par activité Marge opérationnelle 2014 par activité 2 813,3 Chiffre d'affaires 2014 par zone géographique 2 676,2 2 813,3 602,2 623,6 Femmes 54% 602,2 Rest of the World 9.6% 45,3% Transport Affichage Affichage 439,0 1 012,5 38,6% 1 014,0 37,9% 1 078,8 38,6% 1 014,0 37,9% 1 078,8 38,4% 16,7% 439,0 2012 458,8 16,7% 470,3 17,6% 458,8 16,3% 470,3 17,6% 2012 2013 2013 2014 623,6 630,0 Mobilier Urbain Europe* 374,9 Mobilier Urbain 27.2% 374,9 62,3% 391,0 62,7% 408,0 62,3% 391,0 62,7% 408,0 64,8% 64,8% 170,6 28,3% 170,2 27,3% 175,7 28,3% 170,2 27,3% 175,7 27,9% 27,9% 9,4% 62,4 10,0% 46,3 62,4 10,0% 46,3 7,3% 7,3% 38,4% 16,3% Transport 170,6 Asia-Pacific 23.3% Transport Affichage 56,7 Affichage Le chiffre d’affaires ajusté du Mobilier Urbain s’établit à 1 275,7 millions d’euros, en augmentation de 7,0 %. A périmètre et taux de change constants, la croissance est de 4,3 %. 9,4% 2012 2014 En 2014...
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...LOUIS VUITTON MOËT HENNESSY U POTRAZI ZA SINERGIJOM U SVJETSKOJ INDUSTRIJI LUKSUZA Gospodin Bernard Arno (Bernard Arnault), kojeg su istaknuti modni stručnjaci proglasili „Kraljem luksuza“ ili „Papom Mode“ ili „Vladarem logoa“, svoje kancelarije je smjestio u moderni luksuzni apartman na vrhu elegantnog sjedišta Luj Viton Moet Ensi (Louis Vuitton Moët Hennessy – LVMH). Posjetioci, koji žele da vide unutrašnjost ovog luksuznog centra, moraju najprije biti pretreseni od strane ličnih tjelohranitelja gospodina Arnoa, a onda se vrata od neprobojnog stakla nečujno otvaraju kako bi posjetioci ušli u svjetilište svjetskog modnog carstva. Okružen svijetom raskoši i lusuza, gospodin Arno je bio možda najvjerniji ambasador proizvoda svoje kompanije. To je čovjek koji je, od strane nekoliko vodećih poslovnih časopisa, godinama proglašavan za najbolje odjevenog glavnog izvršnog direktora (Best Dressed CEO). Međutim, došao je trenutak kada je bilo potrebno procijeniti situaciju, ponovo osmisliti ili čak redizajnirati strategije koje će voditi njegovu kompaniju na ulasku u veoma izazovan period njenog kratkog postojanja. Da li će LVMH biti sposoban da ispuni svoja obećanja i udvostruči prodaju svojih proizvoda i profit tokom narednih pet godina? Godina 2001. je bila turbulentna godina za LVMH. Pod vođstvom gospodina Arnoa, LVMH je bio uveliko na putu sprovođenja strategije koja je pozivala na povećanje raznovrsnosti ponude kada je riječ o luksuznim brendovima i istovremenu ekspaniziju u više...
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...What a marketer want???? N how he get there???? Types of marketing… Societal marketing Traditional marketing Word of mouth Sales promotion Gorilla marketing Viral marketing n so n so on….n what not…many more YYYYYY DY NEED TO STUDY ALL DEZ…YYYY…ITNI CARE TO HMRI HMRY PARENTS B NHI KRTY…JTNA YE LOG KRTY HY… R DEZ REALLY THE CUSTOMERS OR THE PROFIT????? TOPIC…….BIRD EYE VIEW OF HOW P & G TACKLES ITS CUSTOMERS…. SUBJECT….MARKETING MANAGEMENT SUBMITTED BY…..SADAF, FARAH ,MARYAM,RUBINA DATE OF SUBMISSION…30 APRIL 2014 SUBMITTED TO….MAAM SADI AZIZ Mahatma Gandhi > Quotes > Quotable Quote “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. CUSTOMER PSYCHOLOGY……HOW IMPORTANT FOR A MARKETER TO STUDY????? Companies use marketing to promote and sell their products or services, and consumer behavior is how consumers act and respond in the retail environment. In order for a company to create a strong marketing campaign, it is important to understand how and to what the consumer will respond. This relationship between marketing and consumer behavior involves studies, focus groups, psychological analyses and other methods of studying the market for a particular...
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