Premium Essay

Eureka

In:

Submitted By pimpsean999
Words 1109
Pages 5
Eureka Forbes Ltd. Managing the Selling Effort (A) - Notes 1. Should Goklaney roll out the new “Bettering the Best” program through the entire sales organization? What changes would you recommend (if any) to the current plan? Why? What risks do you see? 2. Define the role of the EuroChamp. What are the sales tasks that the firm wants the EuroChamp to undertake? 3. What are the qualities of a good EuroChamp? Compare and contrast the EuroChamp with other examples of sales representatives. 4. Explain the reasons for the sales process failures that Goklaney observed in the field. What are the reasons for the current situation? 5. Do you agree with the firm’s current approach to compensation? How does the new program change this approach? 6. Assess the other aspects of the sales management practices at Eureka Forbes Ltd. What changes would you recommend (if any) to the firm’s approach to recruitment, training, supervision, evaluation, and compensation?
Important Facts of the Case 1. Eureka Forbes Ltd. (EFL), a joint venture between Forbes Group and Electrolux formed in 1982, is the leading company in India in consumer durable products like vacuum cleaner and water purifier. 2. Over the years, EFL has effectively utilized the direct selling approach by setting up the largest field sales force in Asia comprising of 5,000+ sales representatives called ‘Eurochamps’ for its two main products, EuroClean vacuum cleaner and AquaGuard water purifier. The image of a Eurochamp, wearing a white shirt and a dark tie, with a demo kit in his bag, going from door to door, has been ingrained in the minds of Indian consumers permanently. This goes with the motto of the company to consider the customer as “A Friend for Life”. 3. By late 2003, however, the company was faced with multiple issues like declining sales volumes, falling sales closure rates

Similar Documents

Premium Essay

Eureka Rebellion Research Paper

...The Eureka Rebellion was a rebellion in 1854, instigated by gold miners in Ballarat, Victoria, Australia, who revolted against the colonial authority of the United Kingdom. The Battle of the Eureka Stockade, by which the rebellion is popularly known, was fought between miners and the colonial forces of Australia on the 3rd December 1854 at Eureka Lead and named for the stockade structure built by miners during the conflict.[2] The rebellion resulted in the deaths of at least 27 people, the majority of whom were rebels. The rebellion was the culmination of a period of civil disobedience in the Ballarat region during the Victorian gold rush with miners objecting to the expense of a miner's licence, taxation via the licence without representation,...

Words: 273 - Pages: 2

Premium Essay

Eureka Forbes

...Eureka Forbes Ltd Problems EFL’s revenues in vacuum cleaner category softened over the past 18 months - Growth in the division has fallen from 12% in year 1999-2000 to 0.5% in year 2003-2004 Sales closure rates were falling High sales rep attrition rate Issues in current system Territory issues • Changing demographics made some territories more lucrative than others Remote monitoring and control • • • • Absence of a formal database of the sales rep Instances of two EuroChamps ended up calling same customers Difficult for senior managers to monitor sales activities of sales rep Senior sales rep used their contacts to gain access to referrals and sales lead Training Issues • EuroChamps focused on completing demos – missed prospect’s visible cues, and hence an easy sale • Reason could be lack of proper training - Art of responding to customer objections neglected in EuroChamps Training • Demo equipments were damaged or not cleaned Compensation plan issues • Compensation plan didn’t reflect the efforts that sales rep made in trying to close deals “Bettering the best” – Comparison Existing system New system Compensation plan didn’t reflect the efforts Broke larger targets into smaller parts which reflected the efforts Eg. A door knock earned 5 points, a demo 100 etc Remote monitoring and control issues Computerized reporting systems New activity forms were introduced Training issues Territory issues Point...

Words: 480 - Pages: 2

Premium Essay

Eureka Forbes

...[pic] Eureka Forbes Ltd. Managing the Selling Effort SHRM Case Submission [pic][pic] 17-Jul-12 PGPX –VII (12-13) – Term I1 Aditya Bansal ( 6612006) Problem Statement Eureka Forbes Ltd. (EFL), a joint venture between Forbes Group and Electrolux formed in 1982, is the leading company in India in consumer durable products like vacuum cleaner and water purifier. Over the years, EFL has effectively utilized the direct selling approach by setting up the largest field sales force in Asia comprising of 5,000+ sales representatives called ‘Eurochamps’ for its two main products, EuroClean vacuum cleaner and AquaGuard water purifier. The image of a Eurochamp, wearing a white shirt and a dark tie, with a demo kit in his bag, going from door to door, has been ingrained in the minds of Indian consumers permanently. This goes with the motto of the company to consider the customer as “A Friend for Life”. By late 2003, however, the company was faced with multiple issues like declining sales volumes, falling sales closure rates and high sales rep attrition. The company also witnessed a declining performance of the sales force across many of EFL’s territories. There were instances of missing sales and other such irregularities by the Eurochamps. To counter this, Mr. Suresh Goklaney, the CEO of the company, came up with a new sales representative evaluation and compensation system called “Bettering the Best”. The new system called for rewarding sales reps for process adherence and...

Words: 1525 - Pages: 7

Premium Essay

The Eureka Phenomenon

...The Eureka Phenomenon uses examples throughout the story to support a certain way of dealing with a problem. The problem was when you get stuck trying to figure something out, how to get yourself back on track. Well, one of the examples used to figure out that situation was one about a king thinking that he got screwed over on the amount of gold used on his crown. The story supported the original problem, but equations were then brought into the story later on. These equations seemed to play no important role in the story in my opinion. The story talks about molecules and atoms, but I do not see the point in doing so. I believe this was just meant to make the story seem more important than what it truly is. By adding in the equation to the story, it cause confusion and makes it boring. I don’t see how using these equations help to prove the problem at the beginning of the story. The equations just seem to be added in for no reason and get the whole story off topic. The equations are just plain confusing. I may not be the best at science, but I am not the worst either, and I still don’t understand these equations. I have read over them all more than twice, and I am hopeless when it comes to trying to understand them. The story does attempt to explain the equations, but not to the level in which anyone reading the story could understand. All of the examples that have been told throughout the story, all had to do with science and equations, but why? The reason...

Words: 574 - Pages: 3

Free Essay

Eureka Street

...Loving the city in Robert Mc Liam Wilson, Eureka Street (1996) – ch 10 Nel 1996 Robert Mcliam Wilson pubblica Eureka street, romanzo rilevante per la comprensione della situazione irlandese e soprattutto un ritratto della vita degli irlandesi nella città di Belfast. Amori, passioni, tragedie ma anche gesti della vita quotidiana vengono raccontati e il lettore si trova catapultato in quel mondo, in quello spazio geografico caratterizzato da una profonda divisione interna per cui si combatte ancora oggi. Belfast è divisa al suo interno tra protestanti e cattolici e la popolazione deve rispettare dei confini. Tutto il romanzo ruota intorno a questa città ma è nel capitolo 10 che ne troviamo i riferimenti più espliciti, toccanti, taglienti e appassionati: “La città palpita” è scritto, “come se respirasse”. Una città descritta come fosse un essere umano, che vive ama e soffre, che viene oltraggiata, umiliata ma anche amata. Una città violata, colma di sigle e acronimi su ogni muro: IRA, INLA, UVF, UFF, OAG, gli abitanti della città ne vedono decine ogni giorno, come fosse un nodo nel fazzoletto per ricordare che vi è una divisione e che vi sono gruppi che combattono l’uno contro l’altro cercando di affermarsi e imporsi. Sigle, incontri religiosi e bandiere: simboli della divisione. Mazzi di fiori sparsi per le strade: simbolo delle conseguenze, delle tragedie, delle vite strappate a causa di un conflitto che è più un’eredità piuttosto che una scelta. Cattolici e protestanti...

Words: 775 - Pages: 4

Premium Essay

Eureka Stockade Informative Speech

...Hello everyone, I would just like to thank you all for being here to listen about why I believe the discovery channel should make a film about the Eureka Stockade. Movies these days are not like they used to be and I believe that movies should give a message across and teach you something. For example the Eureka Stockade, this event showed that with teamwork results can come about, that without this occurrence democracy would be much different and also fairness and equality wouldn’t be the same. The Eureka Stockade occurred in 1854 in Ballarat, Victoria. It was caused by a disagreement over what the miners felt were unfair fees from the government. The miners had to pay license fees even if they didn’t find gold which resulted to unsuccessful...

Words: 702 - Pages: 3

Premium Essay

John Cena's Accomplishments

...John Cena was born in West Newbury, Massachusetts. He was raised with four other brothers and other family members. He attended a private boarding school and later graduated from Springfield College in Massachusetts. He ended up earning a degree in exercise physiology. He eventually decided to pursue a career in bodybuilding. Before he ended up in WWE professional wrestling, John Cena worked as a driver for a limousine company. Let's just hope he didn't have to drive the funeral homes limousine. Later in life, John Cena started his professional wrestling career in the World Wrestling Federation (now, the World Wrestling Entertainment) in October 2000. Eventually, John Cena was up against renowned fighters, that not only fought him, but lost to him too! In February, 2013, Cena suffered a legitimate achilles tendon injury. John Cena’s injuries threatened to ruin his WWE career as he had to undergo surgery for a triceps tear. John Cena was out of service from professional wrestling for almost six months. He later recovered to continue on. Cena fought established fighters like Alberto Del Rio, Bray Wyatt and Kane. John Cena’s return to the WWE was greeted with celebrating and great joy from his fans. Everyone wanted to see the grand slam on the battlefield. Over the years, Cena has developed a recognizable persona that appeals to audiences and his army of fans. He dresses up like a dank, rather dank rapper. He jersey's, backward hats, and a chain with a padlock around his neck...

Words: 537 - Pages: 3

Premium Essay

Gallipoli And The Eureka Poem: The Australian Identity

...Gallipoli and the eureka poem demonstrates a portrayal that the term ‘mate’ is represented to identify the relationship between men during times of challenge and how men were seen to be brave people, and would help their mates through tough times. It serves this purpose of mutual respect, and unconditional assistance. Mateship shares an explicit concept that can be betrayed back to early colonial times. For example, the harsh environment in which convicts and new settlers found themselves meant that men and women closely relied on each other for all sorts of help. The Australian representation of mateship is portrayed through the sense of one being brave, fighting against the odds, and to always stick with that one mate to protect one another no matter what comes towards them, and most of all to always have a joke and have fun with each other. The...

Words: 565 - Pages: 3

Free Essay

Driver-Less Cars

...Accidents happen every day, which consists of terrifying situations in an individual’s life and there are hundreds or thousands of accidents involving automobiles. A known fact is that most number of people has no survivals as they do not get to hospital in time after their car accident. The 2010 national Automobile census, mentioned that more than 90% of reported accidents were caused by driver and less than 10% was due to outside or car problems. As the advances of technology increases, so does the danger to people. This is due to there being production of faster cars that are more powerful, therefore increasing the chances of danger. The famous futurist Norman Bell Geddes said that “Your grandchildren will snap across the entire continent in 24 hours on a new kind of highway and in a new kind of driverless car that is controlled by the push of a button," Some say his idea was what inspired the creation of the Interstate Highway System. Few years ago, the driverless cars were seen as just science fiction, an imagination that was only accomplished in movies and novels. However it is close to being a reality that will be soon experienced. Currently, technology is so close, as our cars are technologically advanced enough to be able steer themselves. Moreover, the cars can also accelerate and brake to sustain a safe driving distance from any cars ahead and also detect and avoid crashes with other cars on all the sides. With this much technology advancement, making the cars...

Words: 1428 - Pages: 6

Premium Essay

How Did Edgar Allan Poe Dying Drunk In A Gutter

...The eeriness that surrounds Edgar Allen Poe’s life created a lot of controversy to his name. Many myths have been formed after his death at the age of 40. The wild myths includes Poe died drunk in a gutter, Poe was an opium addict, and Poe was expelled from the University of Virginia. As I said in the beginning of my sentence, all of the following statements are false. Many people still believe that these myths are actually true, even until this day! I’m here to provide the evidence to prove that these myths are just myths. Let’s begin with our first myth of Poe dying drunk in a gutter. Poe didn’t actually die drunk in a gutter. The article “Poe died in a gutter”, said he died in a Washington College Hospital. Although Poe’s medical records...

Words: 299 - Pages: 2

Premium Essay

Edgar Allan Poe Death Research Paper

...“Was the death of Edgar Allan Poe really an accident?” Edgar Allan Poe death on October 7, 1949 was a strange and surprising event to everyone who knew and loved him. The cause of Poe’s death remains a mystery even now. While there are many reasonable facts and theories surrounding Poe’s unusual death, such as, heavy metal poisoning, further investigation regarding Poe’s enemies needs to happen in order for the mystery to be solved. There are many things that are known about the events surrounding Poe’s shocking decline in health and eventually his demise. For example, Poe was told by his fiance Elmira Shelton that he looked ill about a day before his departure for Philadelphia. So, Poe visited his doctor and friend, John Carter who recommended that he stay home and rest (D). During many times before his decline in health Poe suffered from recurrent depression, drug and alcohol abuse (A). A few days after his departure he was found “semi-conscious and was taken to a nearby hospital known as Washington College Hospital for he had chosen to ignore Carters orders (C). On the fourth day he “awoke and yelled for Reynolds”. The doctors did not know what to do so Poe continued yelling throughout the night (C) . On October 7, 1849 he calmly breath this quick prayer,” Lord, help my poor soul.” and he died. No autopsy was performed and he was buried two days later. After his unexpected passing many theories swelled about his death. One such theory was cooping. “Poe was spotted at Ryan’s...

Words: 632 - Pages: 3

Premium Essay

Edgar Allan Poe Research Paper

... Edgar Allan poe is a renowned poet best known for his short stories. He is a dark writer due to his tragic childhood. This childhood ,however,is one of the main reasons he wrote his dark tells. Edgar Allan Poe was born on January 9th, 1809 in Boston. His parents were travelling actors that did not make much money. When he was just 2 years of age, his father abandoned them leaving Elizabeth to take care of their kids Edgar, his older brother Henry and his infant sister Rosalie. Soon after this things got worse. His mother, Elizabeth Poe, died from the disease tuberculosis. Within days of this Edgar’s father, David Poe, also died of the same disease. The three Poe children were split up.Henry went to live with his paternal grandparents. Rosalie was adopted by the McKenzie family. Edgar was taken in by a couple who could not have children, John and Frances Allan. John Allan was a tobacco farmer. John sent Edgar to the best boarding schools and later sent him to the University of Virginia. Poe excelled academically but unfortunately Edgar had a bad gambling problem. He went $2,000.00 in debt during his first semester of college and John refused to pay the debts so he stopped attending the school. Because of this Edgar ditched Virginia and the Allansand went to Baltimore to live with his relatives. After this Edgar enlisted in the U.S. army at West Point. He enlisted under the name “Edgar A. Perry”. Shmoop.com states that “ He did well as a soldier, rising to the rank of...

Words: 537 - Pages: 3

Premium Essay

Driverless Cars

...Google Cars Darrell Jackson Jr. Composition II Cars that can drive themselves are no longer a part of science fiction. Google is currently in the process of changing the world as we know it. Google is working on a project called “driverless cars”. “What is a driverless car” you ask? A driverless car is an autonomous vehicle that can drive itself from one place to another without the assistance from a human driver. The driverless car is a project by Google that enables your car to drive without really driving. Although these cars have yet to hit the roads, they are already being tested by Google and many different car companies. Google has complete over 700,000 driving miles accident free, in which they traveled congested streets and popular intersections. According to predictions driverless cars could be a reality by 2020. Google is still in the beginning stages of making this project official because there is a lot of barriers that have to get through, but confidently state driverless cars will become available in the near future. Google have at least 10 different prototypes that they use as practice cars. Some examples of these cars are the Toyota Prius and the Lexus SL600h. The basic designs of this project consist of a car with a rotating sensor on the top that spins 360 degrees, to create a 3D map of the cars location. A sensor located on the left rear wheel that tracks the car movements and locates it on the map. There is a video camera on the windshield by the rear...

Words: 1457 - Pages: 6

Free Essay

Darpa

...Favian Morales GS1140 Tuesday 7:20pm Instructor K. Fitch October 7, 2014 The DARPA project The DARPA headquarters was founded the year of 1958 in Arlington, Virginia by our very own president Dwight D Eisenhower. They have a total of 240 employees, and has an annual budget of 2.8 billion. DARPA stands for Defense Advanced Research Projects Agency. That is not the information I want to bring to your attention. The information I want you to know is about the DARPA challenge (The driverless car). From what I researched, the purpose of this vehicle is to travel into disasters that human engineering couldn’t bear to enter. The driverless vehicle must perform thee various tasks: 1. Drive a utility vehicle at the site.2. Travel dismounted across rubble.3. Remove debris blocking an entryway.4. Open a door and enter a building.5. Climb an industrial ladder and traverse an industrial walkway.6. Use a tool to break through a concrete panel.7. Locate and close a valve near a leaking pipe.8. Connect a fire hose to a standpipe and turn on a valve. I personally think it is impossible to build, for the simple fact that I would not even know where to start. While writing this essay, I was thinking of ways to engineer such a vehicle. I couldn’t come up with no analysis to such a challenge, then it hit me. What was said in the article I what Mr. Fitch been teaching us all along. The lesson of the original challenge [DARPA Grand Challenge - driverless cars] is that persistence pays....

Words: 328 - Pages: 2

Premium Essay

Comparing Alcoholism, Rabies, Poisson And Gas Lighting

...Edgar A. Poe was an American Writer, born in Chelsea, Massachusetts in1809. In his career, Edgar wrote famous stories that will be always remembered, like The Raven, The Tell-Tale Heart, and Annabel Lee and one of the most famous phrase that he said was “I became insane, with long intervals of horrible sanity”. On October 7, 1848 he died and the reason why is still is a mystery. Some of the theories are Alcoholism, Rabies, Poisson and Gas Lighting. Because of the symptoms, proves, and Studies a valid theory of his death could be Gas lighting. To begin with some hints that prove that Gas lighting was the reason of his death is that Gas lighting produces Carbon Monoxide. Carbon monoxide is a toxic gas that could have poisoned him, causing him to die. Poe’s and his wife, Virginia levels of Mercury, Lead, Arsenic, Nickel, Uranium, and Vanadium were out of the normal compared to the healthy modern normal symptom threshold according to the results of the testing of their hairs. As well Baltimore installed gas lighting in 1817. In the same way Philadelphia & Boston soon had gas lighting licking of their own and so Baltimore could have had carbon monoxide of the the gas licking. Also gas lighting symptoms affected people every week and use to kill a great amount of people in the 1800s. In result Edgar could have been affected by the licking or this could have been the reason of his of his death. Considering carbon monoxide is released when using gas laters are used. When someone...

Words: 496 - Pages: 2