...Detecting Media Bias December 9, 2012 Detecting Media Bias Being able to make critical evaluations comes to play with an importance towards news stories with stories about the news media being biased against President Obama. There is a news coverage story that involves about Senator John McCain making the claim that the press was being biased and only supporting Obama during the election time. McCain, upset over the extent to which his campaign has been eclipsed, launched a video on the internet entitled Obama Love, with quotes from television anchors and journalists that he regards as evidence of bias (MacAskill, 2008). The news story that was covered for this paper is to be accurate and has sufficient depth and breadth. For the reason there is documentation from both sides towards the issue that is being discussed. It discusses about what the issue at hand is about in detail with specific facts. This news story could have covered more about why Senator John McCain felt as though President Obama was getting more attention towards the election time than the Republican Party. It seemed to just focus on what Senator John McCain’s issues were. But since Obama won the Democratic nomination last month, his campaign team has complained repeatedly that the US media is behaving as if the election is a foregone conclusion (MacAskill, 2008). Something to consider from this article about the facts that were and were not considered involve what...
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... About Us Contact Us Advertise Privacy Policy Press Room Reprints Feedback Employee Benefits Network: BenefitsPro FreeERISA Benefits Selling Broker Innovation Lab Benefits Selling Expo eNewsletters Magazine Feedback? Search Twitter Facebook Google+ LinkedIn Read Next Article Best sales and marketing tips: Social media Share This Story Advertisement Home / Benefits Brokers / Sales Strategies Best sales and marketing tips: Old school 100 sales and marketing tips, part 2 Jan 06, 2015 | By Kathryn Mayer Email LinkedIn Twitter Facebook Google+ Share This Story (Image courtesy of ponsulak/FreeDigitalPhotos.net) (Image courtesy of ponsulak/FreeDigitalPhotos.net) Our 100 sales and marketing tips list this year is broken down into 10 important categories. We've already covered social media. This list focuses on old school sales techniques. 11. Forget the group meetings, the conference calls, the social media posts: Meet with clients one-on-one. They still like it. 12. Send cards to your clients for birthdays, anniversaries or Christmas (via snail mail, not just email). Advertisement 13. Always carry business cards with you (and give them out!) 14. Smile. Make eye contact. You know, be a friendly person. 15. Get up early. —F. George du Pont; employee benefits specialist, Aflac 16. Send thank you cards. 17. Be...
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...possible try to implement this article in evaluating the reason for failure of any IMC campaign. Evaluating IMC campaigns: Today’s business world is dominated by uncertainty and challenges. On the one hand customers have become increasingly demanding and critical regarding companies and products. They expect instant gratification, innovative products, special offers and perks, while at the same time demanding ethics, responsibility, impeccable reputation and brand value. On the other hand the global economy in going through rough times, putting a lot of financial pressures on companies and shifting business focus on accountability and control. Improving marketing communications management becomes an imperative in this context. The efficiency of the marketing management process is determined by a systematic approach to planning and evaluating outcomes. Measuring the results of integrated communication campaigns, especially initiatives aimed at determining behavioral changes, raises a unique challenge to marketers. Increasing downward cost pressures have determined marketers to move their budgets away from the expensive mass media advertising and to explore new, more targeted and innovative territories. At the same time, the explosive development of media over the last few decades opened up a whole new perspective and countless possibilities for organizations to reach and connect to their audience. This fragmentation of the media landscape has been accompanied by a significant...
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...______________________________________________________________________________ Strategies At the outset, Hanser believes that research and education are key components of their client relations. Substantial time is spent learning as much about prospective clients’ industries as possible. Once hired, the firm believes that communication with clients should be straightforward, concise, and comprehensive. Budgets and program proposals, in particular, are detailed and complete. Hanser allows clients to have a great deal of input and decision-making. Changes to a clients’ PR “team” can only be made if that client approves them. For Hanser & Associates, there are three keys to success. First, the firm specializes exclusively in public relations, rather than media and mass communication. Second, the company conducts extensive research about clients, industry trends, and demographics. Finally, they utilize an extensive network of worldwide professionals to reach as many clients as possible. ______________________________________________________________________________...
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... readers or listeners) to purchase or take some action upon products, ideals, or services. 3. Sales promotion - Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability 4. Publicity - At its core, publicity is the simple act of making a suggestion to a journalist that leads to the inclusion of a company or product in a story Personal selling is differentiated from the other promotional tools in two ways: 1. Personal selling is personal communication, whereas advertising and sales promotions are non-personal. 2. In personal selling, the audience perceives the message as being delivered by the organization, whereas in publicity, even when it is in the form of personal communication, the audience typically perceives the media, not the organization, as being the source of the message. SALES MANAGEMENT PROCESS: Sales management is simply management of an organization’s personal selling function. The personal selling function requires a large number of diverse activities which can be classified into three major categories namely: 1. Planning 2. Implementation 3. Control. Sales managers are involved in both the strategy (planning) and people (implementation) aspects of personal selling as well as in evaluating...
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...Forecasting by Yvonne Dickens Financial analysis is evaluating, interpretation and selecting financial data and other information to help with investing and decision making. Financial data is provided by the company in annual reports and required disclosures. Financial data can also be collected from financial press, the electronic media, and economic data. However most information needed for financial analysis is the income statement, balance sheets, and statement of cash flows. The use of ratios helps to analysis the financial data to help forecast where the company is headed. There are several different ratios that should be used. Ratios can be classified as a coverage ratio which measures ability to meet obligations, a return ratio that measures net benefit to used resources, turnover ratios measures gross benefit to used resources, and component percentage the ratio of one component of an item to an item. The liquidity ratio is the measurement of a company‘s ability to create enough cash to meet their needs. There are three ratios for liquidity: 1. Current ratio determines if the company can meet its liabilities with its assets. 2. Quick ratio determines the company‘s ability to satisfy liabilities with its liquid assets. 3. Net working capital to sales ratio indicates current assets minus current liabilities divided by sales. If these ratios are large the company has the ability to liquidate and satisfy is obligations. Activity ratios like inventory turnover...
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...1. Introduction Extensive research has been conducted on the topic of how media circulation affects political accountability and government policy. Theory predicts that for a higher share of media receivers, political accountability and hence government expenditures increase. Besley & Burgess (2002) give additional insight into this topic by analyzing the impact of media circulation on government responsiveness to falls in food production and crop flood damage in Indian states. The authors use the extent of public food distribution and calamity relief as proxies for government responsiveness. In addition to media factors, political and economic factors are introduced as potential determinants of policies. The predictions of the theory are underlined by the results of the paper: Government responsiveness increases with a higher amount of media users within a state. Further, political factors are also relevant determinants, whereas, economic factors are of low importance. In the following, the paper will be critically assessed within these sections. First, the theory, the propositions as well as the empirical strategy are introduced and compared to discussions in class. Second, the results of the paper are outlined. Third, the empirical strategy as well as the results will be analyzed and compared to prior research and theory. Finally, a short conclusion and outlook will be given. 2. Theory, Propositions and Empirical Strategy The theoretical two-period model of Besley & Burgess...
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...As an online learner, aiming to be a professional in the field of Community Services, Child Protection, I have learned the skills and attributes I need in order to be successful are related to week ones readings, Swinburne Online (2015), Learning and Communicating Online, Future Work Skills 2020 (Institute for the Future, 2011). With many changes relating to the expand of computerised systems and the increasing use of technology, it will be beneficial for me to develop and apply the following skills. Sense Making will help me to provide meaning to my experiences and relate this to my current tasks. Having a broad knowledge in this area will enable me to relate to different situations and deal with matters in a professional and advising manner. Social Intelligence will provide the confidence of my recipients, along with trust in difficult situations. Cross-Cultural Competency will be beneficial enabling me to operate in whichever environment I am placed. Strong communicational skills will need to be demonstrated to connect with a wide range of people and build relationships to work effectively together. Design Mindset will enable me not to focus on the problem, however, to focus on the solution and what action will be required in certain situations. Virtual Collaboration will need to be demonstrated enabling me to work productively and demonstrate my team leadership skills. Learning online is different because it is not the traditional face to face communication. Online...
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...Unlike life insurance, however, private disability insurance is almost always more expensive than group, often significantly so.So, if the id Mr. Lawrences carefully examine his employer's plan and decide he needs more disability coverage, he should start by looking in his own back yard. Some employer plans allow you to buy additional coverage -- often a boost from 60% to 80% of your salary -- through the same group plan, at bargain rates. Also, if he is a member of any groups, clubs, or professional associations, he should check those sources too.The Lawrences need to choose a plan with in their budgets because companies can take a lot our of your pay check. Its not cheap.Some advantages to private disability insuranceBenefits Mr Lawrence would receive if he or his wife became disabled will be tax-free, as long ashe paid the insurance premiums with after-tax money.The policy will not be tied to his current job. This leaves him free to experience a mid-life crisis, heading off to the Himalayas with disability insurance in tow...
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...Detecting Media Bias The goal is that 80% of Americans will sign up for health-care via the Internet website will likely not happen anytime soon. The story was clear, accurate, and to the point. Facts were reported, that there are flaws in the system. Whether it be that some cases are just too complicated for the website to handle, or that the website itself has issues which is not allowing people to progress through the necessary steps to get health-care coverage. The story did not give alternative perspectives, or world views, it is a one sided story. There was many questionable assumptions within the article. The assumption was that 80% or 1 in 5 people will have complications with signing up, those numbers would clearly be different depending on which agency the information was gather from. Officials had many months to get the Healthcare.gov website up and running yet it had been proven it has failed at the start of the program which did not allow people to sign up in a clear and timely matter. The website should have been tested with a soft opening so that the issues could be worked out long before the actual launch. This would have given officials time to make the necessary corrections to the website. It’s important to remain clear minded, unbiased and focus on the facts, when critical evaluating any written work even a simple story as the one that is simply discussed here. Getting a full understanding of any story means reading the full story and making judgment only...
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... skills, and knowledge, but also the human requirements since this is a very vital point in assuring the job analysis is formulated in accordance with what kind of employee is sought after. In addition the job analysis will be helpful in appraisal of employee performance and job evaluation, such as pay increases and/or bonuses and also will give the organization indicators if additional training is needed. Job Ad A job advertisement would be the next step after the job analysis has been formulated in order to start the recruitment process. The job ad should include relevant information in accordance with the previously created job analysis. The media at which recruitment will take place should be also identified in order to give the most available coverage. Many different venues can be utilized such as the web, social media, job fairs, and many more. Nevertheless, the most cost effective would be to place the job ad on the web and choose the resumes from there. Job fairs require resources, such as time and personnel, which the organization would have to pay for. The recruitment and selection process should be taken with the utmost respect to time and resources; the organization does not want to...
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...closing their doors due to costs not being reimbursed adequately for care being provided. Access to Insurance The Patient Protection and Affordable Care Act of 2010 (PPACA) as explained by Davis (2010) gives more access to insurance for United States citizens. Improved access to insurance comes from multiple rules that range from prohibiting restriction of insurance coverage to covering children of already those already covered by insurance up through age 26. Since the PPACA is based on the Massachusetts’ 2006 health care reform plan (Gruber, 2011), it is reasonable to evaluate the effects that have been experienced in Massachusetts. One thing to note is that 124,000 fewer people in Massachusetts have employer-sponsored insurance, creating an even bigger public burden, since this is a way to reduce non-salary personnel expenses (Byron, 2011). The same scenario is being played out in the PPACA where over 1,300 companies have requested exemptions from the new law (Cover, 2011), which will put more people on the federal program as opposed to private insurance. There are several goals of expanding insurance coverage. The stated goals include improving population health and decreasing costs (Davis, 2010). The unstated goals of health care reform is control of...
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...Share on facebook Share on linkedin More... Share on google_plusone_share Share on stumbleupon Share on reddit Share on print Executive Summary The U.S. health care system faces significant challenges that clearly indicate the urgent need for reform. Attention has rightly focused on the approximately 46 million Americans who are uninsured, and on the many insured Americans who face rapid increases in premiums and out-of-pocket costs. As Congress and the Obama administration consider ways to invest new funds to reduce the number of Americans without insurance coverage, we must simultaneously address shortfalls in the quality and efficiency of care that lead to higher costs and to poor health outcomes. To do otherwise casts doubt on the feasibility and sustainability of coverage expansions and also ensures that our current health care system will continue to have large gaps — even for those with access to insurance coverage. There is broad evidence that Americans often do not get the care they need even though the United States spends more money per person on health care than any other nation in the world. Preventive care is underutilized, resulting in higher spending on complex, advanced diseases. Patients with chronic diseases such as hypertension, heart disease, and diabetes all too often do not receive proven and effective treatments such as drug therapies or selfmanagement services to help them more effectively manage their conditions. This is true for insured, uninsured,...
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...Eco Terrorism Eco-terrorism is the term used to describe the violence in the interests of environmentalists. There have been cases when environmentalists have inflicted damage to the industrial factories, due to the fact that, they cause pollution and other environmental problems. According to Manning (2012), “Eco-terrorism can be defined as the act of violence or sabotage against person and property commits and support animal right activist.” There are some organizations that participate in it, such as, Earth Liberation Front (ELF) and Animal Liberation Front (ALF). These organizations managed to burn down a ski resort and blow up a laboratory among other things. On the other hand, some groups such as the Sea Shepherd Conservation Society are labeled as eco-terrorists although they do not commit such acts of violence against humans- they do not attempt to injure or kill people, but only provoke people through property. This has led to a debate that touches on whether or not to classify these actions as "terrorist" or not. The FBI has given the environmentalists a definition ‘the use or threatened use of violence of a criminal nature against innocent victims or property by an environmentally-oriented, sub national group for environmental-political reasons, or aimed at an audience beyond the target, often of a symbolic nature.’ John Lewis, a top FBI official says, ‘The number one domestic terrorism threat is the eco-terrorism, animal-rights movement.” Eco-Terrorists...
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...that there is no reason to research an organization that underpays their employees and forces so many local businesses to close because of a perceived unfair advantage of selling goods at a cut rate price. This paper will not argue for or against Wal-Mart. This report will simply focus on the company’s written code of ethics. Organizational Ethics In all facets of our life ethics play a role, from the way we deal with the local store clerk to the way we file our taxes, we are burdened with a general code of ethics. Organizations have to do the same or more for the image of their organization to remain positive. A negative reputation in ethics in the business world will overtime cost that company more profits. And with the intense media coverage of negative stories… every aspect of the company is an organizational issue. Wal-Mart is in the business of wholesale retail to consumers of the world, and with every new store that opens, also opens the opportunity to criticize the large chain about crushing local businesses. This has been and will continue to be an issue for this organization, and after all the years of bad press the question still lingers… is selling products for lower prices worth pushing mom and pop businesses out of the market? Wal-Mart’s code of ethics calls for their general managers to report up the chain of command to deal with any...
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