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Evaluation of a Business Plan

In: Business and Management

Submitted By Vivianpd
Words 10845
Pages 44
Table of Contents 1. Executive summary………………………………………………………………………. 2 2. Business summary………………………………………………………………………. 3
2.1. NWD’s goals and objectives ………………………………………………….. 3
2.2 NWD’s mission ………………………………………………………… 3 3. Marketing……………………………………………………………………………………………. 3
3.1. Market research …………………………………………………………………. 3
3.2. Market analysis ………………………………………………………………………. 3
3.2.1. Industry trend……….…………………………………………………… 3
3.2.2. Competitor analysis ………………………………………………………… 4
3.2.3. Partners analysis ……………………………………………………………… 4
3.3 Marketing plan……………………………………………………………………………………4
3.3.1. Products/ services …………………………………………………………… 4
3.3.2. Placement …………………………………………………………………………5
3.3.3. Promotion and advertising …………………………………………………5
3.3.4. Pricing …………………………………………………………………...... 5 4. Operations …………………………………………………………………………………………. 6
4.1. Management details……………………………………………………………. 6
4.2. Operational structure and staffing ………………………………………. 6
4.3. Operational planning …………………………………………………………………… 6
4.4. Critical risks…………………………………………………………………………………. 6 5. Finances………………………………………………………………………………………. 7 6. Conclusion and recommendations……………………………………………………………. 7 References list ……………………………………………………………………………………………….. 8
Appendix – New World Delicatessen’s business plan

1. EXECUTIVE SUMMARY

This report is to evaluate the business plan of New World Delicatessen restaurant in all aspects of the business, including marketing, operation and finance that have been planned by its owner.
The plan was well prepared with relevant aspects in implementing the business, including: * The business goals and objectives of bringing up a fast food service in deli and Northwest cuisine to customer in the local area of Oregon and remain a growth in business for the first 3 years and ability to expand in future. * Having a good understanding of business environment and

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