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Evaluation of Existing Human Resource Planning Process in Sales Division of Beacon Pharmaceuticals Limited

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Beacon pharmaceuticals limited

Business Strategy for 2012

1. Total number of field force

Field force recruitment & retention will get more emphasis so that average number of field forces will remain approximately at 500 throughout the year for general team.

2. Strategic Business Unit

We will run four strategic business units simultaneously from the beginning of the year. These are General, Oncology, Cardiac and Biotech Sales team. For General team average number of field forces will be 450 throughout the year. For Oncology team average number of field forces will be 20 averages throughout the year. However based on performance we will divide the oncology team between Oncology and Hematology team. Again the Biotech team member will be 10 who will work with mainly Pegin and Eposis.

3. Mainly we will focus in institution, especially indoor.

From analysis of present market we have found that if we want to succeed in 2012 we will have to focus mainly in institution. We have a number of injectable items within our portfolio like Xovir inj, Simpli 3 inj, Xenofer inj, Plasmex injection, Xemocid injection, Acupain injection etc. So if we can concentrate more in indoor activities then it will be fruitful for the company.

4. “Superbrand” items- Xelopes & Flexibac.

We have select two brands as Superbrand for 2012. These are Xelopes and Flexibac. We all know these two items are now widely used by most of the practitioners. So with all out effort we will establish these two brands as “ Super Brands”.

5. Two hospital based MIO in each Medical College.

As we have decided to concentrate more in indoor jobs so we have decided to allocate at least two MIO in each Medical College as 24 hour indoor based MIO. However MIOs whose territory is adjacent to Medical College are also

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