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Evaluative Essay

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Submitted By dianajt18
Words 1550
Pages 7
Diana Trujillo
ENG-105
November 3rd, 2013
Kristi Perkins
Evaluative Response The crowd of raging people is seen all around the racing track as the motorcycles with bearded, determined-face drivers prepare for the start of the race, but in the midst of it all there is a daring Volkswagen who thinks it can take on everyone else. As the gun is fired by the suited man the expected race commences. The Volkswagen, with its top notch speed, battles for first place with another motorcycle whose driver is intensely staring at the finish line trying to speed up as much as possible and just as he thinks he can smell victory the Volkswagen comes out on top. As the checkered flag is waved the race comes to an end, the clear champion makes its debut out of the Volkswagen and with a cheeky smirk, a waits for his peppy, flirty lady to come congratulate him. When suddenly, the alternate universe of pure black and white drawings is switched into the universe we all know and a humorous business man is doodling the entire race on his paperwork and humming a catchy 80s theme song, when he realizes the awkward stares being given by everyone in the meeting room. He quickly tries covering his embarrassing act but with no success as the awkward stares continue from all around the table. This Volkswagen Feeling Carefree Commercial was successful because humor was used appropriately and cinematography was able to represent the intended emotions for the commercial. Humor is what keeps the audience entertained to want to keep watching that commercial. It gives it more of a possibility for the audiences’ mind to be opened and be more influential because they have actually become interested while watching it. Humorous appeal is a main goal of commercial producers so that they can hook in the audience and get their information across. Humor in this commercial was successful because of the

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