...Advertising Executive Summary Islam is one of the most widely practiced religions in the world and can be found in many different regions throughout the globe. With such a large, widespread following these populations cannot be avoided by marketers. Firms selling product globally, especially in Muslim-majority countries, need to be aware of the norms and regulations in these nations and adapt their advertisements accordingly. This can pose a real challenge, even for large multinationals, as we will see throughout the remainder of the report. Additionally, regulations found in one Islamic nation can vary greatly in comparison to the advertising styles in another. Each country is different and although many nations are Muslim-majority, such as Saudi Arabia, Iran, and Indonesia, they all have varying practices and rules and cannot be treated as one in regards to advertising. A firm must tailor their marketing style to each individual nation while respecting and acknowledging their religious practices. As far as recommendations for marketers, they will need to be tailored to each country individually, but in general it is important to embrace the Islamic religion and integrate the brand into Muslims’ everyday life while taking care to respect their beliefs and practices. Islamic nations are said to be “the next frontier” of advertising, so it is essential that large firms and their agencies take note of these norms and regulations and use research and knowledge to their...
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...Advertising Executive Summary Islam is one of the most widely practiced religions in the world and can be found in many different regions throughout the globe. With such a large, widespread following these populations cannot be avoided by marketers. Firms selling product globally, especially in Muslim-majority countries, need to be aware of the norms and regulations in these nations and adapt their advertisements accordingly. This can pose a real challenge, even for large multinationals, as we will see throughout the remainder of the report. Additionally, regulations found in one Islamic nation can vary greatly in comparison to the advertising styles in another. Each country is different and although many nations are Muslim-majority, such as Saudi Arabia, Iran, and Indonesia, they all have varying practices and rules and cannot be treated as one in regards to advertising. A firm must tailor their marketing style to each individual nation while respecting and acknowledging their religious practices. As far as recommendations for marketers, they will need to be tailored to each country individually, but in general it is important to embrace the Islamic religion and integrate the brand into Muslims’ everyday life while taking care to respect their beliefs and practices. Islamic nations are said to be “the next frontier” of advertising, so it is essential that large firms and their agencies take note of these norms and regulations and use research and knowledge to their...
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...gathering and presenting “news”, defined in a report of recent events or information. The objective of any media organization is to provide the public with news reports that “seek and report the truth, encourage civic debate to build our communities, and serve the public interest.”i stated in principle by the Canadian Association of Journalists. We will address three ethnical issues brought to our attention related to editorial bias, anonymous sources and attribution, and respect for the right of privacy. Furthermore, we will examine one of three ethical paths presented in today’s journalism. They “defend freedom of expression and freedom of the press”ii The three ethical paths include amoral, which can be defined as not questioning what is right or wrong or inserting moral standard in the reporting. Secondly, immoral involves the violation of journalistic code of conduct or principles. Lastly, moral concerns conforming to the rules, norms and acceptable journalistic codes of conduct, which will be our main focus. In this context, morality includes the ethical responsibilities such as not abusing its press freedom, avoiding unnecessary harm to any subjects, being truthful, keeping promises, and refusing special favors or sensationalism. Moral choices should never be based on the journalist’s self-interest, such as financial gain or common etiquette. Rather, the choice should be based on whether the method of newsgathering...
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...decade later were monumental events in the history of Asia and its ripples were felt in the Western world. In the Sino-Japanese War, the Western world witnessed the fruits of Meiji Japan’s modernization program, its modern military, routed the Chinese hitherto the dominant Asian power. Japan’s victory defeat of Russia became a significant milestone in modern history, marking the first major modern conflict where an Asian nation had defeated an European power. As such, this study seeks to present in detail the changes in Western perception towards Japan, as it became a modern military power and its image of the Asian people in the aftermath of both events. Sino-Japanese War (1894-1895) The outcome of the Sino-Japanese War meant that Japan had successfully displaced Qing China as the dominant power in East Asia, marking a remarkable shift from millennia old power arrangements in the region centered on China. This turn of events did not escape Western observations and led to Japan being recognized as the dominant Asian power. According to the historian Sarah Paine, ‘Before the war, the most widespread Western image of Japan was undoubtedly provided by William S. Gilbert and Arthur Sullivan, the famous operetta duo. The year 1885 marked the premiere of what became their most popular operetta, The Mikado or "The Emperor of Japan." The Mikado portrayed the Japanese as having attitudes that were “queer and quaint” and a preoccupation with court etiquette.’ As Paine adds ‘this (the...
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...Introduction The purpose of this interview was to examine the role of media in the electoral process, or during elections to be precise. The activities of the media are various, so this perhaps was just by noting and classifying some of the things the media do in elections. The interview was quite entertaining and there were no conflicting views or controversial opinions. The interview was conducted via cell phone while the interviewee was in the comfort of her home. This set a casual and comfortable tone for the interview. The topic for the essay which stood out after the interview was “ELECTIONS AND THE NEWS MEDIA.” Below is a summary of the interview: What is Media? Most journalists define media as a channel of communication through which news, entertainment, education, data or promotional messages are disseminated. Broadcasting, newspapers, magazines, TV, radio, billboards, telephone, fax and internet are all considered media. Who are the News Media? News media are those elements of the mass media. Generally focus on delivering news to the public or target public. Print media such as newspapers and news magazines are part of news media. Broadcast news such as radio and television, Internet such as online newspapers and news blogs are all news media. So what is a newsreel? (follow-up question) Newsreel was a documentary film common in the first half of the 20th Century. This released a public presentation place containing filmed news stories on a regular basis...
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...recipient Paul Neal “Red” Adair: oil-well firefighter, innovator in extinguishing oil-well blowouts in Kuwait 1 Roger Ailes: president of Fox News Channel Doug Aitken: multimedia artist Muhammad Ali: professional heavyweight boxer, three-time World Heavyweight Champion John Allman: neuroscientist, expert on human cognition Gloria Allred: civil rights attorney Brad Anderson: former CEO of Best Buy Chris Anderson: curator of TED conferences Philip Anschutz: entrepreneur, cofounder of Major League Soccer, investor in multiple professional sports teams David Ansen: former senior entertainment editor at Newsweek Rose Apodaca: pop culture, fashion, and style journalist Bernard Arnault: chairman and CEO of LVMH Rebecca Ascher-Walsh: journalist, author Isaac Asimov: science fiction author Reza Aslan: scholar of religious studies, author Tony Attwood:psychologist, author of books on Asperger’s syndrome Lesley Bahner: responsible for advertising and motivational research for the...
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...Organizations Senior Capstone ThesisBy Ruth Harper TABLE OF CONTENTS ABSTRACT 2INTRODUCTION 2LITERATURE REVIEW 3METHOD 7 RESULTS 8 Circumstances Surrounding Traditional MediaExplanation of Social Media and Social JournalismSocial Media ToolsMySpaceDiggFacebook TwitterCurrent Event Case StudiesMumbai attacks (2008)Bozeman, Mont., explosion (2009)Iran Protests (2009)Fort Hood shootings (2009)Ethics, Journalism and Social Media The Future of Journalism: Social Media‟s Continuing Effects on News CONCLUSIONS 20 WORKS CITED 22 APPENDIX 26 Interview Transcript ABSTRACT The purpose of this senior capstone research project is to report on how the social mediarevolution has changed and will continue to change journalism. By examining news and broadcastorganizations, a researcher can obtain a clear view into how the so-called social media revolution came about and what‟s in store for the journalism‟s future. This report focuses on one central, simple question: What impact has social media had on journalism, and how will this impact affect the future of news andinformation? Anyone in communications knows how quickly the field is changing. As more people becomeinvolved with social media, journalists and media professionals need to understand not only what socialnetworking Web sites are, but also how news audiences use them to obtain information fromorganizations and from friends, how these organizations can —and should— leverage these sites and,finally, what the news media...
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...Nuances in Bulgarian business culture in comparison with the United Kingdom’s Course work in Cross-cultural issues in the European Human Resource Management Prepare by: Dimitar Arnaudov, Faculty number: 1523078 Course: European business and Finances Sofia, 2015 1. Differences between national cultures. Authors, studies, etc. 2.1. Culture (def.); Culture differences. 1.1.1 Culture – def.; 1.1.2 Culture differences. 1.1 Authors and studies related to business culture. 1.2.1 Geert Hofstede; 1.2.2 Famous studies around the World. 2. Similarities and differences between the business cultures of Bulgaria and the United Kingdom. 2.1. Bulgarian business culture; 2.2. British business culture in comparison to Bulgaria’s . 3. References. Differences between national cultures. Authors, studies, etc. Culture (definition) and culture differences Culture illustrates the accepted norms and values and traditional behaviour of a group. One definition of culture by Deal and Kennedy is “the way a we do things around here”. However, culture also evolves over time. The culture of each country has its own beliefs, values and activities. In other words culture can be defined as an evolving set of collective beliefs, values and attitudes. Culture is a key component in business and has an impact on the strategic direction of business. Culture influences management...
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...Print Media Vs Electronic Media We are living in a rapidly developing and modernized era where technology is taking charge in every walks of our life. This technology may come with many advantages and disadvantages as well. Every development is due to rapid modernization, improvement of old administration methods and the use of new technology to make things even better. However with the growing modernization human demand for knowledge is also increasing. Media serves an important role in keeping people informed about the events and innovations around the globe. This information may reach us in two forms, either through print media which is the oldest method, or the other one can be electronic media. With the improvement of electronic media during past few years and daily reports on achievements, electronic media has dominated over print media during past few years. Print media is the oldest form of Mass Media, and still not outdated. Daily about 70% of people start their day by reading newspaper, which is the oldest media around the world. Newspaper gives us information about whole world within few minutes of reading session, with a choice to skip the topics that we are not really interested about. Print Media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically...
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...Violence on the Sidelines in Youth Sports Violence on the Sidelines in Youth Sports Everyone agrees that parent involvement is a good thing. But when the parent behaves inappropriately it creates a poor environment for the children to learn and enjoy themselves. "Sideline rage" with parents behaving badly at youth sports events is such an epidemic, that 76% of respondents from 60 high school athletic associations said increased spectator interference is causing many officials to quit (Associated Press, 6/3/01). Parents are supposed to be role models, and the lessons they teach will determine their values and actions in the future. These days violence in children's sports is not limited to the playing field; overbearing parents are creating dangerous situations on the field. Involving your child in sports is important part of growing up. There are several benefits to children playing sports. The child will learn how to make friends outside of school, church, and family. It will help develop self-esteem and physical skills. They discover what it means to be a member of a team and how to win and lose with self-respect. Children also need to be active every day; exercise promotes growth and improves physical and emotional health. The Office of the Surgeon General states that active children are at less risk to high blood pressure, diabetes, heart disease as well as many cancers (Office of the Surgeon General, January 11, 2007). Growing up, my brothers participated...
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...technology actually does breakaway from these strict gender roles in society. Towards the end of his work, Hopkins states “[a]t proximal technological levels,, the ‘natural’ or ‘biological’ constraints of sex are already being modified as reproductive technology permits procreation without sexual intercourse, removes menopause as a barrier to pregnancy, and allows gender-disorienting or gender-ignoring personal interactions through Internet technologies and virtual reality” (Hopkins 1998, 9). Moreover, he mentions that “[a]s with the use of technology to more mildly subvert existing gender systems, these potential effects on gender identity and sexual being are both resisted and invited” (Hopkins 1998, 9). However, with any socially radical event that contradicts traditional views, it causes anxiety and havoc among society. This is exactly what Hopkins says; because of these gender resisting and gender inventing technologies are slowing increasing, many religious and conservative people are reacting negatively towards this change (Hopkins 1998, 9). In the introductory chapter of Women, Technology, and the Myth of Progress by Eileen B. Leonard, her overall claim is that “[a]t issue is whether technology has significantly altered the status of women or if, instead, technology itself is largely a product of persistent social inequality” (Leonard 2003, 2) and how “[…] technology is a largely an instrument of society, not an independent or neutral force. Created within a social framework...
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...Junior and Senior Promenade Vinzons Pilot High School February 21, 2014, 6:00 PM Marc John: Good evening ladies and gentlemen. Welcome to the magical land of the Kings and Queens, Prince and Princesses. Where dreams do come true and your thoughts come to life – The Junior and Senior Promenade. Good evening Kaye. You look very stunning tonight! Kaye: Good evening Marc John. Thank you for the compliment. You also are undeniably dashing this evening. Friends, this must be another once-upon-a-time in the storybook of our Alma Mater wherein we bring reality to our every dream. This occasion promises to be a night of beauty and elegance. This will not be just an ordinary night of glamour for this evening, we will be witnessing our juniors and seniors transform into confident and socially elegant individuals. Marc John: Also tonight, our seniors will bequeath their responsibilities to the juniors in whose hands lie the future of Vinzons Pilot High School. Kaye: Friends, there is no better way to start any occasion but through asking the Divine Guidance of the Almighty. Ladies and gentlemen, everyone is requested to stand for a doxology to be led by selected SPA Students. Marc John: Please remain standing as we honor the national flag. Ladies and gentlemen, here is Chorus Seraphicum. Kaye: Thank you. At this juncture, may I call on Exequiel Romana, a third year Aluminum student and a junior Supreme Student Government Governor to give us the opening remarks. CANDLE...
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...Necessity of an Acceptable Internet Use Policy for Business William E. Boyle Point Park University Abstract This paper will argue that an Acceptable Internet Use Policy, combined with effective network monitoring and policy enforcement is an essential requirement for businesses to protect business assets and resources. It discusses the potential loss to business from employee misuse of internet access and the danger from external sources. Necessity of an Acceptable Internet Use Policy for Business The internet is an integral part of today’s business resources. Organizations, large and small use the internet to improve organizational efficiencies. Businesses use the internet for everything from worldwide sales using websites, workforce collaboration using email and network data access, and for business research. In most business organizations, all types of devices, from desktop computers to cell phones and PDA’s, allow workers to access the internet and send and receive email on demand. A 2008 study by the Pew Internet & American Life Project found that 53% of Americans are employed, and 96% of these workers have some access to these tools. (Madden, M. & Jones, S., 2008). This allows workers instant access to websites, email and instant messages, but uncontrolled access exposes a business organization to a great risk of financial loss. All businesses must manage this risk through the implementation of an Internet Use Policy combined with employee education...
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...China Media Research, 9(3), 2013, Zheng, Case Study of Audi’s Brand Repositioning in China A Case Study of Audi’s Brand Repositioning in China Lu Zheng University of Florida Abstract: Based on a comprehensive review of Audi’s press releases published from 1999 to 2007 and in-depth interviews with Audi’s public relations professionals, this case study identified media relations, event sponsorship, and corporate social responsibility as Audi’s main public relations strategies for its brand repositioning in the Chinese market. Each strategy and related tactics were first illustrated by specific examples and then surveyed in light of contemporary public relations and mass communication theories. [China Media Research. 2013; 9(3): 64-73] Key words: Audi, brand, reposition Introduction Audi, a subsidiary of German car manufacturer Volkswagen, entered the Chinese automobile market in 1988. In the late 1990s, or one decade after its China debut, Audi, with the help of Ruder Finn, a New-York based independent PR firm, began to implement a brand repositioning strategy in China. By the mid-2000s, thanks to its unremitting PR efforts, Audi has successfully repositioned itself from a government car brand to a premium car brand targeting successful business professionals (Ruder Finn, 2007). Since the launching of its China production in 1988, Audi was designated as the “premium government car brand” dedicated to serve high-rank government officials. In contrast, middle and low ranking government...
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...AMITY UNIVERSITY AMITY SCHOOL OF COMMUNICATION (ASCO) BEHAVIOURAL SCIENCE PROJECT ON PROFESSIONAL TOOLS OF PUBLIC RELATION SUBMITTED SUBMITTED BY TO POULOMI ROY Ms. RITU SHARMA MJMC II ASSISTANT PROFESSOR (A2028811059) ACKNOWLEDGEMENT I, Poulomi Roy, student of Amity School of Communication, Amity University, Uttar Pradesh take this opportunity to express my profound gratitude and deep regards to the Director, Professor Mr. R.K Dargaon to provide me with an opportunity to work on this project. I will be ever grateful to my guide Professor Ms. Ritu Sharma, for her exemplary guidance, monitoring and constant encouragement throughout the course of this project. Without her help I would have never been able to complete this project. The blessing, help and guidance given by her from time to time shall carry me a long way in the journey of life on which I am about to embark...
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