Event

In: Business and Management

Submitted By mizika2318
Words 3821
Pages 16
Contents
1.0 Executive Summary 3
2.0 Introduction 4
3.0 Event Background 5
4.0 Method 6
4.1 Primary Research 6
4.2 Secondary research 6
5.0 Event Conceptualizing 6
5.1 Event Objective 6
5.2 Target Audience 6
5.3 Date, Time and Venue 6
5.4 Event Design and Program 7
5.5 Event Experience 8
5.6 Service and Quality 8
6.0 Stakeholders 9
7.0 Planning and Decision making 9
7.1 Strategic Planning 9
7.2 Operational Planning 9
7.2.1 Organisational Chart/ Committees 10
7.3 Publicity and Advertising 11
7.5 Sponsorship 12
7.5.1 Exclusive Item (Sponsor) (dsaexibition 2014) 12
7.5.2 Events (Sponsor) (dsaexibition 2014) 12
7.5.3 Branding (Sponsor) (dsaexibition 2014) 13
7.5.4 Facilities (Sponsor) 13
7.6 Legal and Risk, Health and Safety Management 14
8.0 Logistic 14
9.0 Evaluation 15
10.0 Conclusion 15
11.0 References 16
11.0 Appendix 17




























Executive Summary


DSA 2014 was the biggest Defence Services Asia Exhibition and Conference staged in Kuala Lumpur so far. Attendance were record highs with 344 foreign delegations from over 45 nations, 33,544 trade visitors from 96 countries and 1057 companies occupying a floor area of 41000 sq. metres.
The analysis carried out by our group discovered that the organising committee, led by the Secretary General of Defence Malaysia, did a fine job in event design and program. Participants could understand the layout of the venue and so navigate efficiently within the site of the event. The site was themed into country pavilions with designated paths and separate programs for VVIP delegations, distinguished guests, exhibitor’s and visitors to follow.
This year's event witnessed the debut of new features: Cyber Security, Humanitarian & Disaster Relief (HADR) and transnational crime & non-conventional security threat in the wake of terrorism...