...Background Since childhood, Becky Fuller has dreamed to work for the Today show as news producer. However, her effort to the job is off-putting to potential suitors and eventually being laid off from her job at the local Good Morning New Jersey. After this event, her mother advises her to stop her dream to make her life better; However, Becky perseveres, and continues her dream. She sends lots of résumés, and receives an opportunity from IBS for the national morning show, DayBreak. For the job interview with Jerry Barnes, it is not satisfactory. Then, Becky bumps into one of her heroes, veteran television journalist Mike Pomeroy in an elevator, and meets him. Finally, Barnes hires Becky to be DayBreak's executive producer. On her first day, Becky realizes that the show has many problems. She decides Pomeroy to replace her co-host Paul McVee as her new co-host. Pomeroy refuses to become Becky’s co-host because he wants to less workload. Becky uses Pomeroy’s contract to force him to accept her requirement eventually. However, Pomeroy is not contributed for his job due to many reasons, and the result is discouraging as ratings begin to drop; Becky is told that DayBreak may be canceled. Therefore, Becky decides to use radical approach in order to raise the ratings and save the show, but Barnes doesn’t believe Becky could success. During a staff meeting, Pomeroy shows interest in doing a story, and finally he breaks the story of racketeering on live television, and this help...
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...Canceling School In the article, For Mayor, Keeping Schools Open Brings Another Headache, Michael Grynbaum reported that the new Mayor of New York City, Bill de Blasio and the schools Chancellor, Carmen Farina made the decision last Wednesday to keep NYC schools open on Thursday in the wake of the impending snow storm. The decision to keep schools open set off a firestorm of criticism and the Mayor found himself being publically called out by Al Roker of the Today Show. (Grynbaum, 2013) NYC schools rarely close and have only done so on 11 occasions over the last 40 years. Mayor de Blasio defended himself saying, “It would be nice if we got a video the night before of what the next day looks like”. (Grynbaum, 2013) That remark was met with criticism from Al Roker who stated, “Mr. Mayor, I could never run NYC, but I know when it’s time to keep kids home from school.” (Grynbaum, 2013) The decision to close schools or keep them open during inclement weather is a question that many districts are facing across the country this winter. School districts throughout Indiana are trying to figure out how they will make up the lost school days to meet the 180 requirement. I understand Al Roker’s comments that the schools probably should have been closed. But, sometimes I think we lose sight of other consequences of closing schools. In my position, I worked with the NYC Department of Education for 6 years. Their student population is larger than the city of Indianapolis at 1,000...
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...Sofía Solano Mendoza James Denza Seminar Academic Inquiry 27/04/2011 SEXTING Sexting is the act of sending sexually explicit photos via text messages, and is shockingly common among teens. According to Katie Couric of [Fox News], [Sexting] is “the new craze all over the country among 11 to 17 year-old adolescents.” A recent study by MSNBC found that 20% (1 in 5) of teens between the ages of 12 and 17 have sexted in their lives. Teens say “sexting” is one way to gain approval from peers or possible suitors. Teens in America are facing criminal charges of child pornography for sending and receiving nude pictures. These photos are often forwarded from friend-to-friend via cell phone and even around entire classes. With the availability of technology, young people are not aware that once they start cyber-swapping photos they are on the Internet to stay. If these photos get into the hands of the wrong people such as college admissions or future employers they could ruin the chance to fulfill a dream and there is nothing sexy about that. In fact, I see a relation with the movie of American Beauty, because in the entire movie Rick the neighbor of Jane is filming her with some erotic scenes. The media image of scantily dressed individuals is so common that teenagers don’t feel that it is wrong. It isn’t uncommon for teens to follow media and act like the people they see on the television everyday. In music videos it isn’t uncommon to see women...
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...Emmy-winning TV makeup artist. She created her first foundation and concealer products seven years ago while working for Barbara Walters, Meredith Vieira, and the rest of the hosts on “The View.” 2. Contributions and Uniqueness With sales growth slower than desired, Eve Pearl, the founder, is considering pitching her high-end cosmetic products — priced well above department store levels — to a broad audience by appearing on ShopNBC, a 24-hour TV shopping channel in the mode of QVC. While working on “The View,” Ms. Pearl started selling her brush-on products from her New York apartment. By 2008, she had become Ms. Vieira’s personal makeup specialist. She followed the broadcaster backstage on the sets of “Today” and “Who Wants to Be a Millionaire,” appeared on “Today” herself, and basked in the glow of a ribbon-cutting. She was flanked by morning show stars — Ms. Vieira, Ann Curry, Hoda Kotb and Natalie Morales — at the grand opening of her stylish 700-square-foot Upper East Side boutique. A YouTube posting of that celebrity-filled debut attracted tens of thousands of viewers and encouraged Ms. Pearl to start posting promotional videos demonstrating her techniques and products. That proved to be a good thing, with Internet orders soon outstripping her boutique business and her wholesale deliveries to makeup professionals. By 2011, Ms. Pearl had more than 100 products — some with prices as high as $98 — and more than $1 million in revenue. Her online sales were accounting...
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...‘coincidence’ is defined as an event that might have been arranged though it was accidental in actuality. Most of us perceive life as a set of coincidences that lead us to pre-destined conclusions despite believing in a being who is free from the shackles of time and space. The question is that a being, for whom time and space would be nothing more than two more dimensions, wouldn’t it be rather disparaging to throw events out randomly and witness how the history unfolds (as a mere spectator)? Did He really arrange the events such that there is nothing accidental about their occurrence? Or are all the lives of all the living beings merely a result of a set of events that unfolded one after another without there being a chronological order? To arrive at satisfactory answers to above questions we must steer this discourse towards the concept of conditional probability. That is the chance of something to happen given that an event has already happened. Though, the prior event need not to be related to the succeeding one but must be essential for it occurrence. Our minds as I believe are evolved enough to analyze a story and identify the point in time where the story has originated or the set of events that must have happened to ensure the specific conclusion of the story. To simplify the conundrum let us assume a hypothetical scenario where a man just became a pioneer in the field of actuarial science. Imagine him telling us his story in reverse. “I became what I am today by making all the right...
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...USA Today by Gannett Company On 20th April 1982 - announced the first copies of USA Today In 1985 - became the second largest newspaper in the America In 17th April 1995 - Launced USA Today Online In 2000 - The paper redesign In 2009 - Newspaper have closed shop or reduced publications day and adapt to online only Norfatahiyah Bt Md Sulhaimi 1110937 USA Today Become a more serious newspaper with improved journalism Raising public awareness and move into profitability USAToday.com Readers interacted with the journalist and given opportunity to voice their opinion Continuous strategy of marketing innovation USA Today Product Innovation Promotional Innovation Distribution Innovation USAToday.com Added blogs Really Simple Syndication(RSS) Pod casting No Demand for the newspaper will decrease because customer just get news from USAToday.com Strength Weaknesses Opportunities Threats Huge media conglomerate with Gannett Gannett's capabilities in high-tech graphic design High fixed costs Weak profit margin Increasing numbers of white-collar workers Failure of competition to innovate and innovate rapidly Online news threaten to cannibalize printed news Competition from other newspaper, national and local Fast delivery the news Design through customer preference Limitation when it saturated Move to USA Today Online Lose readers of the population ages over the next 10 to 30 years Economic factor such as higher newsprint costs https://www.scribd...
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...Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. This case reviews the history of USA Today, including its continued use of innovation to stay on top of the technological and sociocultural shifts that are rapidly changing the newspaper industry. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. Themes: Product strategy, innovation, target marketing, distribution strategy, changing technology, changing sociocultural patterns, customer relationships, competition, differentiation, strategic focus, SWOT analysis Case Summary USA Today is the most successful and highly visible newspaper that students have seen and read on a national basis. The case provides an overview of Gannett's strategic marketing approach to launching and growing this unique newspaper. When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed...
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...the stage where one can begin to use probabilistic ideas in statistical inference and modelling, and the study of stochastic processes. Probability axioms. Conditional probability and independence. Discrete random variables and their distributions. Continuous distributions. Joint distributions. Independence. Expectations. Mean, variance, covariance, correlation. Limiting distributions. The syllabus is as follows: 1. Basic notions of probability. Sample spaces, events, relative frequency, probability axioms. 2. Finite sample spaces. Methods of enumeration. Combinatorial probability. 3. Conditional probability. Theorem of total probability. Bayes theorem. 4. Independence of two events. Mutual independence of n events. Sampling with and without replacement. 5. Random variables. Univariate distributions - discrete, continuous, mixed. Standard distributions - hypergeometric, binomial, geometric, Poisson, uniform, normal, exponential. Probability mass function, density function, distribution function. Probabilities of events in terms of random variables. 6. Transformations of a single random variable. Mean, variance, median, quantiles. 7. Joint distribution of two random variables. Marginal and conditional distributions. Independence. iii iv 8. Covariance, correlation. Means and variances of linear functions of random variables. 9. Limiting distributions in the Binomial case. These course notes explain the naterial in the syllabus. They have been “fieldtested” on the class of 2000...
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... iii) ‘remaining steady’. Write the table for the classification. III) Calculate the probability of price i) going up ii) going down and iii) remaining steady. Is this conditional probability or a simple probability? IV) It is observed that the status of closing market price of any day depends on the status of the previous day. If yesterday’s status of the price is ‘up’ then using this sample what is the probability that a) Today the price goes up. b) Today the price goes down. c) Today the price remains steady. If yesterday’s status of the price is ‘down’ then what is the probability that a) Today the price goes up. b) Today the price goes down. c) Today the price remains steady. Comment on the conditional probability you have found. Is there any difference between the conditional probabilities of ‘going up’, ‘going down’ and ‘remaining steady’ and simple probabilities of those events? V) After 15 days if you find that the closing market price is between mean + 0.5 SD. What is the probability that a) Previous day closing price was also between mean + 0.5 SD.(steady) b) Previous day the closing price was less than mean – 0.5 SD.(down) c) Previous day the closing price was more than mean + 0.5 SD.(up) Explain how...
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...1. What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Gannett noticed two trends or opportunities in the reading public and took advantage of those trends. The first one is the increasingly short attention span among a generation nurtured on television, the second is the growing hunger for more information. The newspaper’s primary mission was to provide more news to their readers in less time. They targeted the young and well-educated because he noticed that they were busy and care about the news (they targeted nontraditional newspaper readers) unlike their competitors. Typical readers turned out to be professionals, usually managers, about 40 years old, well educated, with an income of about$60,000 a year. USA Today capitalized its market opportunities by listening to their readers. They provided personal level communication, provided news in a clear, upbeat, positive way. They were also the first color newspaper and captured readers using a TV set like distribution box. They were very unique and out of the box. In addition to this, Gannett’s research had shown that readers get most of their information from such snippets and they were also interested in sports, movie reviews, and health information so he didn’t just limit it to traditional news, he added diverse news about several topics like sports. I believe that the company knew about opportunities by closely...
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...NEW GREEN September 19, 2015 Dr. James Case I USA Today K90000787 1 Case 1- USA Today Kimberley Hutchinson K90000787 INTERNAL ENVIRONMENT Current Marketing Objectives, Strategy and Performance Gannett Co., Inc. began USA Today in 1982 by filling a gap in the newspaper industry. Gannett wanted their paper to provide more news about more subjects in a short time frame. The two trends they took advantage of were catering to adults who had short attention spans and who were nurtured on television. These consumers wanted different information from their newspapers. The readers wanted quick, clear, fact-filled stories that were arranged with subheads, breakouts, informational graphics and that were easy to read. This is what Gannett delivered with USA Today. While the readers’ wants have differed over the years, the paper has kept up. In 1994, the paper upgraded to cover more serious topics and added reader-opinion polls and hot-line numbers. The readers were able to call the lines to obtain additional information on topics they were interested in. In 1995, there was a lull in readership; they began to see the need for more technological data required by consumers. USAToday.com was born and met that need. USA Today and USAToday.com have 5.3 million daily readers with $1.8 million paid subscriptions. Today, USA Today has the largest print circulation with over 1.8 million copies daily and 3.2 million daily readers. They also have the highest volume...
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...USA Today: Case Analysis 1Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today. Since its 1982 debut, the American newspaper USA Today has had a major impact on the North American Newspaper industry. It has been an immensely successful experiment, a trend - setting hybrid of print and television journalism which in less than 10 years was able to boast a daily readership of 6.6 million. With its effective use of bright colors, high – quality photo reproduction, innovative graphic design, and brief stories, Gannet Co. the parent company of USA Today established the newspaper in its quest to appeal to a new generation of readers who are predominantly young and middle aged achievement-oriented students, professionals and managerial personnel who were heavy newspaper readers and frequent travelers. Weaned on television, this new generation is increasingly attuned to images rather than words and, because of a busier lifestyle, has less time to read than earlier generations of newspaper readers. USA Today has made huge gains by tailoring its product to this market segment. At the same time, it has influenced the form and content of a host of other North American newspapers. The most notable examples are Wall Street Journal and New York Times. USA Today has become one of the leading sources for news in the nation. It has established its credibility and validity as a reliable and resourceful...
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...Unit 2 DB Subjective Probability “ A probability derived from an individual's personal judgment about whether a specific outcome is likely to occur. Subjective probabilities contain no formal calculations and only reflect the subject's opinions and past experience.” (investopedia.com, 2013) There are three elements of a probability which combine to equal a result. There is the experiment ,the sample space and the event (Editorial board, 2012). In this case the class is the experiment because the process of attempting it will result in a grade which could vary from an A to F. The different grades that can be achieved in the class are the sample space. The event or outcome is the grade that will be received at the end of the experiment. I would like to achieve an “A” in this class but due to my lack of experience in statistical analysis, my hesitation towards advanced mathematics, and the length of time it takes for me to complete my course work a C in this class may be my best result. I have a 1/9 chance or probability to receive an “A” in the data range presented to me which is (A,A-,B,B-,C,C-,D,D- AND F). By the grades that have been posted I would say that the other students have a much better chance of receiving a better grade than mine. I have personally use subjective probability in my security guard business in bidding on contracts based on the clients involved , the rates that I charge versus the rates other companies charge and the amount of work involved...
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... Probability – the chance that an uncertain event will occur (always between 0 and 1) Impossible Event – an event that has no chance of occurring (probability = 0) Certain Event – an event that is sure to occur (probability = 1) Assessing Probability probability of occurrence= probability of occurrence based on a combination of an individual’s past experience, personal opinion, and analysis of a particular situation Events Simple event An event described by a single characteristic Joint event An event described by two or more characteristics Complement of an event A , All events that are not part of event A The Sample Space is the collection of all possible events Simple Probability refers to the probability of a simple event. Joint Probability refers to the probability of an occurrence of two or more events. ex. P(Jan. and Wed.) Mutually exclusive events is the Events that cannot occur simultaneously Example: Randomly choosing a day from 2010 A = day in January; B = day in February Events A and B are mutually exclusive Collectively exhaustive events One of the events must occur the set of events covers the entire sample space Computing Joint and Marginal Probabilities The probability of a joint event, A and B: Computing a marginal (or simple) probability: Probability is the numerical measure of the likelihood that an event will occur The probability of any event must be between 0 and 1, inclusively The sum of the...
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...= {-20, -19, …, -1, 0, 1, …, 19, 20} Number of people arriving at a bank in a day: S = {0, 1, 2, …} Inspection of parts till one defective part is found: S = {d, gd, ggd, gggd, …} Temperature of a place with a knowledge that it ranges between 10 degrees and 50 degrees: S = {any value between 10 to 50} Speed of a train at a given time, with no other additional information: S = {any value between 0 to infinity} 4 Sample Space (cont…) Discrete sample space: One that contains either finite or countable infinite set of outcomes • Out of the previous examples, which ones are discrete sample spaces??? Continuous sample space: One that contains an interval of real numbers. The interval can be either finite or infinite 5 Events A collection of certain sample points A subset of the sample space Denoted by ‘E’ Examples: • Getting an odd number in dice throwing experiment S = {1, 2, 3, 4,...
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