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Example of Swot Analysis in Marketing

In: Business and Management

Submitted By iinadriana
Words 2034
Pages 9
http://www.scribd.com/doc/4089502/Tune-Hotel
a) Strength
•Advance booking
Tune Hotel provided the services of advance booking via the website of Tune Hotel. (http://www.tunehotels.com). This advance booking service through internet helped to minimize uncertainty regarding the hotel. The issue of overbooking never happened in the hotel with such excellence in the booking system. Besides, customer can book the rooms 3 month in advance, the earlier you book the room , the cheaper rates you will get. Customer can make the payment through credit card, cheque , cash transfer and others payment mode.
•Outsourcing
In order to save cost, one of the strategies applied by Tune Hotel is outsourcing. In Tune Hotel Kuala Lumpur, the housekeeping, Uncle John Kopitiam, 24 hours convenience store 7 eleven, money changer kiosk, Subway and CIMB ATM and Bureau de change are indeed part of outsourcing. This strategy had helped Tune Hotel to save a big amount of cost. However, although these are under third parties ,Tune Hotel always keep in touch with the management of those companies in order to make sure the services provided are at a satisfactory level and in the right track. Tune Hotel also stressed on the good relationship between Tune Hotel and the third parties.
•Staff training
Tune Hotel spend a big amount in training its’ employees. The purpose of providing such intense training program is to ensure the quality of the services provided by the front desk staffs. According to Safuan Ghazali, the Head of Training, the total numbers of staffs in Tune Hotel Kuala Lumpur are 11 people. The positions include receptionist in the front desk and security guards only. Besides, that’s the reason Tune Hotel do not provide room services. The room cleanliness, 24 hours convenience store, kopitiam and meal store are part of outsourcing line, therefore these staffs are not under Tune

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