...IIBM Institute of Business Management Distance Learning Approval, Accreditation, Membership MBA IIBM | From the Director's Desk Dear Students, Gone are the days when open distance learning (ODL) courses by institutes merely offered a correspondence course for a Bachelor's or a Master's degree. This concept has indeed come of age and is nearing its demise with its pair of foot all set for the liberated celestial journey with no possible signs of reincarnation. In this knowledge and information driven progressive economy, the trend has shifted towards several short-term and long-term diploma & certification courses based on the needs of the learner. As a result, many working professionals and those pursuing continuing education consider distance learning a valuable option. The ultimate vision of this college is to ensure that each young manager must possess the requisite research-oriented-business-acumen and the competitive managerial excellence in successfully tackling the new emerging management-related-problems of the country in the changing global scenario. The pedagogy used is interactive with cutting-edge techniques and innovation. This has gone long way to strengthen skills and expertise of students and to meet muchneeded requirement of management students; in turn industry/society at large. The Institute pioneered and today offers the richest programs on Interactive Distance Learning platform. I invite you to join us in our Endeavour to meet the needs of managerial...
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...MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations. Identify...
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...Fast Forward MBA in Business Communication" Page i The Fast Forward MBA in Business Communication Page ii THE FAST FORWARD MBA SERIES The Fast Forward MBA Series provides time-pressed business professionals and students with concise, onestop information to help them solve business problems and make smart, informed business decisions. All of the volumes, written by industry leaders, contain "tough ideas made easy." The published books in this series are: The Fast Forward MBA in Negotiating & Dealmaking (0-471-25698-6) by Roy J. Lewicki and Alexander Hiam The Fast Forward MBA in Financial Planning (0-471-23829-5) by Ed McCarthy The Fast Forward MBA in Hiring (0-471-24212-8) by Max Messmer The Fast Forward MBA in Investing (0-471-24661-1) by Jack Waggoner file:///C|/Documents and Settings/gasanova/Local Settin..._Fast_Forward_MBA_in_Business_Communication/e-book.html (1 of 175)16.02.2005 13:57:22 Lauren Vicker, Ron Hein - "The Fast Forward MBA in Business Communication" The Fast Forward MBA in Technology Management (0-471-23980-1) by Daniel J. Petrozzo The Fast Forward MBA Pocket Reference (0-471-14595-5) by Paul A. Argenti The Fast Forward MBA in Marketing (0-471-16616-2) by Dallas Murphy The Fast Forward MBA in Business (0-471-14660-9) by Virginia O'Brien The Fast Forward MBA in Finance (0-471-10930-4) by John Tracy The Fast Forward MBA in Project Management (0-471-32546-5) by Eric Verzuh Page iii The Fast Forward MBA in Business Communication Lauren Vicker...
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...for the Corporate World through Executive MBA – Corporate Managers Program Register for the Aptitude Test NOW -Online Registration is ending on March 16, 2012 -Entry Test on March 18, 2012 For Information and queries Muhammad Saleem Umer Telephone # 9926 1802 or 38104700-10 Ext: 2800 Email: msumer@iba.edu.pk Safder Abbas Telephone # 38104700-10 Ext: 1876 Email: safderabbas@iba.edu.pk Preparing leaders for the Corporate World through Executive MBA Corporate Managers Program In 2009, IBA offered the Executive MBA for Corporate Managers Program, a flagship product carrying value propositions through courses conducted over the weekends. This unique program aims to equip the participants with the tools and knowledge to develop their entrepreneurial and leadership skills, enabling them to become corporate leaders ready to face diverse challenges of the corporate world. The program is specifically designed for mid-career managers, and it emphasizes on their personal development, enhanced productivity and strategic thinking. Participants’ Eligibility In-service professionals having: - 16 years education with three years’ post qualification work experience; or - 14 years education with six years’ post qualification work experience - Minimum 45% aggregate marks in the last degree. Satisfactory performance in the IBA admission test and interview. Ideal Group Size is Thirty (30) in-service professionals/mid-career managers. Executive MBA degree from IBA Karachi shall be...
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...CHINESE UNIVERSITY OF HONG KONG Application for Admission to Postgraduate Studies (2015-2016) NOTES FOR APPLICANTS (Internet Application) The following notes are NOT applicable to the following programmes: Faculty of Business Administration: Executive MBA, Executive MBA (Chinese), Executive Master of Professional Accountancy (in Shanghai), Full-time MBA, JD/MBA Double Degree Programme, MBA (Evening Mode), MBA (Weekend Mode), MBA in Finance (in Beijing and Shenzhen), MSc in Finance Faculty of Education: Postgraduate Diploma in Education, Postgraduate Diploma in Education (Primary) Faculty of Engineering: Executive MSc in Logistics & Supply Chain Management (in Shenzhen) Faculty of Medicine: Master of Public Health Faculty of Law (PCLL only) - Applicants for the above programmes should refer to the corresponding programme website for details. 1. Application Deadline 1 December 2014 Different programmes have different application deadlines. Please refer to the Postgraduate Prospectus or “application deadlines” at www2.cuhk.edu.hk/gss/appdead.php for details. 2. Submission of Application Form Applicants are required provide true, accurate and complete information in support of their applications. Any misrepresentation will result in disqualification of their applications and subsequent enrolments in the University. (i) For all applications a. Read carefully these Notes for Applicants. b. Choose “Apply Now”. Select the Faculty and then the programme apply for and press...
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...THE EXECUTIVE MBA PROGRAMME AT AFRICA UNIVERSITY, MUTARE, ZIMBABWE Stanislas Bigirimana PhD, Faculty of Management and Administration, Africa University, Mutare, Zimbabwe sbigirimanaus@yahoo.com Joseph Chinzvende EMBA, Department of Information and Communication Technologies (ICTs), Africa University, Mutare, Zimbabwe chinzvendej@africau.edu Reason Masengu Phd Candidate, Graduate School of Business Management and Governance Leadership, North West University, Mmabatho, South Africa masengumasengu@yahoo.com Abstract The purpose of this study was to investigate factors influencing the enrollment of students into the Executive Masters of Business Administration (EMBA) Programme at Africa University in Mutare, Zimbabwe. Questionnaires were distributed to students, lecturers and administrators of the EMBA programme. The analysis showed one the factors hindering increased enrollment is cost. The fees are unaffordable given the fact that the majority of students pay from their personal savings. Moreover, there is emerging competition from other programmes offered by Africa University while other universities in Zimbabwe are offering similar programmes at a lower cost. The participant also indicated that quality of service needs to be improved and formal advertising and marketing efforts made as many participants indicated that they got to know about the programmes through informal means such as from friends. Keywords: Higher Education Management, Executive Education...
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...PUNJAB TECHNICAL UNIVERSITY KAPURTHALA Scheme and Syllabus of Masters in Business Administration (MBA) Batch 2012 onwards By Board of Studies Business Administration Punjab Technical University Scheme of (MBA) Batch 2012 Onwards First Semester Course Code Course Title Load Allocation L T P 4 1 4 4 4 4 3 3 28 1 1 1 1 2 2 7 - Contact Hours: 36Hrs. Marks Distribution Internal 40 40 40 40 40 40 40 280 External 60 60 60 60 60 60 60 50 470 Total Marks 100 100 100 100 100 100 100 50 750 Total Marks 100 100 100 100 100 100 100 50 750 Total Marks 100 100 100 100 100 100 100 50 750 Credits MBA 101 MBA 102 MBA 103 MBA 104 MBA 105 MBA 106 * MBA 107 * MBA 108 Principles and Practices of Management Organizational Behaviour Accounting for Management Quantitative Techniques Managerial Economics Business Communication Information Technology for Management Viva Voce Total Course Title 5 5 5 5 5 5 5 2 37 Credits Second Semester Course Code Contact Hours: 34 Hrs Load Marks Distribution Allocation L T P Internal External 4 1 40 60 4 1 40 60 4 4 4 4 3 27 1 1 1 1 6 40 40 40 40 40 280 60 60 60 60 60 50 470 MBA 201 MBA 202 MBA 203 MBA 204 MBA 205 MBA 206 BTHU 101* MBA 207 Business Environment Production and Operation Management Human Resource Management Marketing Management Financial Management Research Methodology Human Values and Professional Ethics Viva Voce Total Course Title 5 5 5 5 5 5 3 2 35 Credits Third Semester Course Code Load Allocation L T P 4 1 4 4 4 4 4 3 27 1 1 1 1 1 6 Marks...
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...The MBA Programme at Yangon Institute of Economics in Myanmar launched in June 1995 as an important element of the infrastructure that is being developed to make the country’s commitment to a market economy a successful reality. Due to cope the tremendous and far-reaching changes occurring in today’s conditions, the department introduced again Executive MBA Programme In 2002.Furthermore, after an experience of 12 years with MBA and that of 4 years with EMBA, the Online MBA Programme was introduced in 2007 and has been in progress. External and Internal Environment reflects on MBA programme One of the core objectives of MBA programme is to ensure a steady stream of men and women trained to meet challenges managing modern businesses in an increasingly competitive environment. The study of management traditionally focused on a closed-system view within organization, such as leading, organizing, motivating and controlling. Even these views are accurate, but not complete to be effective managers. To be effective, management of an organization should monitor and respond to the environment as an open system view. The external organizational environment includes all elements existing outside of the MBA programme such as International, Technological, Social cultural, Legal and Political, and Economic condition that influence the organization. These factors are general environment, the outer layer that is widely effects to the organization. International The international environment...
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...Without a management team, there is no direction for the organization, which could be likened to a house without the head. Eagle Computers cannot see progress without these teams of workers and without them EC is not. This brings us to the definition of a management team. Wikipedia defines management team as generally, a team of individuals at the highest herm of the organization who has the day-to-day responsibilities of managing the company or corporation; these individuals hold specific executive powers conferred onto them with and by the authority of the board of directors and/or the shareholders of the organization (Wikipedia, 2013). On this note, this paper takes a look at the management team of eagle computers with each team member’s peculiar talents or skills, the McKinney 7-s assessment /model as it applies to business, EC’s business-level strategy, and how it fits with the corporate strategy. Management Team/team talents or skills The management team of EC includes the chief executive officer (CEO), chief operations officer (COO), chief financial officer (CFO), chief information officer (CIO), chief technology officer (CTO), chief revenue officer (CRO), and the chief visionary officer (CVO). The CEO who is the top most managers is responsible for the entire operations of EC. She sees to the implementation of board decisions and initiatives to maintain successful operation of EC. Akpene Addo-Teye, CEO is talented and has very good managerial skills. She is very innovative...
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...extended by a technology company to an MBA student nearing graduation. The background information introduces the principals involved, recaps their prior relationship, and presents detailed summary of the terms of the offer that the firm has extended to the student. For the negotiation simulation, you will be assigned to assume the role of either the student or a representative of the hiring company. The role-play information that your instructor will then provide gives details about the specific interests and objectives of the party to which you are assigned. In many ways, negotiations about job offers are just like any other negotiation: Parties try to pursue their own interests while keeping an eye on relationship concerns and seeking areas of common ground that might allow them to bridge compatible interests. In other ways, however, job offer negotiations may be perceived as distinctive because of the stakes involved: For the job seeker, they involve the negotiation of one’s personal circumstances, often with an opponent who is someone you will have to “live with” on a day-to-day basis for what could be a long time to come. As you read your role information and prepare for the encounter, think about how the pursuit of your goals-whether you are in the role of the hiring firm or the job-seeking student-may or should be affected by the unique context involved when one is negotiating about employment. Background Information Martin Smith an MBA student in the final semester before...
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...2016 MBA and MBA (Executive) Postgraduate Web Edition Updated 28 July 2015 Be true to you 2 Join a Global Learning Community Create a Successful Future with an MBA Program from RMIT Explore Your Study Options This brochure outlines programs offered by the Graduate School of Business and Law at RMIT’s City campus in Melbourne. Graduate School of Business and Law The Graduate School of Business and Law offers business management and law programs for business and non-business graduates. RMIT MBA programs are offered face-to-face at the Melbourne City campus, online through Open Universities Australia, and also at RMIT Vietnam. RMIT also offers global intensive study opportunities in Europe and Asia. No matter where or how you choose to study with RMIT, you will receive an internationally recognised qualification. Profile Looking to make the change from tennis coach to business leader, Nicholas Bartholomeusz chose to study an MBA to develop a solid understanding of business fundamentals. “RMIT’s program is tailored towards producing managers equipped with the skills to lead, so it was my first choice. Classes are designed to foster a range of learning styles and include plenty of both theory and application opportunities.” Nicholas Bartholomeusz (cover) Master of Business Administration (MBA) Which MBA Program? Most classes for Melbourne-based students are offered in either the award-winning Swanston Academic Building or the Emily McPherson College Building, which features...
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...COURSE AND SUBJECT GUIDE POSTGRADUATE MANAGEMENT PROGRAMS 2010 The information contained in this Course and Subject Guide: • • is current only at the date it is published and Melbourne Business School is under no obligation to update the information or correct any inaccuracy which may become apparent at a later date; and is not intended to provide or make recommendation on which you should rely. Melbourne Business School reserves the right to change course content, lecturers, course time, examination procedures and other course details. To the extent permitted by law, Melbourne Business School specifically excludes any liability for any error or inaccuracy in, or omissions from, the information in this Guide and any loss or damage which you or any person may suffer. Last updated: 12 March 2010 1 2 MELBOURNE BUSINESS SCHOOL 2010 ACADEMIC CALENDAR ___________________________________________________________________ TERM 1 Thursday Monday Tuesday 14 January 18 January 26 January Orientation Evening – Weekend Mode and Standard Part Time World of Management Weekend Mode and Part Time (until Friday 22 January) Australia Day Academic School Holiday Carlton Campus on Sunday operations Monday Thursday Friday Monday Thursday Friday Friday Thursday Friday Sunday 9 February 18 February 26 February 8 March 18 March 19 March 2 April 15 April 16 April 25 April Commencement Term 1 Teaching (standard 12-week format subjects) Weekend Mode – Module 1a (until...
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...Cultures Semester: Two Year: 2014 Assignment 1 Assignment 1 Introduction As a MBA6150 (Working with Cross Cultures) student, I have been asked to keep a learning journal during the semester. This journal covers all the topics that I learnt from week 1 to week 5. It consists of theoretical knowledge, what I found interested during class and also it includes my own experiences in day to day life. Date | 29 – 7- 2014 | Description of Event | MBA 6150 Working Across Cultures Lecture – Week 1 | What happened | * Before we start the session, we were given pens and papers to write our names and display in front of us to make it easy for everyone to know each other’s name. * Our lecturer, Dr Stephen Grainger gave a self-introduction to the class. * We were given few minutes to walk around the class, talk to people and get to know each other. * Introduced the Text book - Chaney, H. C. & Martin, J.S. (2014). Intercultural Business Communication. 6th edition. Upper Saddle River:Pearson Prentice Hall. * Briefly talked about Hofstede | What did I learn | Cultural differences could be a challenge when it comes to international business. Awareness of cultural differences and similarities could help us liaise with other parties more effectively. Culture plays a major role in international market. | Implications(Short term / Long term) | * Useful knowledge about diverse cultures as this class consists with students come...
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...Supply 2. From December 2007 – June 2009: Sr. Officer, PRD, Mutual Trust Bank Ltd. Major responsibilities include: • Develop brand strategy and plan different branding activities to retain the customers for the bank • Provide marketing insight and public relations support to subscribers • Develop and place advertisements in different national dailies, weeklies and other magazines • Contact with different media personnel Maintain liaison with creative agencies, print media and outdoor agencies to ensure proper mileage in different marketing vehicles • Coordinate with film makers and ad agencies to make TVCs on different services • Prepare approval notes and issuance of work order to vendors 3. From January 2005-December 2007: Senior Executive, Ranks Telecom Limited Major responsibilities include: • Developing concepts and designing the media advertisement of different packages • Designing brochures and leaflets and posters • Contact with different media personnel • Assist the Core Marketing team in developing new designs and concepts • Develop design, marketing collaterals both for internal and external customers • Develop brand strategy and plan different...
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...MASTER OF BUSINESS ADMINISTRATION (MBA) (Revised) 1. The Program: The importance of „management‟ as a professional study can today be compared with that of obtaining a normal graduate degree in order to be called educated. It is just short of becoming a compulsion. Businesses and institutions are growing in complexity and size. They are cutting across space and time by embracing technology, globalization and information. Mere operational efficiency is no more sufficient. Managerial capabilities have become necessary for firms to act on a global platform. Although there are a large number of institutions offering MBA programs, many of them just churn out non employable MBAs. A good institute must incorporate what the industry requires with changing times. The SMU way to Management degree or diploma is to mould the learning towards this objective. With this perspective it has introduced several programs which are geared to meet the industry requirement. These areas are Banking, Information System, Retail Operations and Healthcare. It is planning to offer more programs in the field of environment, disaster management, and media. The master of business administration (MBA) is an integrated program designed to provide an advanced program in management for those seeking managerial positions in industry, commerce and services. The core subjects are aimed at developing knowledge and skills in fundamental management disciplines. The program also involves participation in group work with...
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