Premium Essay

Executive Director

In:

Submitted By bushresearch09
Words 7281
Pages 30
BUSINESS CASE:

ESTABLISHMENT

and

OPERATION

of the

FIRST RATING AGENCY

in

UGANDA

by

XYZ RATING AGENCY AND CONSULTANCY

| A. | TABLE OF CONTENTS | | | | | | S/NO. | | DESCRIPTION | PAGE | | | | | 1.0 | | BUSINESS PROFILE | 2 | | 1.1 | Business Concept | 2 | | 1.2 | The Company | 3 | | 1.3 | Mission | 4 | | 1.4 | Keys to Success | 4 | | 1.5 | Rationale | 4 | | 1.6 | Position for Growth | 5 | | | | | 2.0 | | SERVICE DESCRIPTION | 7 | | 2.1 | Company Performance Rating Services | 7 | | 2.2 | Online Business Information | 9 | | 2.3 | Business Management Consulting | 9 | | | | | 3.0 | | MARKET ANALYSIS | 13 | | 3.1 | Business Services Sector | 13 | | 3.2 | Strengths | 13 | | 3.3 | Vulnerabilities | 14 | | 3.4 | Unexploited Opportunities | 15 | | 3.5 | Marketing | 15 | | | | | 4.0 | | MANAGEMENT & ORGANIZATIONAL STRUCTURE | 16 | | 4.1 | Organizational Structure | 16 | | 4.2 | Significance of the Structure | 17 | | | | | 5.0 | | INDUSTRY SOLUTIONS | 18 |

6.0 | | FINANCIAL ASPECTS | 19 | | 6.1 | Start-Up | 19 | | 6.2 | Income Streams | 19 | | | | | | | APPENDIX I: TARGET INDUSTRY SEGMENTS | 21 |

1.0 BUSINESS PROFILE

1.1 Business Concept

XYZ Rating Agency and Consultancy is a start-up company performance rating agency and consulting firm that aims at playing a central and critical role in collecting and analyzing a variety of financial, operational, industry and market information, synthesizing that information, and providing autonomous, reliable assessments of business entities, thereby providing stakeholders with an important input into their decision making process.

XYZ Rating Agency and Consultancy is looking at establishing the first company performance rating agency in Uganda that will provide businesses – especially the MSMEs (Micro, Small and

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